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CBS Celebrates 50th Anniversary of The Andy Griffith Show

The Andy Griffith Show is returning to North Carolina with the debut of an original commemorative racecar that pays tribute to the iconic series. CBS Consumer Products, in conjunction with HLG Licensing, has announced a partnership with Front Row Motorsports and the No. 34 Ford Fusion team. The car, to be driven by NASCAR driver Travis Kvapil, is slated to make its first appearance in the NASCAR Banking 500 during the NASCAR Sprint Cup Series at the Charlotte Motor Speedway on Saturday, October 16, broadcast by ABC.

The partnership marks the second time that CBS Consumer Products has come together with the NASCAR organization to feature a car scheme based on The Andy Griffith Show. In addition, CBS Consumer Products will be developing a merchandising and promotional program around the NASCAR partnership and will soon be announcing a line of products in the apparel, accessories, gift, and toy categories.

Latest Deals

  • The Tetris Company and Licensing Works! Sign Two Sub-Agents

    The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, signed two sub-agents to launch new merchandise licensing programs. The Tetris Company welcomes aboard Caroline Mickler, Ltd and Plus Licens as part of the global Tetris family. The new partnerships will allow manufacturers [...]

  • Beanstalk Promotes Allison Ames to President, North America

    Beanstalk has appointed Allison Ames as president, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico, and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North [...]

  • Activision Hires Licensing Executives

    Entertainment licensing veteran Ashley Maidy has joined Activision to head the newly formed licensing division. Maidy has more than 16 years of experience, building licensing and merchandising programs for Sony Pictures and Saban Entertainment. In her new role, Maidy will extend Activision’s properties into complementary product categories, as well as [...]

  • Licensed Toys Dollar Sales Rose 2 Percent in 2011

    U.S. retail sales of toys generated $21.18 billion in 2011, a decline of 2 percent compared to 2010 numbers, which totaled $21.68 billion, according to market research company The NPD Group. While the average retail price for a licensed toy was 57 percent higher than that for non-licensed toys, licensed [...]

  • Paul Southern Named Head of Lucas Licensing

    Howard Roffman is passing the baton to Paul Southern as head of Lucas Licensing. Roffman will remain with the company as a senior advisor. Both Roffman and Southern will report to Micheline Chau, Lucasfilm president and COO.  

  • Lionsgate Acquires Summit Entertainment for $412.5 Million

    Lionsgate has completed a transaction to acquire Summit Entertainment for a combination of cash and stock valued at $412.5 million. The transaction unites two studios with powerful brands and complementary assets. By acquiring Summit, Lionsgate enhances its feature film and home entertainment offerings, and further broadens its 13,000-title filmed entertainment [...]

  • Schylling Teams Up with Pretty Ugly

    Schylling and Pretty Ugly released a new Uglydoll Rocket Ride Wind Up Toy that has a lever mechanism instead of a key, stands eight inches tall, and is suitable for ages 3 and up. They also released new youth umbrellas in three styles, Ice-bat, Ox, and Uglydoll Rainy Day, suitable [...]

  • WME Signs Cosmetics Deal for Patti Stanger

    WME Licensing’s client Patti Stanger, an American matchmaker and television producer with her own Bravo TV show, The Millionaire Matchmaker, and the founder and CEO of Millionaire’s Club International, Inc., has signed a license with Hyper Interactive to create a full line of PS I Love You Cosmetics. The initial [...]

  • Jazwares to Manufacture Fruit Ninja Products

    Jazwares is slicing into the mobile app category after being awarded the master toy license for Halfbrick’s popular app, Fruit Ninja. Inspired by Fruit Ninja’s fruit-slicing, action-packed adventures, Jazwares’ new range will include fruit figures and plush, featuring “splat” sound effects, slicing features, ninja blades, and branded bandanas, as well [...]

  • So So Happy License Granted to Commonwealth Toys

    Art Impressions has licensed Commonwealth Toys to produce a line of So So Happy plush toys, beanies, plush backpacks, and related products featuring the brand’s quirky cast of friendly monsters, robots, and other oddball characters. The companies’ first collaborative series will roll out nationwide in May at specialty chains, boutiques, [...]

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