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Kidz Global Survey Reveals Entertainment Brands Miss Out on Key Sales

KidzGlobalAccording to a Kidz Global BrandTrends survey, entertainment brands that ranked high on the brand popularity index (BPI) for French girls ages 7 to 9 include Minions, Ice Age, Lego, Playmobil, Lego Friends, Disney Princess, and Frozen. In terms of future purchase intentions (FPI), more than 75 percent of girls want a Frozen product—the favorite brand overall—and around 70 percent want a Disney Princess item. Brands such as Minions, Ice Age, and Lego rank high on BPI, but don’t perform as well in the girls’ FPI. Read the rest of this entry »

LIMA Annual Global Survey of Licensing Industry Now Available

2017LIMAreportThe International Licensing Industry Merchandisers’ Association (LIMA) released the full findings of its Annual Global Licensing Industry Survey. Commissioned by LIMA and conducted by Brandar Consulting LLC, the third annual survey provides an analysis and detailed breakdowns of the $262.9 billion global licensing industry—a 4.4 percent growth from the previous year.

The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type, and geographic region. It also covers the latest trends and offers forward-looking analysis and other features related to the global licensing industry. Topline results from the survey were released during the 2017 Licensing Expo. Read the rest of this entry »

DHX Media, Ipsos Unveil Results From Global Entertainment Content Survey

DHXMedia_IpsosDHX Media and Ipsos announced the results from a survey of 2,700 parents in the U.S., Canada and the UK, that shows how kids ages 0-12 consume entertainment content and brands.

According to the survey, 72% of children’s daily viewing is from streaming services such as YouTube, Netflix and others. When viewing content, 61% of kids use tablets, with 78% of households having at least one tablet and 29% having a tablet for use by a child only. Tablets were found to be the most popular screen used by children, who used the devices to watch 45% of their streamed content.

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Warner Bros. Develops a New Range of Costumes this Halloween

Batman

Warner Bros. Consumer Products (WBCP) has partnered with Rubie’s Costume Co., Promotional Partners Worldwide (PPW) Toys, and ICup Inc. to introduce a new range of adult, children, and pet costumes for Halloween.

The National Retail Federation’s Halloween Consumer Top Costumes Survey indicates that Batman has ranked in the top three places in adult, kids, and pet categories. The Deluxe Batman Unlimited kids costume and the Batman Unlimited Nightwing costume are ready for little fans to keep Gotham city safe. Adults can join the Dark Knight by changing into the Batman: Arkham Knight Harley Quinn Deluxe costume.

New costumes such as the Jupiter Jones Wedding dress, the Caine Deluxe costume, and the Looney Tunes Hooded Tutu dress will also be available in adult and kid sizes. Your pup can join in the Halloween fun in the Freddy Krueger or the Jason Voorhees costumes.

LIMA Highlights Top Kid Toy Brands in Survey for Back to School Season

A new study by the Licensing Industry Merchandiser’s Association (LIMA) has revealed Britain’s top licensed toy brands amongst British children and what is expected to be seen on back-to-school products such as backpacks, pencil cases, and lunch boxes. The study showed that global brands Lego and Barbie dominate both in the UK and abroad as the brands celebrate their 65th and 55th birthdays, respectively. Read the rest of this entry »

Survey Shows British Cultural Icons Help Sell UK Luxury Brands in Emerging Markets

New research has found that cultural icons like David Beckham and the Royal family help the UK’s luxury brands outperform its global rivals in emerging markets. A survey found that Chinese consumers in Shanghai, Beijing, and those who travel to the UK to shop, use “Britishness” as the reason why they buy certain brands.

The study also showed that Britian’s cultural capital represented unique qualities that American, French, and Italian, for example, products lacked. TV programs and movies like Sherlock and The Harry Potter movies also influenced Chinese perception.

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