Apr 12, 2010 0
Disney Goes Green for Earth Day
In celebration of the 40th Anniversary of Earth Day, today Disney Store introduced a new line of eco-friendly products. New fashionable “Save Planet Earth” totes are available now at Disney Store locations nationwide and on DisneyStore.com, and a portion of the proceeds from its sales will benefit The Nature Conservancy‘s “Adopt a Coral Reef” program. For each tote sold Disney Store will contribute $1 through the Disney Worldwide Conservation Fund to help save our oceans by protecting vital coral reefs.
Disney Store’s exclusive “Save Planet Earth” eco-friendly product assortment with the lovable three-eyed green alien from Disney-Pixar Toy Story will be available through Earth Day and includes:
• Fashionable totes, made from seven recycled bottles that have been cleaned, smashed, melted and reused
• Children and adult sized T-shirts made from 100% organic cotton with the messages “Save Planet Earth” and “Love”
• Green reusable aluminum bottles
• Journals made from recycled paper and organic cotton
• And a new exclusive Toy Story plush alien to commemorate this special occasion

