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Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

Licensing Works! Secures Apparel License Deal with T-Line Design for Intellivision Productions

licensingworksLicensing Works! brokered a new deal for client Intellivision Productions Inc. that awards T-Line Design the right to manufacture and sell key categories including T-shirts, sweatshirts, underwear, swimwear, and headwear. Licensed territories include the U.S., Canada, and Mexico.

 

Mr. Bean Live-Action Series Launches on Hulu

British comedy icon Mr. Bean heads to Buckingham Palace to celeb

Mr. Bean’s live-action series has launched on Hulu. The brand celebrated its 25th anniversary last year with a range of product launches from licensees in North America.

The Mr. Bean Bendable, from NJ Croce; Mr. Bean Bobblehead, from Royal Bobbles, and T-shirts, towels, pillows, accessories, and homewares from Tevco, continue to sell across North America. S&A Partners released a collectible 25th Anniversary limited-edition coin.

Macy’s Partners Nickelodeon and NBA’s Carmelo Anthony for New Boys’ Line

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Macy’s partnered Nickelodeon and NBA’s Carmelo Anthony to introduce, TMNT x Melo, a new line of boys’ apparel and accessories inspired by Teenage Mutant Ninja Turtles (TMNT). The limited-time capsule collection features graphic T-shirts, hoodies, shorts, pajama sets, socks, basketballs, and an over-the-door basketball hoops.

Anthony inspired the collection, as graphics of the Heroes in a Half Shell include clothing and accessories with an athletic bent.

The collection at Macy’s stores and macys.com in early May.  Items will range in price from $20 to $35.

Ghostbusters Franchise Expands to Games, Fashion, and More

The Ghostbusters franchise quickly expanding to films, games, apparel, board games, books, costumes, toys, and collectibles. Ghostbusters: The Board Game has been launched by a successful kick-starter campaign in partnership with Cryptozoic Entertainment.  This is the first officially licensed Ghostbusters tabletop game in 30 years and will be distributed to retailers this month.

In the past, the Atari video game and Mattel’s line of collectibles helped develop the Ghostbuster merchandise. Ghostbuster mobile games are also on their way with Beeline Interactive Inc.’s Ghostbusters Puzzle Fighter, a match-three, puzzle, battle game.

Rubie’s Costume Co. has been developing Ghostbuster suits for the past decade and is expanding its costume line to include kids, women, pets, and a Halloween line. Ghostbusters has partnered with Mad Engine, Freeze, Mighty Fine, and Signorelli to create a line of T-shirts, hoodie sweatshirts, jackets, and jumpsuits.

The book Ghostbusters: The Ultimate Visual History by Daniel Wallace will look back at three decades of the franchise, including films, comics, toys, video games, and the animated shows The Real Ghostbusters and Extreme Ghostbusters, and Underground Toys and Funko will develop a line of collectibles.

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