HIT Entertainment, a subsidiary of Mattel Inc., announced that three executives were appointed to spearhead global brand and marketing efforts for several of their brands. Robin Gay has been tapped as Global Brand Director for Thomas & Friends, Will Speer has been appointed as Global Brand Director for Bob the Builder and Fireman Sam, and Gina Briggs will lead brand and marketing efforts for Mike the Knight as Senior Global Brand Manager.
In their newly-created positions, the Global Brand team will be responsible for developing the worldwide strategies, growth plans and positioning for their respective brands, and working with HIT and Fisher-Price regional teams and lines of business to execute the brand strategies. Gay and Speer will be based in the UK, while Briggs will work out of the New York City office.
Robin Gay comes from The Walt Disney Company EMEA, where he most recently ran the Franchise Business for Mickey Mouse & Friends (including Mickey Mouse Clubhouse), Winnie the Pooh, Disney Fairies (including Tinker Bell), and Disney Baby. He also managed Disney Channel and Disney XD franchises including brands such as Phineas & Ferb, Hannah Montana, and Wizards of Waverly Place. Prior to this, he worked for other media companies, as well as marketing agencies.
Will Speer also joined from The Walt Disney Company where he held a variety of roles including Disney Stores (retail), Disney Channels including the launch of Disney Jr. and most recently, Franchise Management for brands such as Jake and The Neverland Pirates, Doc McStuffins, Monsters University, and Phineas and Ferb. Speer’s previous experience also includes project management in telecoms.
Gina Briggs previously held a variety of marketing and brand strategy roles at Nickelodeon working on the network’s kids animated properties including SpongeBob, Fairly Odd Parents, and Robot and Monster. Briggs has also held strategic marketing roles at L’Oreal, the Travel Channel, and Brand Learning.
Beyond the three new brand heads, additional appointments have recently been made across the HIT global brand teams.