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LIMA Releases Licensing University 2017 Program

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) planned a range of Licensing University sessions for Licensing Week 2017 that will cover the latest issues and trends and the fundamentals of how the licensing business works. Licensing University takes place from May 22 to 25 at Mandalay Bay Convention Center in Las Vegas. It is part of Licensing Week and held concurrently with Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo opens on May 23. Read the rest of this entry »

LIMA UK Names Rising Star Nominees

The International Licensing Industry Merchandisers’ Association (LIMA) announced the nominees for the 2016 UK Rising Stars Award. Now in its third year, the award is designed to recognize excellence among junior licensing industry professionals in the UK.  Nominees were named during the Young Professionals Network summer event, hosted by Cartoon Network Enterprises EMEA.

The 2016 finalists are:

·         Georgina Huckle, sales and marketing executive, Rainbow Productions

·         Eloise Jones, buyer – Girls Wear and Baby Wear, George @ ASDA

·         Julia O’Brien, licensing executive, Turner Broadcasting Systems

·         Sarah Patel, retail marketing executive, Nickelodeon

·         Sole Puerto, licensing manager, Bulldog Licensing

·         Talia Tester, licensing manager, Carte Blanche Greetings

The winner will be announced during the 2016 Licensing Awards, taking place in London on September 13.  All six nominees will receive a free ticket to the event.

LIMA Releases Annual Global Licensing Industry Survey

Retail sales of licensed products grew to $251.7 billion in 2015, a gain of 4.2 percent from the previous year, according to the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting LLC.

Royalty revenue from retail sales of licensed merchandise jumped 7.8 percent to $13.9 billion, due to robust retail sales and higher royalty rates that averaged 8.5 percent last year versus 8.2 percent in 2014. Overall, Entertainment/Character licensing remains the largest category, accounting for $113.2 billion, or 45 percent of the total global licensing market.

The U.S. and Canada remain the largest global market for licensed merchandise with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. The next largest global region was Western Europe, with strong results in the UK, Germany, Belgium, and the Netherlands, tallying revenue of $51.8 billion. This was followed by Northern Asia, including China, Japan, and South Korea, with retail sales of $22.1 billion.

2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big

Winners of the 2016 LIMA International Licensing Awards in 20 categories were announced yesterday at the 2016 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

Disney Consumer Products Star Wars won four awards, while Hot Topic won the Retailer of the Year for Doctor Who. AMC and Parque de Atracciones de Madrid (Striker Entertainment) won the Location-based/Experiential Initiative Award for its The Walking Dead walk-through attraction.

A full list of winners includes:

Licensed Program

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC

Film/TV/Entertainment – Animated: Peppa Pig –Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment

Retailer: Hot Topic – Doctor Who licensing program

Sports: NFLPA

Licensed Product

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Food/Beverage: The Republic of Tea for Downton Abbey

Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

2016 LIMA Licensing Awards Nominees Announced

The International Licensing Industry Merchandisers’ Association has announced the nominees for the 2016 LIMA International Licensing Excellence Awards. Winners will be determined by a vote of the LIMA membership, and will be announced at the LIMA Opening Night Awards Ceremony on June 21 at Licensing Expo in Las Vegas, Nev.


Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.
It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.
Keith Haring – Artestar/Haven Licensing
Pets Rock – Takkoda/The Sharpe Company
Taste Happiness with SmileyWorld – The Smiley Company
The Very Hungry Caterpillar/The World of Eric Carle – Eric Carle Studio/Joester Loria Group
V&A – Victoria and Albert Museum

Claudia Schiffer – Claudia Schiffer (MACL)/IMG
cupcakes and cashmere – cupcakes and cashmere/Brand Central, LLC
Loudmouth – Loudmouth Golf, LLC/The Brand Liaison, LLC
Nuance Salma Hayek – Ventanarosa/Salma Hayek/Beanstalk
Paris Hilton – Paris Hilton Entertainment/Beanstalk

Barbie – Mattel, Inc.
Crayola – Crayola, LLC
Hello Kitty – Sanrio, Inc.
My Little Pony – Hasbro, Inc.
Paddington Bear – Paddington and Company Limited/The Copyrights Group Limited
Shopkins – Moose Toys/The Licensing Shop, Inc.
Snoopy – Peanuts Worldwide

