The National Football League (NFL) appointed IMG as its exclusive licensing representative across select international markets in Europe and Asia. The new multi-year deal will see the NFL further expand its brand presence internationally through new licensed consumer product initiatives for its international fans.
In recent years, the brand has held regular season games outside the U.S. The annual Super Bowl is now watched in more than 180 countries in nearly 25 languages. Read the rest of this entry »
Loot Crate announced the launch of Sports Crate and its first line of subscription products exclusively for baseball fans. This marks Loot Crate’s first move into the world of sports fandom. Sports Crate includes licenses from Major League Baseball and the Major League Baseball Players Association, making it the Exclusive Subscription Box of MLB.
The new division of Loot Crate will initially launch with 10 teams, including the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals, and Texas Rangers with exclusive apparel, collectibles, experiences, and more every month. Additional teams will rollout later this year. Read the rest of this entry »
Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »
Pop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.
The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.
The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.
In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.
The National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.
The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.
Inter Milan signed Las Vegas-based One Entertainment to be its licensing agent in the U.S. and Canada. Inter Milan developed an international expansion over the past few years, with a focus on North America. The first Inter Milan products are expected to be available this summer.
Dez Bryant continues to hold the top spot on the NFLPA (National Football League Players Association)Top 50 Player Sales List, based on total sales of all officially-licensed merchandise this year, from March 1 through Aug. 31. The Dallas Cowboys wide is the first non-quarterback to attain the top spot on the list. Read the rest of this entry »
The National Basketball Association (NBA) and Kumho Tire announced a multiyear extension of their marketing partnership in the U.S., Canada, and Korea. The brand will introduce the first-ever ‘Handles’ platform, which will debut at the beginning of the 2016-17 season.
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New Era and the National Basketball Association (NBA) expanded the global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).
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