The Biggest Loser has partnered with new licensees for products designed to reinforce its position as a franchise symbolizing healthy living. The products include cookware by Kind Kitchen, branded food and vegetables by House Foods and Duda Farm Fresh Food & Grimmway Farms, respectively.
The Kind Kitchen will launch a line of The Biggest Loser-branded kitchenware including cookware, bakeware, and kitchen accessories. Products include non-stick pans, woks, food preparation utensils, aprons, kitchen tools and gadgets, teakettles, non-stick baking pans, baking mats, and pie plates. The co-promotional deal with House Foods includes branded bags of Tofu Shirataki and Traditional Shirataki noodle products. Duda Farm Fresh Foods & Grimmway Farms licenses include branded celery (Duda) and carrots (Grimmway).
NBCUniversal Television Consumer Products has signed with licensees for a new line of Parks and Recreation-branded merchandise. Press Pass Inc. Cards has developed collector’s edition trading cards featuring all of the main characters from the show, as well as key guest stars. The first set of cards is available in random five-card foil packs, with the second set releasing in December. In addition, collector’s edition tasseled bookmarks featuring Leslie Knope and Ron Swanson, a Leslie Knope poster, and a Ron Swanson poster, from Trends International, will be available in August. Ripple Junction has also signed on for a Ron Swanson Halloween mask and a talking bobblehead, which will be available this fall.
Additionally, NBCUniversal Television Consumer Products has partnered with Five Star Gourmet Foods to launch a new line of The Biggest Loser fresh and frozen healthy meals and snacks. The line is expected to launch later this year and will include branded single-serve salads, fruit and veggie snacks, bagged salads, and fresh and frozen steamed meals. The deal was brokered by Joy Tashjian Marketing Group and was licensed through NBCUniversal Television Consumer Products and Shine America.
Licensing firm Consumer Strategies Inc. has signed celebrity chef, restaurateur, and TV personality Susan Feniger to its client roster and will be seeking merchandise partners in categories such as food, culinary, cooking accessories, travel, and home goods.
Feniger joins Consumer Strategies’ portfolio of health and fitness and food brands, which includes Contessa Premium Foods, The Biggest Loser, and Kathy Smith. Consumer Strategies develops licensing programs, implements brand extensions, expands distribution, builds sales, and launches products in the marketplace.
Feniger is best known as the other half of Too Hot Tamales, one of the first cooking shows that aired on the Food Network with nearly 400 episodes. Her TV stint catapulted Feniger in the culinary world when she took Latin cuisine to a whole new level and co-founded the famed restaurant Border Grill in Santa Monica, Las Vegas’ Mandalay Bay, and Downtown L.A. Her love for learning about people and their different cultures led the globe-trotting chef and cookbook author to open the notable Susan Feniger’s Street, the first L.A. restaurant based on street food from all over the world.
NBCUniversal Television Consumer Products, in conjunction with Shine America, announces the launch of the newly enhanced www.biggestloser.com to serve as the one-stop portal with complete access to NBC’s The Biggest Loser online community. Designed to provide fans and viewers of the hit series with the tools necessary to live The Biggest Loser lifestyle, the site includes The Biggest Loser fitness philosophy, nutritional guidelines, consumer products and community challenges connected with this season’s “Challenge America” movement.
Season 14 of The Biggest Loser kicks off with a two-night premiere event on Sunday, January 6 (9-11 p.m. ET) and Monday, January 7 (8-10 p.m. ET), and then will air weekly in its new time slot of Mondays (8-10 p.m. ET).
For Season 14, The Biggest Loser is challenging viewers and America to join a nationwide movement to get healthy, with www.biggestloser.com providing the tools to help them transform their lives, just like the contestants on the show.
Access to The Biggest Loser’s basic building blocks for healthy living is available for free with registration at www.biggestloser.com. Registered members will have access to recipes, workout tips from the show, weight-loss trackers, community challenges, sweepstakes invitations, and more. For a more personalized and in-depth experience, a premier membership is also available, offering additional features and detailed content.
NBCUniversal Television Consumer Products Group has partnered with the Aerobics and Fitness Association of America to launch “The Biggest Loser Live Training,” a new certification that will allow fitness professionals to become official “Biggest Loser Pros.” The program will also offer direct-to-consumer fitness options with both online and on-site training
The certified AFAA trainers who complete the required educational program will be able to provide their clients with safe and effective ways to lose weight. Fans and viewers of the NBC reality series will now have the opportunity to connect face-to-face with a registered “Biggest Loser Pro.”
The deal between AFAA and NBCUniversal Television Consumer Products was brokered by L.A.-based Consumer Strategies, Inc.
AFAA will offer free workout sessions live online with a certified AFAA Biggest Loser Pro. This online event will take place on Wednesday from 9 am to 3:30 pm (PT), and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event. The workouts are great for beginners and fitness enthusiasts alike. To pre-register or learn more, visit biggestloserlivetraining.com.
Everyone makes that New Year’s resolution: “I will go to the gym more and eat healthier.” For most of us, come February 1, that decision is a distant memory.
So what’s the best way to get people to shape up? Stick them on a boat in the middle of the ocean and make them eat healthy.
All those New Year’s resolution dodgers could have a chance to get fit with a new cruise from the NBC hit The Biggest Loser. The show has left the ranch and headed to the high seas with the inaugural Biggest Loser Experience Cruise, which will set sail this November.
The seven-day cruise aboard Celebrity Cruise’s Celebrity Eclipse ocean liner will sail round trip from Miami, Florida on Saturday, November 12 and head to San Juan, Puerto Rico; Charlotte Amalie, St. Thomas; and Philipsburg, St. Maarten, including three days at sea, before heading back to Miami.
Guests can rub elbows with trainer Bob Harper, who will give a two-hour keynote speech about exercise, healthy living, getting motivated and removing roadblocks to success.
He will also join guests for a VIP meet-and-greet cocktail hour. Additional speakers and former fan favorite contestants from The Biggest Loser will be announced in the coming months.
The Biggest Loser Experience Cruise is licensed through NBCUniversal Television Consumer Products and Reveille, LLC, the company behind The Biggest Loser. NBCUniversal and Reveille have joined with Life Journeys, a travel-event production company, to co-produce the event.
The Biggest Loser Resort at Fitness Ridge has announced that a second location will be opening this fall. The new destination resort, located in Malibu, California, will become the latest addition to the list of The Biggest Loser health and fitness products.
The Biggest Loser Resort at Fitness Ridge already offers guests a comprehensive weight-loss experience at its Southern Utah location. The results-oriented program focuses on exercise, healthy nutrition, and education, similar to what the contestants on NBC’s weight loss series The Biggest Loser experience during their time on the Biggest Loser Ranch.
Guests at The Biggest Loser Resort at Fitness Ridge Malibu will be offered a minimum one-week weight loss program, but they are welcome to stay as many weeks as they wish. The average day will consist of at least six hours of physical exercise, including a wide variety of fitness choices from morning hikes to swimming to kickboxing to circuit training. Aerobic activities will include step, toning and ball works, as well as dance and core strengthening classes. In all, there are 20 different classes offered on the rotating fitness schedule.
There is an emphasis on exercise and movement, but the weight-loss resort is also focused on helping people change their lives through education. The fitness program and education series are designed to prepare guests to begin a new, healthier way of living when they leave the resort and the goal is to allow guests to experience the same sort of structured and nurturing environment as the contestants on The Biggest Loser.