The Licensing Blog

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Welcome to the New LicensingBook.com

You may notice something different around here.

We’ve updated our website to a new, modern, easy-to-follow design. We’ll still have the great feature coverage we’ve always had on licensingbook.com, but now we’ll have a streaming list of deals in the middle column—much easier for you to see what’s going on in the business on a day-to-day basis. In addition, we’ll have longer, more in-depth feature stories for our main column, and our Twitter streaming to the upper-right hand side of the page.

If you don’t get The Licensing Book, subscribing is now easier than ever. Just click the link at the top right of the page to send us an email. You can follow the other link to see our latest issue online—in this case our Fall 2011 issue, covering Rock & Roll licensing and Brand Licensing Europe.

We’d love to hear from you about the redesign, so drop us a line at bjoiner@licensingbook.com, and happy reading!

—Bryan Joiner
Editor in Chief, The Licensing Book, LicensingBook.com

TLB Digital Issue Now Available!

The Licensing Book’s October 2011 issue, featuring Brand Licensing Europe and a tribute to rock & roll, is now online. The issue covers international brands including Zinkia, Atlantyca Entertainment, and Saban Brands.

Feature: Our annual look at London’s licensing show, with 40 pages covering the biggest companies and properties, and what they’re planning on the world stage.

Feature: Power Rangers Samurai is exploding across the globe, and Saban Brands is expanding at superhero speed. We talk to Kirk Bloomgarden about the fearsome fivesome, as well as Paul Frank’s expansion into China.

Tribute to Rock & Roll: Music touches people in a way nothing else can, and music licensors try to capture that feeling with products that stir the imagination. We’ve got them covered with articles on Fender, Elvis Presley Enterprises, Vandor, Rolling Stone, and The Wildflower Group.

Five Questions with Mind Candy: Darran Garnham, head of global licensing, talks about the growth of Moshi Monsters.

Silver Screen Giants: Sony’s Smurfs and Spider-Man are giants on store shelves and silver screens. We look at Sony’s licensing program for its upcoming blockbusters and children’s films.

Geronimo! Atlantyca Speeds Ahead: Atlantyca Entertainment talks about plans for its properties, including Geronimo Stilton.

ITV Boosts Brands with Licensing: ITV Studios lays out its merchandising deals for Alan Titchmarsh and more.

Pocoyo, Grab Your Passport: Zinkia is shopping Pocoyo to Russia and Turkey.

A Room With A View

The Licensing Book has moved up in the world. We’ve exchanged our third-floor hideaway on Fifth Avenue for a 16th floor workspace on Seventh Avenue. Goodbye Korean food and Museum of Sex; hello F.I.T. and Penn Station.

We’ll keep licensing updates coming over the next few days, but they may be a bit slower than normal because we’re looking longingly out the window at the pretty clouds. The view here is toward the Hudson River, Jersey, Pennsylvania, Ohio, Indiana, Illinois, to California, the Pacific Ocean, and beyond.

For your records, our new mailing address is:

The Licensing Book
307 Seventh Avenue, Room 1601
NY, NY 10001

Our new Facebook page

Our new Facebook page is the best way to keep in touch with us, and all it takes is a couple clicks to become a fan, so why not click over now?

The Next Issue of TLB Is Coming Together

Happy damp Tuesday, out there.

We’re plugging along on our March/April issue, which includes a pet licensing feature, our annual Tribute to Television section, a celebration of Dora the Explorer’s 10th anniversary, a spotlight on an exciting new import, a story about the new DreamWorks movie that brought Vikings into Times Square, and lots more!

If you have any news about any of the things we’re covering, or anything you think we should be covering, let us know! We’ve got lots of ways to get the news out now…facebook, twitter, the blog, the print issues, the online issues (carrier pigeon, smoke signals, Morse code, etc.). But we still need you! So speak up, out there in licensing land!

Hello? Anybody home?

Tweet Yourself WIth The Licensing Book!

As you may have noticed, The Licensing Book has been steadily growing our online presence. We’ve been Tweeting, Facebooking, blogging, then Tweeting again. Before Toy Fair this year, we set up a new email address, tweetyourself@licensingbook.com, so that people could send us tweets to put up online live at the show.

We just want to remind you that the email address is still active, and the offer still stands. We’re here 24/7 (ok, more like 9-6) to tweet your news for you! Email us 140-characters or less (or a whole press release if you’re not the Shakespeare of Twitter), and we’ll share it on Twitter and Facebook. And maybe even our blog.

Email tweetyourself@licensingbook.com, and tell everyone else you know to do the same!

Happy Friday!

TLB January/February Now Online!

The January/February issue of The Licensing Book is now online! In this issue, you’ll find:

• A feature on Nickelodeon at 30

• The hottest toys at Toy Fair

• The biggest news from around the industry

• A look at YMI Jeanswear

• Other features including People on the Move, Of Counsel with James Kipling, and a how-to-choose-a-property guide from brand development advisor David Niggli

We hope you like it. Check it out!

