The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

LIMA Appoints New Members to Board of Directors

LIMALast week, the Licensing Industry Merchandisers’ Association (LIMA) announced the new members of its board of directors. Cindy Levitt, senior vice president of licensing at Hot Topic, BoxLunch, and Her Universe, was elected chairman of the board. Levitt succeeds Ciarán Coyle of Electrolux Global Marketing, who completed a two-year term. Jay Asher, partner at Brandgenuity, was elected as vice chairman, and JJ Ahearn, managing director of Licensing Street LLC, was voted board designate to the executive committee, both for one-year terms.

Additionally, the LIMA membership elected six new members to begin terms on the LIMA board, effective July 1. New members Liza Abrams of Sakar International; Naz Amarchi-Cuevas of SYBO Games; Sam Ferguson of Jazwares; Bill Patterson of OpSec Security Inc.; Jason Sutton of Polaroid; and Takanori Ueno of Laura Ashely Japan Co. Ltd. Click here for more information on the new members.  Read the rest of this entry »

Sony Introduces Licensees for Men in Black

SonySony Pictures Consumer Products (SPCP) will develop a comprehensive, 360-degree program for the Men in Black franchiseThe new program will include the classic franchise and the studio’s new spin-off which is tentatively set to release next summer.

SPCP’s first wave of licensees include Funko, Titan Publishing, Bioworld, and Changes. SPCP aims to recreate another strong franchise program in support of Men in Black with year-round opportunities for a multi-generational audience. This follows the studio’s recent success with the classic Jumanji franchise and the recent film Jumanji: Welcome to the Jungle.

Read the rest of this entry »

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Scholastic Appoints Sony as Agent for Goosebumps Licensing Program

goosebumpsScholastic appointed Sony Pictures Consumer Products (SPCP) as the official agent for the children’s book series, Goosebumps. There are seven confirmed licensees for the Goosebumps franchise, and the consumer products program is set to rollout with the second film entitled, Goosebumps: Haunted Halloween. SPCP will also represent the licensing efforts for the films. The new film is currently scheduled to release this October.   

New licensees include Scholastic Inc. for movie tie-in books; Changes for adult apparel; Bioworld for apparel, accessories, and desktop items; Mad Engine for apparel and accessories; KJMC Sportswear California for apparel; Philcos Enterpriser for apparel in Canada; and Zinc International Ltd. for in-cinema concession stands.

 

 

Sony Pictures Consumer Products Appoints Just Play as Master Toy Partner for The Emoji Movie

TheEmojiMovieSony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.

This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film. Read the rest of this entry »

Sony, The Chainsmokers Partner for Lost in Music Campaign

SonySony Corporation partnered with musical duo The Chainsmokers to launch the Lost in Music brand campaign to deliver new music experiences to fans. The campaign kicked off in Los Angeles last month and will explore new music experiences that combine music and virtual reality (VR).

Last month, The Chainsmokers announced that the duo would collaborate with Sony to create a VR music video for “Paris.” The video, which is currently being produced exclusively for PlayStationVR, will debut at South by Southwest (SXSW) next month and will be available at the PlayStation Store in this spring.

Genius Brands International, Future Today Partner to Expand Kid Genius Cartoon Channel

warren-buffetts-secret-millionaires-club-with-bill-gatesGenius Brands International Inc. partnered with Future Today Inc. to deliver Genius Brands’ Kid Genius Cartoon Channel to 20 million additional homes.

Currently available on Comcast’s Xfinity on Demand platform, the Kid Genius Cartoon Channel features original programming, such as Baby Genius, SpacePOP, Warren Buffett’s Secret Millionaires Club, and Thomas Edison’s Secret Lab, as well as shows from other program creators around the world, such as Eddie Is A Yeti and Nancy Drew Codes & Clues. This month, the Kid Genius Cartoon Channel will also be available across platforms, including Roku, Apple, Amazon, Sony, Google, and Samsung.

 

Sony Pictures Consumer Products Outlines Global Licensing Strategy for Emojimovie: Express Yourself

emoji_logoSony Pictures Consumer Products (SPCP) shared details from Emojimovie: Express YourSelf’s worldwide consumer products program and the licensing agents for multiple territories.

Read the rest of this entry »

It’s a Fan’s World: Driving Distribution with Fan-Commerce

By David Voss, Chief Creative Officer at Loot Crate

For more than three years, at Loot Crate, Chris Davis and Matthew Arevalo have created a dedicated and loyal following for our subscription box products, amassing over 600K monthly recurring subscribers across 35 countries! We entered this market wanting to bring a combination of mystery and exclusivity to the geek and gamer fan-based community by focusing entirely on their interests.

Loot Crate is engineered as a recurring revenue model that allows us to introduce a variety of on-trend products every month, targeting pop culture fans with passionate interests in movies, TV, gaming, comic books, anime, as well as expanding to more fan-based verticals such as sports and entertainment. We work with leading franchise owners, such as Sony and the Halo team, and are able to build on their world class brands to offer exclusive products not found on shelves. These partnerships further Loot Crate’s commitment to expanding beyond geek and gaming to include all genres, genders and generations in the world of fandom.

Today, at Licensing Expo, we are expanding the Loot Crate family of fandom. We are thrilled to announce a new licensing partnership with WWE, introducing bi-monthly crates featuring items that will appeal to WWE wrestling fans worldwide. Each crate will include exclusive WWE items and collectibles that will bring WWE fans closer to the Superstars they love. More details to be announced this summer, so stay tuned!

We’re also announcing today a new licensing partnership with Sanrio, another multi-generational global brand leader with a loyal fan community. Sanrio has nurtured its fan community for more than 40 years, and now fans will have access to a special crate celebrating Hello Kitty®, Chococat, Keroppi and more Sanrio characters, delivered directly to their doorsteps.

We infuse the Loot Crate team’s passion for its products with the feedback we receive through our brand’s social community. The end result is the best curated crates, which we deliver each month to our voracious fan base.

As we kickoff Licensing Expo 2016, we wanted to share some tips to embrace the world of fandom and ultimately, drive distribution through fan-commerce.

Say What Again – Listen to all feedback. Every day our fan-based community shares their feedback from our products. Our in-house community management team then identifies their interests or lack thereof, so that our products can appeal to our community and add value to our services.

Let’s Geek Out – Share the same passions as your community – we often say, “we all geek out over something.” At Loot Crate, we self-identify with our customers because we hold the same passions and interests as them, and as fellow geeks and fangirls, we are more connected with our community via digital and real world platforms.

Monthly Mystery Tour – Add value by creating exclusive and surprising new experiences to engage with consumers. We like to keep our fans on the edge of their seats each month by delivering crates with a fresh and original flavor.

Curation is Key – brands fall in the trap of simply offering products without a narrative to tie them together. Create a message for your subscribers by culling products that share a theme or idea, and you’ll have returning customers who appreciate the thoughtfulness of your brand.

For Loot Crate, the past three years have been both rewarding and eye-opening. Everyone cares deeply about something, whether it’s their favorite TV show, sport, music or pastime. We’ve been fortunate to have built a growing business that caters to and understands the inner geek in all of us. Every day we learn just a bit more about what makes a fan so loyal.

Monthly Archives