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The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.

Mary Engelbreit Appoints The Brand Liaison to Lead Licensing Program

maryengelbreit_brandliaisonThe Brand Liaison was appointed as agent for licensing and collaborations for the Mary Engelbreit brand and her library of illustrations. The Brand Liaison will provide licensees with a library of existing art and illustrations, as well as new creations and custom designs for specific programs. The company will present Mary Engelbriet at the Atlanta Gift show in January.


Stephen Joseph, Cardinal Games Enter License Agreement

stevenjospeh_cardinalgamesStephen Joseph entered into a license agreement with Cardinal Industries for a variety of games and puzzles including cardboard, wood and foam puzzles, and playing card and memory card games. The deal was created by The Brand Liaison.

Stephen Joseph products will be shown at Booth 12-2000 at this week’s Dallas Toy Preview.


The Brand Liaison Crafts Licensing Program for YouTuber LaurDIY

LaurDIYThe Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include  DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.


Debra Valencia Debuts New Shibori Collections With a Modern Twist

DebraValenciaShibori01The Brand Liaison is launching a new Shibori collection by designer Debra Valencia.

Valencia has created collections of Shibori prints, mixing traditional Shibori patterns with current motifs and modern color palettes. Select prints from The Valencia Shibori Collection can be found in stationery, bedding, and other home categories, starting this fall.

The Valencia Shibori prints are available as a coordinated artwork collection for categories including dinnerware, home accents, wall décor, social stationery, paper goods, craft, apparel, fashion accessories, and bath/beauty.

Building upon the market success of Debra Valencia licenses, including stationery, fabric, cosmetics, bath/body products and home accents and personal accessories, Valencia is currently working with major manufacturers and direct retailers on collaborations.

The Brand Liaison to Lead International Licensing for Stephen Joseph

Stephen Joseph has selected The Brand Liaison to lead international licensing that expands on its reputation for unique gifts, backpacks, and rainwear into products including apparel, outwear, home décor, and accessories for infants and kids ages 2 to 10.

The new licensing program will debut from January 12 to 19 at the Stephen Joseph showroom 1734B in Building 2 at the Atlanta gift show and at North American Toy Fair from February 13 to16 at booth 2751.

Piege Co. Inc., Just One LLC Partner for Active Wear, Socks, and Hoisery

Piege Co. Inc. has entered a new licensing deal with Just One LLC for active wear, socks, and hosiery products that will debut in spring.

The Brand Liaison continues to expand the family of Felina brands into additional apparel and accessory product categories.

Happy Toon World Signs with the Brand Liaison to Rep Top 40 Animated Characters

Bill Schwartz, creator and producer of animated specials including Snow White and the Magic Mirror and The Secret of the Hunchback, has signed The Brand Liaison to represent North American rights to the new Happy Toon World brand. The brand consists of junior versions of characters including Little Snow White, Little Cinderella, Little Frankenstein, and holiday characters including Little Santa, Little Nutcracker, and Little Cupid.

The Happy Toon World brand consists of 40 different characters in six distinct collections, including Little Super Hero Collection, Tiny Princess Collection, Little Boy Collection, Little Holiday Collection, Little Animal Collection, and Little Transporter Collection. Each character features good-well and multi-generational awareness.

Icon Promotions represents the brand in Russia, and Empire Multimedia represents the brand in India, China, Vietnam, Malaysia, Taiwan, Indonesia, Japan, and the Philippines.

The Happy Toon World brand will debut at the Licensing Expo 2013. All characters will be immediately available for infant-to-tween licenses, including publishing, apparel, toys, textiles, paper goods, electronic accessories, kitchenware, and lifestyle products.

Manufactures can now license such superstar characters as Little Mermaid, Little Racer, Little Puss N Boots, Little Santa, and Meso-Batty.

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