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REP Worldwide Launches As Brand Management and Sports Licensing Business

REPWorldwideREP Worldwide (Representing Every Player) launched as a group player representation business that offers licensing and brand management services to athlete-driven sports properties.

NFL Players Association (NFLPA) is the majority shareholder and will work in collaboration with its founding partners—the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA)—to develop the business. REP Worldwide will feature an athlete advisory board and an executive board, each comprised of representatives from its founding partners. Read the rest of this entry »

IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

Tom Brady Reclaims No. 1 Spot on NFLPA Top 50 Player Sales List

nflpalogoTom Brady tops the list of pro football player retail sales in the first quarter of the 2017-2018 season. The list is based on total sales of all officially-licensed NFL player merchandised, tracking year-to-date pre-season results from March 1 through May 31, 2017. Brady last held the No. 1 spot six months prior.

Brady has been a consistent presence at the top of the sales list over the last 13 quarters. Over that span, he has been No. 1 four times, and inside the top three spots on nine different occasions.

Brady was joined at the top of the list by Dallas Cowboys’ running back Ezekiel Elliott (No. 2) and quarterback Dak Prescott (No. 3). In May, Elliott and Prescott occupied the top two spots on the year-end 2016-17 Top 50 Player Sales List, marking the first time rookies finished a season at the top. Oakland Raiders running back Marshawn Lynch finished in the No. 4 spot, and Seattle Seahawks quarterback Russell Wilson rounded out the top five. Read the rest of this entry »

Walt Disney World Resort Signed as Orlando Magic Jersey Patch Partner

Magic_DisneyJerseyWalt Disney World Resort will become the Orlando Magic basketball team’s first jersey sponsor. Starting with the 2017-18 NBA season, the Disney logo will be added on players’ jerseys as part of this expanded relationship.

Since becoming a Champion of the Community sponsor with the Orlando Magic in 2010, Disney has worked with the team on outreach initiatives that benefit the local community. The uniform sponsorship strengthens the relationship and will connect both fan bases and provide shared marketing opportunities. Read the rest of this entry »

Nitro Circus Extends Partners in Europe

NitroCircusNitro Circus appointed two new licensing agencies to launch a range of new consumer products in several European markets, including License Connection in the Benelux (BLX) countries and The Licensing Locomotive in Spain, Portugal, and Central Eastern Europe. Read the rest of this entry »

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