Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »
Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.
The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »
DHX Brands announced that Teletubbies will be the lead sponsor for the Shop Direct Baby and Toddler event, which starts this week and runs until April 17th. Shop Direct increased its category footprint of the preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range. Shop Direct is the UK’s second largest pure-play digital retailer.
Teletubbies will be featured throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials, and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food. The event will be supported by multi-branded activities including event emails, onsite category takeovers, and offsite digital support. There will also be homepage support for the campaign that will feature Teletubbies product placement.
Thomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.
The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »
Disney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.
New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »
This year, Sesame Workshop will launch Spread Kindness, #ShareTheLaughter, a year-long global multimedia campaign. During the campaign, kids will find kindness-themed episodes on the 47th season of Sesame Street on HBO and PBS KIDS, as well as new and classic videos and songs that will stream on social media channels and celebrate kindness. This August, Elmo will ask fans to spread kindness through laughter with his #ShareTheLaughter tell-a-joke challenge. Read the rest of this entry »
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
Sesame Street has announced a new initiative Sesame Street’s Everyday Heroes Club to continue its mission of helping kids grow smarter, stronger, and kinder. The project includes engaging online activities, hilarious Muppet videos, local events, and a social media campaign to share stories and to encourage kids and families that practicing kindness not only makes other people feel good, but also makes the doer feel good.
Kids and families can share their act of kindness on www.sesameheroes.org to earn a membership card, a club certificate, and special badges, including Manners, Respect, Giving, and Sharing.