Let The Licensing Book Tweet Your News on the Toy Fair Show Floor

The Licensing Book’s booth, #1601, is THE place to be this Toy Fair! If you want to reach the industry, and consumers too, be sure to drop by with your licensing news so we can “tweet” your news to our followers (industry, mommy bloggers, consumers, and anyone who likes licensed toys) and to everyone at the Fair! Simply drop by with your news and we’ll get the word out for you! If you can whittle your news down to 140 characters or less we can blast it to the masses! Be sure to follow @LicensingBook so you can follow our newsfeed! Even if you’re not currently on Twitter and have no idea how to “tweet,” just show up and we’ll take care of getting your message out!

Snow Daze

SnowyCentralParkSo after one false alarm and one delay, New York City is being hit by its first major snowstorm of the “decade” (depending on when you think it ends!). But the news never stops! Send your Toy Fair and new product/deal announcements to bjoiner at licensingbook dot com OR take part in our newest way to get your message out: Tweet Yourself. Email your 140-characters or less announcement to tweetyourself at licensingbook dot com and we’ll blast it out to our list of followers. You are supposed to be working from home, remember?

Reminder: Toy Fair Appointments

Happy Friday! Just a reminder that The Licensing Book will be at Toy Fair. If you want to meet with us, email us at bjoiner@licensingbook.com to set up an appointment. We’d love to see you!

Latest Deals

  • The Tetris Company and Licensing Works! Sign Two Sub-Agents

    The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, signed two sub-agents to launch new merchandise licensing programs. The Tetris Company welcomes aboard Caroline Mickler, Ltd and Plus Licens as part of the global Tetris family. The new partnerships will allow manufacturers [...]

  • Beanstalk Promotes Allison Ames to President, North America

    Beanstalk has appointed Allison Ames as president, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico, and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North [...]

  • Activision Hires Licensing Executives

    Entertainment licensing veteran Ashley Maidy has joined Activision to head the newly formed licensing division. Maidy has more than 16 years of experience, building licensing and merchandising programs for Sony Pictures and Saban Entertainment. In her new role, Maidy will extend Activision’s properties into complementary product categories, as well as [...]

  • Licensed Toys Dollar Sales Rose 2 Percent in 2011

    U.S. retail sales of toys generated $21.18 billion in 2011, a decline of 2 percent compared to 2010 numbers, which totaled $21.68 billion, according to market research company The NPD Group. While the average retail price for a licensed toy was 57 percent higher than that for non-licensed toys, licensed [...]

  • Paul Southern Named Head of Lucas Licensing

    Howard Roffman is passing the baton to Paul Southern as head of Lucas Licensing. Roffman will remain with the company as a senior advisor. Both Roffman and Southern will report to Micheline Chau, Lucasfilm president and COO.  

  • Lionsgate Acquires Summit Entertainment for $412.5 Million

    Lionsgate has completed a transaction to acquire Summit Entertainment for a combination of cash and stock valued at $412.5 million. The transaction unites two studios with powerful brands and complementary assets. By acquiring Summit, Lionsgate enhances its feature film and home entertainment offerings, and further broadens its 13,000-title filmed entertainment [...]

  • Schylling Teams Up with Pretty Ugly

    Schylling and Pretty Ugly released a new Uglydoll Rocket Ride Wind Up Toy that has a lever mechanism instead of a key, stands eight inches tall, and is suitable for ages 3 and up. They also released new youth umbrellas in three styles, Ice-bat, Ox, and Uglydoll Rainy Day, suitable [...]

  • WME Signs Cosmetics Deal for Patti Stanger

    WME Licensing’s client Patti Stanger, an American matchmaker and television producer with her own Bravo TV show, The Millionaire Matchmaker, and the founder and CEO of Millionaire’s Club International, Inc., has signed a license with Hyper Interactive to create a full line of PS I Love You Cosmetics. The initial [...]

  • Jazwares to Manufacture Fruit Ninja Products

    Jazwares is slicing into the mobile app category after being awarded the master toy license for Halfbrick’s popular app, Fruit Ninja. Inspired by Fruit Ninja’s fruit-slicing, action-packed adventures, Jazwares’ new range will include fruit figures and plush, featuring “splat” sound effects, slicing features, ninja blades, and branded bandanas, as well [...]

  • So So Happy License Granted to Commonwealth Toys

    Art Impressions has licensed Commonwealth Toys to produce a line of So So Happy plush toys, beanies, plush backpacks, and related products featuring the brand’s quirky cast of friendly monsters, robots, and other oddball characters. The companies’ first collaborative series will roll out nationwide in May at specialty chains, boutiques, [...]

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