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Playmates Toys Launches Mysticons Toy Line

Mysticons_Playmates_blogPlaymates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role play items, and is available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. Read the rest of this entry »

MGAE, Menchie’s Frozen Yogurt Partner for Num Noms Exclusive Packs in the U.S.

NumNoms_Menchie'sMGA Entertainment (MGAE) and Menchie’s, a self-serve frozen yogurt franchise, partnered for an exclusive promotion in the U.S. The new Num Noms collectibles line will launch a Menchie’s starter pack that features the Menchie’s Sweet Friends, available only at Toys “R” Us stores in the U.S. and online beginning this July.
To kickoff the campaign, more than 400 Menchie’s stores in the U.S. will feature two exclusively designed, limited edition frozen yogurt cups.

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Entertainment One’s Peppa Pig Finds Success in China

Peppa Pig China Since its launch on-air in China last year, Entertainment One’s Peppa Pig has over 5.4 billion views on its three on demand platforms, IQIY, Youku and Tudou. It is also one of the most popular programs for pre-schoolers on state television broadcaster CCTV, where its repeat was the No. 1 animated show in its time slot.

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Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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Harris-Sachs LLC Brokers Puppy In My Pocket Licensing Deal

Jim Sachs, partner of Harris-Sachs LLC, has announced a licensing partnership for its client Pamson Pacific Enterprises Corp Ltd. for Puppy In My Pocket. The deal was brokered through Harris-Sachs LLC with Licensing Works!

Pamson Pacific’s grant of rights includes a spring/summer line of toys, including Bubble Toys, Chalk Toys, and Jump Ropes among other seasonal items for kids. Puppy In My Pocket is currently available at Walmart, Toys “R” Us, Kmart, and Target in the U.S. Pamson is scheduled to introduce the line at the Hong Kong show and the New York Toy Fair in January.

Toys “R” Us to Launch New Star Wars Saga Products with Midnight Openings Worldwide

At 12:01 a.m. on September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. On Force Friday, Toys “R” Us stores around the globe will open their doors for special midnight festivities, providing customers with the opportunity to be the first to purchase new Star Wars merchandise.

Families attending the midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO Star Wars Commemorative Brick and an exclusive Star Wars poster. The biggest midnight opening celebration will take place at the company’s flagship store in New York City, Toys “R” Us Times Square, where fans are encouraged to come dressed as their favorite Star Wars characters and take part in dozens of activities designed for Star Wars aficionados.

Leading up to Force Friday, stores in each country will count down the minutes with digital clocks, as well as Star Wars-themed microsites on each of their respective e-commerce pages. Social media users will be able to follow the company’s worldwide midnight openings on each country’s social media channels, as well as using the Toys “R” Us U.S. Twitter channel, @Toysrus.

Toys “R” Us Becomes Destination: Star Wars, Kicks Off Year-Long Global Celebration

On May 3, all Toys “R” Us locations nationwide will celebrate Star Wars Day with one-of-a-kind in-store experiences. Fans of all ages who visit their local store from 12 to 2 p.m. are invited to dress as their favorite Star Wars character, take a picture with Geoffrey the Giraffe, and experience a special Lego Star Wars build and giveaway, while supplies last.

Event attendees can also enter to win a $1,000 Toys “R” Us gift card and a trip for four to Toys “R” Us Times Square in New York City for a private Star Wars shopping experience this fall.

Throughout 2015, customers will find promotions and discounts on Star Wars items in-store and online, starting with a buy one get one 40 percent off all Star Wars merchandise offer, valid from May 3 through May 9 at Toys “R” Us stores nationwide and online.

Additionally, gamers can preorder Star Wars Battlefront. The video game will be available November 17 and will allow players to immerse themselves in epic Star Wars battles.

To provide customers with an immersive, digital destination for all things Star Wars, Toys “R” Us has created an online Star Wars hub at Toysrus.com/DestinationStarWars, which will showcase video content, event information, and more later this year.

Revelation Entertainment Offers An Array of Brand Marketing Solutions

Matt Webb has revised and rebranded his former company, NetworkTV, into Revelation Entertainment. The company provides services including marketing, kids’ TV development, licensing, retail, communications, gaming, and live events.

Revelation Entertainment has worked with brands from a broad range of sectors. Webb and his team have been responsible for more than 200 retail-related promotions with retailers such as Toys “R” Us, Smyths, Woolworths, Tesco, and Virgin Megastores. These have included “token-collect” activities with national newspapers, on-pack joint ventures with brands such as Coca-Cola and Cadbury, and social media campaigns.

LIMA Finalizes Ballot for Incoming Board of Directors

The International Licensing Industry Merchandisers’ Association (LIMA) has announced its slate of nominees for positions on the Board of Directors of the industry’s primary global trade organization. The ballot, which was assembled by the LIMA Nominating Committee and approved by the current Board of Directors, was culled from a large number of well-qualified individuals who had expressed their interest in serving on the LIMA Board. Ballots will be sent to LIMA members in April for voting, and the new directors will be introduced to the membership at the LIMA Annual Meeting on June 8 in Las Vegas. Read the rest of this entry »

Licensing Expo 2015 Keynote Panel to Focus on Future of Retail

The Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA) and owned and organized by UBM Advanstar, will offer licensing executives a chance to gain insights from an exciting panel of top merchants and brand experts.

The keynote session will take place on June 9 from 8 to 9 a.m. and will mark the beginning of the 2015 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

The one-hour discussion, “Where Is Retail Headed, and How Will We Get There?,” will feature the following speakers: Read the rest of this entry »

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