The Licensing Blog

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eOne Announces FTA Broadcaster, First Partners for PJ Masks in Mexico

PJMasksEntertainment One (eOne) secured free to air broadcaster (FTA) Televisa for PJ Masks, which will begin airing the first season of the preschool series in Mexico next month. Televisa will broadcast the show in addition to co-production partner Disney Junior, where the show airs daily across the Latin America region.

Bandai México is the distributor for Just Play’s master global toy line in Mexico. The initial toy range launched exclusively in the market via Liverpool stores in August, where local media and bloggers were present to celebrate the launch.

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Mattel Announces Little People Series Launching on Sprout

Mattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher Price brand and is recommended for children ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

The Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

Jakks Pacific Lands Rights to El Chavo Brand

Jakks Pacific Inc., in collaboration with Televisa and Univision Communications Inc., is expanding its licensing relationship for the El Chavo brand. Jakks will have rights to manufacture, distribute, and market consumer products inspired by El Chavo. Jakks will have the rights to various product categories, including party supplies, back-to-school, home décor, bedding, housewares, health and beauty, apparel, and accessories.

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