The Licensing Blog

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The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

YouTuber LaurDIY, The Kersheh Group Partner for Sleepwear Line

LaurDIYYouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

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The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.


Mary Engelbreit Appoints The Brand Liaison to Lead Licensing Program

maryengelbreit_brandliaisonThe Brand Liaison was appointed as agent for licensing and collaborations for the Mary Engelbreit brand and her library of illustrations. The Brand Liaison will provide licensees with a library of existing art and illustrations, as well as new creations and custom designs for specific programs. The company will present Mary Engelbriet at the Atlanta Gift show in January.

 

Stephen Joseph, Cardinal Games Enter License Agreement

stevenjospeh_cardinalgamesStephen Joseph entered into a license agreement with Cardinal Industries for a variety of games and puzzles including cardboard, wood and foam puzzles, and playing card and memory card games. The deal was created by The Brand Liaison.

Stephen Joseph products will be shown at Booth 12-2000 at this week’s Dallas Toy Preview.

 

The Brand Liaison Crafts Licensing Program for YouTuber LaurDIY

LaurDIYThe Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include  DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.

 

Debra Valencia Debuts New Shibori Collections With a Modern Twist

DebraValenciaShibori01The Brand Liaison is launching a new Shibori collection by designer Debra Valencia.

Valencia has created collections of Shibori prints, mixing traditional Shibori patterns with current motifs and modern color palettes. Select prints from The Valencia Shibori Collection can be found in stationery, bedding, and other home categories, starting this fall.

The Valencia Shibori prints are available as a coordinated artwork collection for categories including dinnerware, home accents, wall décor, social stationery, paper goods, craft, apparel, fashion accessories, and bath/beauty.

Building upon the market success of Debra Valencia licenses, including stationery, fabric, cosmetics, bath/body products and home accents and personal accessories, Valencia is currently working with major manufacturers and direct retailers on collaborations.

The Brand Liaison to Lead International Licensing for Stephen Joseph

Stephen Joseph has selected The Brand Liaison to lead international licensing that expands on its reputation for unique gifts, backpacks, and rainwear into products including apparel, outwear, home décor, and accessories for infants and kids ages 2 to 10.

The new licensing program will debut from January 12 to 19 at the Stephen Joseph showroom 1734B in Building 2 at the Atlanta gift show and at North American Toy Fair from February 13 to16 at booth 2751.

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