The Licensing Blog

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Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity.Jay@Play_FlipAZooSynchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week.

FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that lets kids scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on in the UK and Japan, respectively. Read the rest of this entry »

Jay@Play Appoints Synchronicity as Official Licensing Agent

JayatPlayJay@Play appointed Synchronicity to manage the brands’ third party merchandise deals, such as apparel and accessories, footwear, publishing, gifts and novelties, paper products, and more.

Synchronicity has more than 29 years of experience representing brands that are household names and spotting those that have the potential to be ones. Clients include Tootsie Roll Industries, Wham-O Toys, The New Jersey Turnpike Authority (New Jersey Turnpike and Garden State Parkway), and more.

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