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Sep 29, 2011 0

American Greetings Expands Relationship with Taylor Swift

Four time Grammy winner Taylor Swift has become a big a star in the card aisle, in addition to on stage, thanks to her popular line of cards with the American Greetings Corporation, and now the successful partnership is extending beyond paper cards and online greetings. Today the greeting card company announced the launch of a new page at AmericanGreetings.com that will feature tips on how to “Speak Now,” highlights of the latest Taylor products at retail and online, and, beginning this holiday season, special promotions that fans and card enthusiasts are sure to love.

Always looking for innovative ways to assist consumers in enhancing their relationships, American Greetings has worked closely with Taylor to bring her distinct sensibilities and perspectives to an even larger audience, and this new page is a perfect example of these efforts.

“What makes Taylor’s cards so popular is that her messages are heartfelt while still being really candid and unique,” says Lindsay Kalback of the Taylor Swift brand management team at American Greetings. “We wanted to find a way to bring that casual style and creative spirit to even more of her fans and greeting card enthusiasts alike, and we are very excited to be launching this new page to help us to do just that.”

Dec 1, 2009 2

Taylor Swift Is Unstoppable

On the heels of the news that JAKKS Pacific is expanding its Taylor Swift line of dolls, fashions and playsets for 2010, it’s time to stop and acknowledge one fact: Taylor Swift cannot be stopped. At the ripe old age of 20, she outsold every other musical act in the United States in 2008; her embrace of MySpace pretty much changed the online music medium; and on top of that, she hosted what was almost universally acclaimed as the best Saturday Night Live of the year.

The best way to describe this is that Taylor Swift has “it.” The “it” is a combination of intelligence, empathy humility and grace that has nothing to do with age. Most people learn to balance these things at a high level as they get older, and a lot of musicians Swift’s age have rough, fairly predictable adjustment periods to fame. Swift seems completely beyond all this: she knows who she is, and she has no problem moving ahead. She may not have an alter ego like Miley—but she doesn’t need one, either.

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