Apr 8, 2010 0
IMC Licensing Announces New Dried Fruit Licensing Deal for Sunkist
IMC Licensing announced today that it has negotiated a new licensing agreement for Sunkist Growers. The licensee is Los Angeles-based Titan Foods, Inc., a manufacturer and importer of candies, cookies, and fruit, which will be importing and producing a new line of real dried fruit for healthy snacking for all ages.
Sunkist Dried Fruit, marketed as “Where Healthy Meets Delicious,” includes a range of dried berries grown and processed in USA as well as mangoes processed in China. Initial real dried fruit products include cranberries, tart cherries, and blueberries.
Sunkist Dried Fruit will launch this month, with distribution channels expected to include retail grocery stores and club stores in North America.
“Sunkist is one of the most recognized and respected fruit brands in the world, known for its quality, fresh taste and natural goodness. Sunkist Dried Fruit is a great opportunity to extend this global brand equity into delicious new line of better-for-you real dried fruit for healthy snacking. We are delighted to bring together Sunkist and Titan Foods to launch this innovative new product line targeting consumers of all ages searching for a healthy on-the-go snack,” says Cara Bernosky, IMC Licensing Ppresident and co-founder.