The Licensing Blog

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Welcome to the New LicensingBook.com

You may notice something different around here.

We’ve updated our website to a new, modern, easy-to-follow design. We’ll still have the great feature coverage we’ve always had on licensingbook.com, but now we’ll have a streaming list of deals in the middle column—much easier for you to see what’s going on in the business on a day-to-day basis. In addition, we’ll have longer, more in-depth feature stories for our main column, and our Twitter streaming to the upper-right hand side of the page.

If you don’t get The Licensing Book, subscribing is now easier than ever. Just click the link at the top right of the page to send us an email. You can follow the other link to see our latest issue online—in this case our Fall 2011 issue, covering Rock & Roll licensing and Brand Licensing Europe.

We’d love to hear from you about the redesign, so drop us a line at bjoiner@licensingbook.com, and happy reading!

—Bryan Joiner
Editor in Chief, The Licensing Book, LicensingBook.com

TLB Digital Issue Now Available!

The Licensing Book’s October 2011 issue, featuring Brand Licensing Europe and a tribute to rock & roll, is now online. The issue covers international brands including Zinkia, Atlantyca Entertainment, and Saban Brands.

Feature: Our annual look at London’s licensing show, with 40 pages covering the biggest companies and properties, and what they’re planning on the world stage.

Feature: Power Rangers Samurai is exploding across the globe, and Saban Brands is expanding at superhero speed. We talk to Kirk Bloomgarden about the fearsome fivesome, as well as Paul Frank’s expansion into China.

Tribute to Rock & Roll: Music touches people in a way nothing else can, and music licensors try to capture that feeling with products that stir the imagination. We’ve got them covered with articles on Fender, Elvis Presley Enterprises, Vandor, Rolling Stone, and The Wildflower Group.

Five Questions with Mind Candy: Darran Garnham, head of global licensing, talks about the growth of Moshi Monsters.

Silver Screen Giants: Sony’s Smurfs and Spider-Man are giants on store shelves and silver screens. We look at Sony’s licensing program for its upcoming blockbusters and children’s films.

Geronimo! Atlantyca Speeds Ahead: Atlantyca Entertainment talks about plans for its properties, including Geronimo Stilton.

ITV Boosts Brands with Licensing: ITV Studios lays out its merchandising deals for Alan Titchmarsh and more.

Pocoyo, Grab Your Passport: Zinkia is shopping Pocoyo to Russia and Turkey.

A Room With A View

The Licensing Book has moved up in the world. We’ve exchanged our third-floor hideaway on Fifth Avenue for a 16th floor workspace on Seventh Avenue. Goodbye Korean food and Museum of Sex; hello F.I.T. and Penn Station.

We’ll keep licensing updates coming over the next few days, but they may be a bit slower than normal because we’re looking longingly out the window at the pretty clouds. The view here is toward the Hudson River, Jersey, Pennsylvania, Ohio, Indiana, Illinois, to California, the Pacific Ocean, and beyond.

For your records, our new mailing address is:

The Licensing Book
307 Seventh Avenue, Room 1601
NY, NY 10001

Our new Facebook page

Our new Facebook page is the best way to keep in touch with us, and all it takes is a couple clicks to become a fan, so why not click over now?

The Next Issue of TLB Is Coming Together

Happy damp Tuesday, out there.

We’re plugging along on our March/April issue, which includes a pet licensing feature, our annual Tribute to Television section, a celebration of Dora the Explorer’s 10th anniversary, a spotlight on an exciting new import, a story about the new DreamWorks movie that brought Vikings into Times Square, and lots more!

If you have any news about any of the things we’re covering, or anything you think we should be covering, let us know! We’ve got lots of ways to get the news out now…facebook, twitter, the blog, the print issues, the online issues (carrier pigeon, smoke signals, Morse code, etc.). But we still need you! So speak up, out there in licensing land!

Hello? Anybody home?

Tweet Yourself WIth The Licensing Book!

