Discovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »
Uniqlo has announced Magic for All, a global collaboration with Disney Consumer Products. The unique initiative will add a touch of Disney enchantment, Marvel action, Star Wars adventure, and Pixar creativity to everyday Uniqlo LifeWear fashions, as well as introduce new products, pop-up displays, and in-store and online customer experiences.
Through Magic for All, Uniqlo will extend its collaboration beyond the UT and sweat parka lines and introduce new LifeWear items beginning this fall. Products will range from ultra light down, fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey Mouse and Minnie Mouse. The line will then expand to include popular characters from Star Wars, Toy Story, Marvel’s Avengers and Disney Frozen.
In spring, Uniqlo will open its first store in the U.S. southeast at Disney Springs in Lake Buena Vista, Florida. This flagship store will house the brand’s assortment of Magic for All offerings for men, women, and children in a setting that captures the fantasy and magic of Disney.
Mercis B.V. and UNIQLO have teamed up for an apparel line featuring Miffy, the classic children’s character based on Dutch artist Dick Bruna’s story books. The spring and summer kids’ range will help mark Miffy’s 60th anniversary this year.
The launch of the Miffy X UNIQLO range will roll out across UNIQLO stores in 15 countries, including Australia, China, France, Germany, Hong Kong and Macau, Japan, Korea, Malaysia, Philippines, Russia, Singapore, Taiwan, Thailand, the UK, and the U.S.
The range combines Dick Bruna’s illustrative style of minimal black lines contrasting with bright primary colors with UNIQLO’s contemporary approach to clothing design. Miffy’s silhouette is featured throughout. The collection includes girls’ T-shirts and shorts, as well as baby T-shirts, crew neck bodysuits, and pajamas.
Ghostbusters will celebrate its 30th anniversary next year. Sony Pictures Consumer Products (SPCP) will launch a program targeting the core fan base, with products in categories such as apparel, toys, construction, collectibles, and publishing.
SPCP has partnered with pop culture art gallery Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.
Global toy, publishing, and apparel licensees supporting the 30th anniversary include Mattel, IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select, Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kaientai, and BCI. Partners such as Beeline, Ubisoft, GSN, Path, XMG, and IGT will be supporting with interactive, gaming, and slot machines as well as MDI with state lottery programs. In the collectibles category, Funko will offer pop vinyl collectibles and Underground Toys will provide novelty products.
Uniqlo has teamed up with Chupa Chups to launch a range of long-sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December. Uniqlo also previously produced popular Chupa Chups T-shirts.
The long sleeve T-shirts have iconic logo motifs, lollipop flavor designs, and daisy patterns. The hoodies also come in soft tones with lollipop patterns and retro designs.
The Chupa Chups collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, the U.S., France, the UK, Russia, Australia, Indonesia, and Singapore.
Warner Bros. Consumer Products (WBCP) has announced a partnership with Uniqlo to introduce a stylish, one-of-a-kind apparel line. Expanding on their current deal, new offerings will also be available from classic characters, including Looney Tunes and Tom and Jerry.
The all-new apparel line from the world of the young wizard will feature detailed graphics and elements from the world of Harry Potter on t-shirts targeting a wide range of fans, adults and kids, and will be available at all Uniqlo stores worldwide (excluding United States), at Ut Store Harajuku, and the Uniqlo online store, just in time for the final installment of the record-breaking film series, Harry Potter and the Deathly Hallows – Part 2. 2011 marks the third year WBCP has partnered with the fashion-forward company, previously releasing stylish new lines for fan favorites including Looney Tunes, Tom and Jerry, Batman and Superman. An all-new collection for both Looney Tunes and Tom and Jerry are now available and include trendy t-shirts for females and girls.
“This expanded partnership with UNIQLO will allow fans to immerse themselves in some of the most beloved and larger-than-life franchises in a chic and stylish way,” says Jordan Sollitto, Executive Vice President of International Licensing, WBCP. “We are thrilled about the extension of this partnership and are excited to provide additional offerings that capture the essence and personality befitting these properties.”
The editor wearing Uniqlo from head to toe approves.
Living in New York City, I always take the R train home to Brooklyn from The Licensing Book office in Midtown Manhattan. I don’t like to read on the subway—afraid I will be too engrossed in a book and miss my stop (it’s happened before)—so I normally listen to music. Sometimes, if I find something interesting, I read the advertisements that extend down the length of the subway car.
The normal ads involve everything from ambulance-chasing attorneys, all but begging for business, to Jameson whiskey ads, airlines promising to spirit weary travelers off to an exotic destination, and foot surgery ads complete with pictures of mangled feet. I have read those bulletins a million times, but yesterday I saw something different.
The vibrant colors first attracted my attention then I looked up and saw several smiling models wearing Care Bears T-Shirts. Most people would think that’s cute and go on with their commute rituals. Maybe because I spend the bulk of my day examining the world of licensing, the ad peaked my curiosity.
With further examination, I learned that the shirts are produced by the Tokyo-based, somewhat hipster, clothing company Uniqlo. I was familiar with their clothes, normally very basic and rarely adorned with graphics.
When I got into work this morning, I decided to investigate: American Greetings Corporation and Japanese licensing agent MindWorks Entertainment brokered The Uniqlo/Care Bear deal. The shirts just hit retail and are sold at 800 Uniqlo stores across Japan and an additional 150 territories, including the U.S.
I know people often take their work home with them, whether they want to or not, but in this case, I’m glad I did.