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Mattel, Nickelodeon Form U.S. TV and Consumer Products Partnership for Thomas & Friends

ThomasandFriendsMattel Inc. and Nickelodeon partnered for a new U.S. television and consumer products partnership for Thomas & Friends.

The partnership includes the launch of the new seasons of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year. Nickelodeon will also become Mattel’s exclusive U.S. consumer products agent for Thomas & Friends across multiple merchandise categories including apparel, accessories, home goods, consumer electronics, and more. Read the rest of this entry »

Thomas & Friends, Pottery Barn Kids Launch Exclusive Home Décor Collection

ThomasFriendsBedroom_PotteryBarnMattel’s Thomas & Friends brand partnered with Pottery Barn Kids to debut an exclusive licensed collection of Thomas & Friends home décor and accessories. The Thomas & Friends from Pottery Barn Kids collection includes more than 20 pieces that feature bedding, decorative accessories, tabletop, luggage, lighting, pajamas, and toys.

The collection incorporates artwork based on the original illustrations of Thomas and his friends from the 1945 The Railway Series by the Rev. W Awdry. The collection is available for purchase now on and in select Pottery Barn Kids stores nationwide beginning on September 22.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

Mattel Kicks Off Thomas & Friends Global Brand Campaign

ThomasAndFriendsThomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.

The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »

Thomas & Friends New Series and Special to Launch on Discovery Kids Latin America

Thomas_TheGreatRaceThe Thomas & Friends special The Great Race will premiere exclusively on Discovery Kids Latin America, as well as the latest series 20 of Thomas & Friends, throughout the month of December on its different feeds. Read the rest of this entry »

Toy State Partners for Teenage Mutant Ninja Turtles Vehicles

Toy State has secured a licensing partnership with Nickelodeon to design, develop, and manufacture lines of toy vehicles featuring the Teenage Mutant Ninja Turtles entertainment brand. The three-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool, and radio-controlled vehicles. Product will be available in mid-2016 at major retailers.

Toy State recently added Barbie and NASCAR to its licensing portfolio, joining the company’s flagship Road Rippers and Nikko brands, as well as lines featuring leading licensed properties including Hot Wheels, Caterpillar, WWE, Thomas & Friends, and DC Super Friends in its brand lineup.

LIMA’s Young Professional Networking Breakfast to Feature Mattel’s Jessi Dune

The International Licensing Industry Merchandiser’s Association (LIMA) will feature Mattel general manager and senior vice president, consumer products Jessi Dunne at its next Young Professional Networking Breakfast on November 18, from 8 to 10 a.m. The special event will take place at Mattel’s headquarters in El Segindo, Calif.

Dunne will share her professional experiences and licensing insight, as well as provide career advice for those who are beginning their careers in the business. Dunne oversees global licensing for Mattel’s portfolio of best-selling brands like Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, and Fisher-Price.

Thomas Land Set to Open in North America

Thomas_and_Friends_LogoA full-scale Thomas & Friends attraction is set to debut in South Carver, Mass. next summer. This marks the largest permanent Thomas & Friends attraction in North America.

This family amusement park—which is currently in development with HIT Entertainment, a division of Fisher-Price—will be located near the greater Boston and Providence areas.

Thomas Land will cover 11.5 acres and feature 14 rides based on the Thomas & Friends Island of Sodor. The rides will feature iconic characters Thomas, Diesel, Toby, Cranky the Crane, and Harold the Helicopter.

Hit Entertainment, Universal Enter Distribution Pact for Hit Preschool Portfolio

Fusion TIFF FileHit Entertainment and Universal Studios Home Entertainment have signed an agreement that gives Universal distribution rights to Hit’s award-winning family content library. Universal will distribute, sell, and market titles such as Thomas & Friends, Angelina Ballerina, and Barney & Friends in the U.S. and Canada across Blu-Ray, DVD, Electronic Sell-Through, and video-on-demand platforms beginning October 1.

In addition, the two companies will work together to distribute new content produced by Hit, including the upcoming Thomas & Friends feature, Tale of the Brave.

Hit Entertainment Announces New Health Licensees For Thomas & Friends

HIT Entertainment has announced two new health-based licensees for Thomas & Friends, giving the brand a heightened presence in this growing category. HIT has partnered with DTP for a range of vitamins, and with Darsham Drinks for beverages. DTP’s Thomas & Friends vitamins range will include a selection of four different branded packs of vitamins and will be available at retail in both the UK and U.S. beginning this month. Darsham Drinks will roll out a collection of branded drinks, including spring water, juice drinks, and smoothies across the UK and Ireland early next year.

Thomas & Friends has more than 250 global licensees, including six new North American licensees: Dr. Fresh, Dynacraft, Innovision, Kurt Adler, Planet Sox, and Step2.

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