As you may have noticed, The Licensing Book has been steadily growing our online presence. We’ve been Tweeting, Facebooking, blogging, then Tweeting again. Before Toy Fair this year, we set up a new email address, tweetyourself@licensingbook.com, so that people could send us tweets to put up online live at the show.

We just want to remind you that the email address is still active, and the offer still stands. We’re here 24/7 (ok, more like 9-6) to tweet your news for you! Email us 140-characters or less (or a whole press release if you’re not the Shakespeare of Twitter), and we’ll share it on Twitter and Facebook. And maybe even our blog.

Email tweetyourself@licensingbook.com, and tell everyone else you know to do the same!

Happy Friday!

TLB January/February Now Online!

The January/February issue of The Licensing Book is now online! In this issue, you’ll find:

• A feature on Nickelodeon at 30

• The hottest toys at Toy Fair

• The biggest news from around the industry

• A look at YMI Jeanswear

• Other features including People on the Move, Of Counsel with James Kipling, and a how-to-choose-a-property guide from brand development advisor David Niggli

We hope you like it. Check it out!

Let The Licensing Book Tweet Your News on the Toy Fair Show Floor

The Licensing Book’s booth, #1601, is THE place to be this Toy Fair! If you want to reach the industry, and consumers too, be sure to drop by with your licensing news so we can “tweet” your news to our followers (industry, mommy bloggers, consumers, and anyone who likes licensed toys) and to everyone at the Fair! Simply drop by with your news and we’ll get the word out for you! If you can whittle your news down to 140 characters or less we can blast it to the masses! Be sure to follow @LicensingBook so you can follow our newsfeed! Even if you’re not currently on Twitter and have no idea how to “tweet,” just show up and we’ll take care of getting your message out!

Snow Daze

SnowyCentralParkSo after one false alarm and one delay, New York City is being hit by its first major snowstorm of the “decade” (depending on when you think it ends!). But the news never stops! Send your Toy Fair and new product/deal announcements to bjoiner at licensingbook dot com OR take part in our newest way to get your message out: Tweet Yourself. Email your 140-characters or less announcement to tweetyourself at licensingbook dot com and we’ll blast it out to our list of followers. You are supposed to be working from home, remember?

Reminder: Toy Fair Appointments

Happy Friday! Just a reminder that The Licensing Book will be at Toy Fair. If you want to meet with us, email us at bjoiner@licensingbook.com to set up an appointment. We’d love to see you!

Latest Deals

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    Necco Sweethearts  has signed several new licensees to its licensing program. Its licensing agency, Brand Central, has secured partnerships with Spangler Candy Company (lollipops), C Life (children’s apparel), CandyRific (tins and candy dispensers), and Richard Leeds International (loungewear). The new licensees will join FAB (stationery and school supplies) and World [...]

  • LIMA Webinar to Spotlight Licensing in Brazil

    The International Licensing Industry Merchandisers’ Association (LIMA) will continue its twice-monthly webinar series on May 23 in a 12:00-1:30 p.m. session called “Licensing in Brazil.” This session will look in depth at what affects Brazil’s licensing business in South America’s largest economy. The session is part of LIMA’s licensing-related webinar [...]

  • Licensing University Explores Brands in a Digital Age

    The International Licensing Industry Merchandiser’s Association (LIMA)’s Licensing University contains a lineup of seminars that focus on maximizing a brand during the digital age. The sessions are digital- and interactive-themed sessions that explore how the digital world impacts licensing and are part of more than 35 Licensing University programs held [...]

  • CafePress.com Becomes Almost Naked Animals Official E-commerce Partner

    9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals.  The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]

  • Activision and Fox Consumer Products to Debut Family Guy Video Game

    The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]

  • The Joester Loria Group Brokers Mountain Dew Cap Deal

    The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]

  • Target Secures Marvel’s The Avengers Merchandise

    Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]

  • Aéropostale To Release Battleship and G.I. Joe Apparel

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  • Sandow Media Acquires Fred Segal Rights

    Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]

  • Twentieth Century Fox Consumer Products Appoints New Executives

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