Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »
Musical.ly partnered with Brand Central LLC and Tween Team Inc. to develop a range of back-to-school products. The line will consist of notebooks, folders, binders, pencils, pencil cases, stickers, tattoos, DIY bracelets, locker accessories, and additional back-to-school gear. Products will ship this spring and will launch in stores this summer. Read the rest of this entry »
Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.
The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »
Remarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or firstname.lastname@example.org.
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
The Retail Advertising and Marketing Association, a division of NRF, released new research today at NRF’s Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults.
The survey, “Social Media: An Inside Look at the People Who Use It,” compares U.S. social media users to the average American adult. Survey highlights include:
· Seven out of 10 social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter and Classmates
· 71.8 percent of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication
· More people who use social media prefer to give advice about a product or service rather than receive it
· Social media users are more likely to use other new media compared to adults 18+
· 70.6 percent of female social media users regularly use Facebook, compared to 61.0 percent of males
· More men than women prefer to communicate with others via a cell phone conversation after searching for a product or service online
Where do you fit in with this survey? Is your social media use in line with the majority? How has social media changed your personal, professional, and consumer life? Leave us some comments and let us know!