Stride Rite Children’s Group brings blockbuster excitement to kids with the all-new X-celeRacers by Stride Rite Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers feature superhero favorites such as Iron Man, Captain America, The Incredible Hulk, and Spider-Man.
The new X-celeRacers sneaker features a strap with an adjustable closure for extraordinary fit, X-Grip with a grooved outsole for traction, Extra Flex with a lightweight outsole for agility, and lightweight cushioning for comfort.
Stride Rite will advertise the product through an integrated marketing campaign, called “Imagination” that will inspire 3- to 8-year-old boys and their moms through TV, online, and in-store. Commercials, airing on Cartoon Network, Nickelodeon, and Disney XD, highlight boys imagining themselves as the legendary Marvel Universe Super Heroes through the Power of X in their X-celeRacers shoes. There will also be a special X-celeRacers by Stride Rite Marvel collection Web page that will host a variety of interactive activities for moms to share with their sons.
Bravo Sports Corporation has expanded its licensed products division by announcing its partnership with Marvel Entertainment to bring Avengers skateboards to the mass market in time for the summer release of the Marvel’s The Avengers.
The skateboard collection features the fictional superhero team of Iron Man, Incredible Hulk, Captain America, and Tho. A 21-inch skateboard was made available in January, and the 28-inch skateboard will be available in March at Toys “R” Us. The skateboards come in the themes Team, Assemble, Rescue, and Lightning.
Jads International, LLC debuted its line of Marvel prestige colognes and perfumes at Toy Fair in New York City. The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne will be available to the public in April in the U.S. and Canada.
The Avengers Cologne Set features four heroic fragrances:
- Patriot Cologne, inspired by Captain America, pays homage to the confident, stand-up to bullies, hard working average Joe in every man. The cologne features hints of green lime and white pepper with finishes of dry oak wood, sandalwood, and tequila.
- Mark VII Cologne, inspired by Iron Man, combines mandarin and jasmine with light patchouli to create a contemporary expression of “I don’t play well with others” confidence; leaving you ready for whatever a genius, billionaire, playboy-philanthropist might encounter throughout his day.
- Worthy Cologne, inspired by Thor, is a woody citrus cologne with a combination of bergamot, frozen ginger, and wheatgrass blended with a hint of fresh natural grapefruit and layered with cypress; creating a deep dry masculine almost “God-like” musk.
- Smash!, inspired by Hulk, is a clean scent with clear top notes of water lily and nutmeg, which carries on an intense woody dry down, enriched with Indian sandalwood, dry musk, and warm cedar. Complimentary to full range emotions, it wears well at work, in the lab, or an evening out on the town.
Three other scents will be available outside of the Avenger Cologne Pack:
- Black Widow Perfume—Russian spy, trained assassin, world-class ballerina, girl from legal department. This perfume has a clear shot of citrus slowly giving way to sensual caramel and honey. The scent dries down with a blend of bitter chocolate, clear patchouli, and praline.
- Infinity Formula Cologne—Inspired by Nick Fury, CIC of S.H.I.E.L.D., this cologne is a seductive fragrance for not just any man, but only for those who will risk everything to keep the dream of freedom alive. And sure, you could describe it as a citron cocktail smoothed over with a couple of stiff shots of tonka bean and guaiac wood; or you could just put it on and know it makes you smell good.
- Mischief Cologne—Inspired by Thor’s bad brother, Loki, this unisex fragrance combines a base of green tea and amber with bergamot and cardamom in a dangerous-sexy, yet playful way that wears well on anyone, day or night.
Marvel Entertainment, LLC, a global character-based entertainment licensing company, continues to assemble a successful worldwide licensing and merchandising campaign in support of its recent and upcoming superhero theatrical slate. Serving as the tentpole franchise, the “Avengers Assemble” licensing initiative encompasses six of Marvel Studios’ blockbuster films, culminating with the major, multicharacter movie event, Marvel’s The Avengers, debuting May 4, 2012.
Marvel has uniquely positioned “Avengers Assemble” as an umbrella theme that will provide licensees and retailers with the opportunity to develop integrated, long-term consumer products programs based on the overall story arc and individual feature films. These include the releases of The First Avenger: Captain America and Marvel’s The Avengers, featuring Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow, and Hawkeye. These two upcoming features join previously released films under the “Avengers Assemble” program, including Iron Man, The Incredible Hulk, Iron Man 2, and most recently Thor.
Marvel continues to look for opportunities with licensees across all core categories to build comprehensive licensing and merchandising programs, as well innovative retail and co-branded programs, as part of “Avengers Assemble.” A number of major blue-chip partners continue to anchor the program and will be developing Marvel’s The Avengers specific merchandise tied to next summer’s film event. These include category leaders Hasbro, Hallmark, Huffy, Kellogg’s, Fruit of the Loom, and Brown Shoe.
Marvel Entertainment continues to expand its presence in the toy category through a new deal with Maisto International for die cast toy vehicles featuring Marvel’s Super Heroes.
As part of this worldwide, multi-year agreement, Maisto has been awarded the rights to produce and market a range of die-cast vehicles and playsets based on several Marvel characters and brands including Super Hero Squad, classic Marvel properties, and Marvel Studios’ upcoming feature films, Iron Man 2, Thor, The First Avenger: Captain America, and The Avengers.
Product categories planned are die cast vehicles including cars, off-road trucks, motorcycles, planes, and trains, as well as die cast vehicle playsets. The Marvel collection is scheduled to launch late in the second quarter of 2010 and will be available at mass market, collector, specialty, and toy stores.
Stride Rite Children’s Group brings blockbuster excitement to kids with the all-new X-celeRacers by Stride Rite Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers feature superhero favorites such as Iron Man, Captain America, The Incredible Hulk, and Spider-Man.
