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CPLG to Represent Yale University Across Europe

Yale_CPLGCPLG was appointed by Yale University to represent the university’s brand across Europe and Russia. Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut.

CPLG will develop a licensing program that targets adults, teens, and kids across apparel, accessories, bags, and stationery. Products will feature the Yale branding, including its logos and the university’s mascot, Handsome Dan the bulldog. Universal Music Spain signed as the first licensee and will offer a range of men’s apparel in Zara stores worldwide this month.

 

Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on hallmark.com and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

Gemma International Joins as Care Bears Licensee to Celebrate 35 Years and Beyond

Gemma_CareBearsTo celebrate Care Bears 35th anniversary this year, the brand partnered with Gemma International for a Care Bears greeting cards collection. Gemma International, in collaboration with brand licensing agency CPLG, launched the first greeting cards at Spring Fair last week.

Nelvana Expands Shopkins Brand

shopkins_sg_ca_hero_group_7Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, has extended the reach of its fast-growing Shopkins licensing program to fans in Russia, the Middle East, and Scandinavia through a range of new partnerships.

Nelvana will introduce Shopkins merchandise to Russian consumers via Megalicense International, a recent sub-agent for the brand in Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia, and Lithuania. New licensees for Russia include AST Origami for board games and arts and crafts; AST Publishing for magazines; Perfetti for chocolate balls; Tarna Rosman for plush, party goods, art and crafts, and stationery; and Unitoys for card games. Read the rest of this entry »

Pyramid International Launches DC Super Hero Girls Stationery in the UK

 DC SUPERHERO GIRLS A5 notebookPyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls, the new universe that features DC female Super Heroes, including Wonder Woman, Supergirl, and Batgirl to inspire girls to be everyday Super Heroes.

Pyramid’s range of licensed DC Super Hero Girls stationery features colorful notebooks in a variety of sizes. There are also three stationery sets, bigger stationery gift items, plus a range of pens, highlighters, pencil cases, and a collapsible storage box. The range is now available to buy in the UK at Toys “R” Us, WH Smith, Amazon, HMV, and The Range, with additional retailers that will be added this year.

The Miraculous Ladybug Extends Licensing Programs in All Planeta Junior Territories

MiraculourLadybugZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.

In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others. Read the rest of this entry »

New Debra Valencia Products to Debut at The Atlanta Gift Show

debravalenciacomforterNew products from California lifestyle brand and designer Debra Valencia will be showcased throughout the Atlanta Gift Show January 10-17, including stationery and gifts from CrownJewlz, quilts and home textiles from Duke Imports, tabletop products from Certified International and her coloring book series by Fox Chapel Publishing and distributed by Wellspring.

Atlantyca Secures ODS Toys for a New Line of Geronimo Stilton Stationery Products

ods_geronimoAtlantyca and ODS Toys partnered for Geronimo Stilton stationery and paper good products for this holiday season.

ODS will design and produce Geronimo Stilton Stationery Kit boxes that contain Geronimo Stilton items including, felt pens, stencils, wooden stamps, and coloring sheets. The line will be available in mass market, independent stationery stores, bookstores, multi-media stores, and local supermarkets this month.

MindWare Acquires Licensing Rights for The Rainbow Fish

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MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

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