Ekocycle – and The Coca-Cola Company
Energizer – Energizer Brands, LLC/Beanstalk
Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group
HGTV Home – HGTV (Scripps Networks)/Beanstalk
In Love by Bride’s – Condé Nast/The Musmanno Group
Jeep – FCA US LLC/The Licensing Company
Kevlar – Dupont/Earthbound LLC
Pella – Pella/Brandgenuity
Scotts and Miracle-Gro   – The Scotts Miracle-Gro Company/Seltzer Licensing Group

Candy Crush Saga – King Digital Entertainment/Striker Entertainment, LLC
Hit It Rich Slots & Elvira – Zynga
LINE Friends – LINE Friends Corp.
Skylanders – Activision Publishing, Inc.


Boonie Bears – Fantawild Animation, Inc.
Frozen – Disney Consumer Products and Interactive
Masha and the Bear – Masha and the Bear Ltd.
Minions – NBCUniversal Brand Development
Paw Patrol – Spin Master Ltd.
Peppa Pig – Entertainment One
Teenage Mutant Ninja Turtles – Nickelodeon

AMC’s The Walking Dead – AMC/Striker Entertainment
Jurassic World – NBCUniversal Brand Development
Marvel’s Avengers: Age of Ultron – Disney Consumer Products and Interactive Media
Star Wars: The Force Awakens – Disney Consumer Products and Interactive Media

Anheuser-Busch – Anheuser-Busch InBev/The Licensing Company
Beekman 1802 Farm Pantry – Beekman 1802/Brand Central, LLC
Coca-Cola – The Coca-Cola Company/The Licensing Company
Corona – Constellation Brands/Joester Loria Group
Dr Pepper Snapple Group – Dr Pepper Snapple Group/Brand Central, LLC
The Hershey Company – Asian Licensing Programme – The Hershey Company/The Licensing Company
TGI Fridays – TGI Fridays/Beanstalk

Coca-Cola at Excelsior
–   The Coca-Cola Company/The Licensing Company
Frubes Minions – Universal Studios/Illumination Entertainment/Asgard Media
Marvel Collector Corps Subscription Box – Disney Consumer Products and Interactive Media
NFLPA / Uber Delivers Madden to Local Fans Nationwide – NFLPA
Peppa Pig National Daffodil Day Australia – Entertainment One
Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media
Throwback Thanksgiving / Freedom From Want Illustration – The Saturday Evening Post/Curtis Licensing

Alien vs. Predator
– Twentieth Century Fox Consumer Products and Universal Studios Hollywood
AMC’s The Walking Dead – AMC and Parque de Atracciones de Madrid/Striker Entertainment
Discovery Adventures – Discovery Communications/PPW Sports and Entertainment (China) Limited/APAX Group (China)
Discovery at Sea – Discovery Communications and Princess Cruises
Il Mondo di Peppa Pig (The World of Peppa Pig) – Entertainment One/Leolandia
My Little Pony/Equestria Girls – Hasbro, Inc./Producciones Tycoon Gou
The Simpsons Land – Twentieth Century Fox Consumer Products and Universal Studios Hollywood
Thomas Land – Mattel and Fisher-Price

Cost Plus World Market
–   Downton Abbey
Fei FanTan Suo Outdoor Products Company Limited – Discovery Expedition
Grupo Éxito – Minions
Hot Topic – American Horror Story
Hot Topic – Doctor Who
Saks Fifth Avenue   – Empire
Spirit Halloween   – Teenage Mutant Ninja Turtles
Target – Peanuts
Toys”R”Us, Inc. – Star Wars: The Force Awakens

England Rugby
   – Rugby Football Union/CPLG UK
FIFA Women’s World Cup Canada 2015 – FIFA – Fédération Internationale de Football Association
Major League Soccer & 20 Clubs – Major League Soccer/Soccer United Market



Black Milk – Doctor Who legwear
Bioworld Merchandising – Corona apparel & footwear collection
ELAND   – The Simpsons apparel line
Guangzhou Boweiman Fashion Co., Ltd.   – Jeep leather bags & accessories
Hot Topic – Doctor Who fashion line
Peter Alexander   – Sesame Street sleepwear, outwear & accessories
SG Companies – Classic Star Wars children’s footwear

