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LIMA, NPD Group Host Executive Breakfast Series on the Power of Kid Fans

LIMA_NPDGroup_ExecutiveBreakfastSeriesThe Licensing Industry Merchandisers’ Association (LIMA) and The NPD Group will host their Executive Breakfast Series: The Megapower of Kid Fans on Tuesday, June 12 in New York City. The event will discuss how today’s digital-savvy kids are upending the traditional model of content, and what it means for the licensing business.

NPD Entertainment’s Kristen McLean will explore how kids upend the traditional models of content distribution and discovery, and share data from across the children’s industry on how licenses and brands are measuring up.

The breakfast will be held at Steelcase’s NYC terrace showroom in Columbus Circle. Click here to register for the event.

The NPD Group Reports 25 Percent of Kids’ Product Features a License

npd groupLicensed products captured one-quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from global information company The NPD Group, which tracks spending across 17 industries. While present in kids’ lives throughout their youth, licenses tend to change and age in and out of children as they move through their different life stages.

PawPatrolAt nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest share of sales in this age group.

The second largest group included kids ages 6 to 8, with 23 percent shares of the kids licensing market. The industries holding the highest share for this age segment were fashion accessories, apps, in-app purchases, and school supplies. Star Wars accounted for the largest share of sales among this age range. In quarter four of 2017, licensed sales for kids amounted to around $17 billion in consumer spending.

Across all industries, clothing captured the largest share of product sales, followed by toys, games, puzzles, party supplies, costumes, and books.

 

LIMA, The NPD Group Team Up for Quarterly Executive Breakfast Series

NPD_LimaThe International Licensing Industry Merchandisers’ Association (LIMA) and The NPD Group will launch a quarterly Executive Breakfast Series created for senior brand licensing executives. This series pairs The NPD Group’s thought leadership in more than 20 industries with LIMA’s brand licensing expertise to initiate discussions grounded in real data and market intelligence.

The Executive Breakfast Series launches Tuesday, June 12 at Steelcase in New York City and will focus on the following topic: “The Megapower of Kid Fans – how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business.” NPD Entertainment’s Kristen McLean will explore how kids are upending the traditional models of content distribution and discovery, and share data from across the children’s industry on how licenses and brands are measuring up.

Register for the event at here.

The NPD Group Launches U.S. Kids License Tracker

TheNPDGroupThe NPD Group launched its U.S. Kids License Tracker, a service that spans 17 industries to provide a view of licensed purchases in the U.S. for kids ages 14 and under.

U.S. Kids License Tracker explores how license spending and purchase behavior varies across the following industries: apps and in-app purchases; arts and crafts; baby gear; books; clothing; consumer electronics and accessories; DVD, Blu-ray, and digital (movies, television shows); fashion accessories; footwear; heath and beauty products; home products (excluding furniture); party supplies and costumes; school supplies; sporting goods; toys and puzzles; and video game hardware, software, and accessories. Read the rest of this entry »

The NPD Group Announces Winners of U.S. Toy Industry Awards

TheNPDGroupThe NPD Group announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at Toy Fair 2018 in New York City. The awards were given to the manufacturers of the top-selling property and toy of 2017 in the U.S., as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

2016 Holiday Shopping Trends Decreased in Seventh Week Compared to Last Year

npdholidayshoppingbagreportDollar sales in the seventh week of the 2016 holiday shopping season were 11 percent lower than that of the same week in 2015, according to the NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels,. Cumulatively, dollar sales in the first seven weeks of the 2016 holiday shopping season were 4 percent behind the first seven weeks of the 2015 holiday season.

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Disney is the Most Desirable Toy Brand in China

The NPD Group’s Asia Pacific team released its China Toy Usage and Attitude Study, which reports China as the most desirable toy brand in China.

The study also states that most toy buyers in China own Disney products, the top three retailers in the Chinese toy market are e-commerce retailers, and most Chinese parents buy toys on Chinese New Year, Children’s Day, and on kids’ birthdays.

The study offers data and insight into the Chinese toy industry, helping manufacturers and retailers develop strategies for success.

Toy Licenses: Different Perspectives

By Lutz Muller

The licensed toy segment is large and continues to grow. According to The NPD Group, the overall toy market in the U.S. declined by 1.8 percent last year, while licensed toy sales grew by 1.8 percent and now represent about 31 percent of the U.S. toy market in value.

Swivel-Snaps

Swivel-Snaps

There are two parties to any licensing deal: the licensor that owns the property to be licensed, and the licensee that will take it to the marketplace. Not surprisingly, the perceived value of a license differs sharply depending on which of the two parties you ask, but the perspective can be boiled down to a very simple statement: The licensor sees the upside of a product or a brand through rose-tinted glasses, while the licensee sees the downside given by competition and retailer limitations.

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