The Licensing Blog

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Play Visions Inc. Acquires MegaFun USA Product Lines

PLayvisionsMegaFun_ResizePlay Visions Inc. acquired a portion of MegaFun USA toy product lines, including select Mega Marbles toy products and, in 2019, the Payaso brand of Play Balls.

In a deal secured with MegaFun USA, Play Visions Inc. will take over sales and distribution as of May 14. Play Visions represent Mega Marbles and Payaso product lines at future toy industry shows.

Additional information will be announced regarding the future distribution of bulk Mega Marbles polybags within the coming weeks.

Jakks Pacific Named Global Master Toy Partner for Gigantosaurus

GigantosaurusCyber ​​Group Studios entered a multi-year, worldwide master toy agreement Jakks Pacific Inc. for Gigantosaurus. The new animated preschool series will launch worldwide next year.

Jakks Pacific will design, produce, and bring to market a full range of toys inspired by the series, including figures, vehicles, play sets, outdoor toys, furniture, and Halloween costumes and accessories. The initial products will launch at retail next fall. Read the rest of this entry »

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

WowWee Retains Striker Entertainment as Worldwide Licensing Agency for Fingerlings

WowWee.Fingerlings3WowWee retained Striker Entertainment to serve as the worldwide licensing agency for the Fingerlings toy line. The toys cling to kids’ fingers and react to sound, motion, and touch with more than 40 animations.

Striker will work with WowWee to develop a worldwide licensing strategy to expand the growing consumer interest and retail demand for additional consumer products categories.

Alpha Group Announces Launch of Operations in Latin America

AlphaGroupFollowing the launch of subsidiaries in North America, France, the UK, and Canada, The Alpha Group has appointed Jose Antonio Espinoza to head the launch of Latin America operations.

“One of the integral pillars of our growth strategy is international expansion through the establishment of Alpha subsidiaries in key markets. Having successfully worked for some of the top toy companies in the world—Mattel, Kreisel, and MGA—Jose Antonio brings unparalleled expertise to the role,” said Jean-Christophe Pean, president of Alpha Group in the U.S. and Europe.

Alpha will be showcase the new 2018 ranges at its Los Angeles showroom in September and in Hong Kong in October.

Thomas & Friends, Pottery Barn Kids Launch Exclusive Home Décor Collection

ThomasFriendsBedroom_PotteryBarnMattel’s Thomas & Friends brand partnered with Pottery Barn Kids to debut an exclusive licensed collection of Thomas & Friends home décor and accessories. The Thomas & Friends from Pottery Barn Kids collection includes more than 20 pieces that feature bedding, decorative accessories, tabletop, luggage, lighting, pajamas, and toys.

The collection incorporates artwork based on the original illustrations of Thomas and his friends from the 1945 The Railway Series by the Rev. W Awdry. The collection is available for purchase now on potterybarnkids.com and in select Pottery Barn Kids stores nationwide beginning on September 22.

LMA to Represent Lionel

LIONEL LOGOSLisa Marks Associates Inc. (LMA) is now the licensing agency for Lionel LLC. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more.

Since 1900, Lionel’s classic railroad sets and toys feature an attention to detail, with accurate model reproductions of locomotives, train cars, structures and accessories. Lionel has also committed to the present with Bluetooth technology and innovative new collections such as the Polar Express train set, which was released in conjunction with the Warner Bros. movie.

Super Wings Season Two Launches on Treehouse, New Toys to Launch from The Alpha Group US

nelvana_superwingsThe second season of Super Wings is now available on Treehouse. Season two features new stories, destinations, and characters.
The preschool follows a jet plane named Jett who travels the world delivering packages to children. On every delivery, Jett encounters a new problem that he and his friends, the Super Wings, must work together to solve.

Read the rest of this entry »

Beat Bug Merchandise Launches Exclusively at Target

BeatBugsTarget will debut an exclusive line inspired by the Netflix series Beat Bugs. The line will include toys, electronics, DVDs, publishing, apparel, accessories, and more.

Beat Bugs introduces music made famous by the Beatles to a new generation of kids. Additionally, the new Beat Bugs website also relaunched this week.

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

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