Argento SC – Car and Driver automotive gifts & accessories
Ping Solutions – Minions water dispenser
Select Brands, Inc. – Captain America & Marvel Avengers waffle makers
Select Brands, Inc. – Disney FROZEN Olaf Snow Cone Maker
The Sherwin-Williams Company – HGTV HOME by Sherwin-Williams paint
Swan Hose – Miracle-Gro Ultra Lite and Scotts Max Flex Hose

DIGITAL – apps, software, video
Aristocrat Technologies
– AMC’s The Walking Dead slot game
Ludia Games – Jurassic World: The Game
Pocket Gems – Mean Girls Senior Year interactive mobile game
Stern Pinball – KISS pinball machine
Story Toys – The World of Eric Carle/The Very Hungry Caterpillar apps
Zynga – Wizard of Oz slots

Ace Canning – Hershey’s Soyfresh soymilk
Bon Bon Buddies – Minions Surprize Qube
Kraft Heinz – TGI Fridays frozen snacks
The Quaker Oats Company – Quaker® Chewy® Girl Scouts® Granola Bars
The Republic of Tea – Downton Abbey teas
Robinson’s Brewery – Iron Maiden Trooper Premium Beer
Walker’s Shortbread – Outlander assorted shortbread
Whole Foods – The Very Hungry Caterpillar 365 Everyday Value® cereal and juices

Hall & Associates Limited – Shopkins hair accessories
Lovehoney – Motörhead Official Pleasure Collection
Pak Lab – Bay Soleil Sun and Skin Care product line
Papeless Nacionales S.A. – The Peanuts Movie Suave Gold Tissues
Pearl World – Paris Hilton Cosmetic Collection
Vision Ease – Coppertone Lenses by Vision Ease

HOME DÉCOR – domestics, furniture, giftware, textiles
Pendleton Woolen Mills – Star Wars blankets
Pottery Barn – Star Wars Millennium Falcon Bed
Roman, Inc. – Rudolph the Red-Nosed Reindeer & Friends Jingle Buddies
Underground Toys – Star Wars giftware line
Weeks Roses – Downton Abbey Garden Rose Collection
York Wallcoverings – Williamsburg Trend Meets Tradition Wallpaper Collection

Blueprint Collections Ltd. – Shopkins stationery
Crayola, LLC – Crayola Color Alive – Minions
Cross – Star Wars pens and journals by CrossS
Francis Lincoln – Walter Foster – Breaking Bad Cookin’ up some Colour, Yo’
Galison-Mudpuppy   – Andy Warhol for Galison-Mudpuppy product assortment
Moleskine – Moleskine Batman Limited Edition Collection
Wonder Forge – Disney Imagicademy hands-on learning products
The Bridge Direct – Shopkins C3 Kinstructions
Hasbro, Inc. – Star Wars Bladebuilders Lightsaber
Jazwares, LLC – Peppa Pig line
Just Play – Doc McStuffins Pet Vet Checkup Center
LEGO – Star Wars Millennium Falcon
Mattel, Inc. – Elsa Fashion Doll Ice Castle
Sphero – Star Wars BB-8 app-enabled Droid
Wicked Cool Toys – Girl Scouts Cookie Oven

LIMA Study Shows Global Retail Sales of Licensed Goods Hit $241.5 Billion in 2014

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) has released the results from its first LIMA Annual Global Licensing Study, which quantifies worldwide royalty rates and accompanying retail sales. According to the report, retail sales for products bearing the trademarked names and likenesses of cartoon characters, corporate logos and brands, major sports teams, and more totaled an estimated $13.4 billion in royalty revenues and $241.5 billion in retail sales last year. LIMA commissioned Brandar Consulting to conduct the survey.

The survey showed that the U.S./Canada was the most dominant region with more than $144 billion in retail sales—nearly 60 percent of the worldwide total. Europe accounted for nearly 25 percent of the worldwide total, and Asia nearly 10 percent.

Read the rest of this entry »

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