The Licensing Blog

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Eric Karp Named Head of Licensing for BuzzFeed Product Labs

EricKarp_BuzzfeedEric Karp was appointed as head of licensing for BuzzFeed Product Labs, where he will lead the company’s licensing operation for the new group that focuses on creating physical products and social commerce experiences at BuzzFeed.

The new hire marks a milestone in the growth of BuzzFeed Product Labs and the company’s efforts to create new revenue as it builds more original IP. Karp will be responsible for building partnerships around brands including Tasty and Nifty, as well as for IP derived from BuzzFeed’s original editorial and series. Read the rest of this entry »

Remarkable Brands Adds More Licensees for Doug the Pug

DougThePugRemarkable Brands adds to the Doug the Pug portfolio with new licensees across a range of categories. New products will include greeting cards, gift wrap, plush, and more and  will arrive at select retailers nationwide later this year.

New licensees include GUND for plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens and pencils, bookmarks, and figures; Imaginarium Goods for playing cards, koozies, air fresheners, money banks, dashboard doll and bobble heads, molded mugs, coffee mugs, and pint glasses; Kurt Adler for ornaments and wooden blocks; Trends International for posters; and more. Read the rest of this entry »

SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

Snapchat, Facebook Fueling AR Growth

TeMarketerVRARhis year, 40 million Americans will engage with some form of augmented reality (AR) monthly, up 30.2 percent over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Snapchat Lenses and Facebook and Instagram Stories are fueling much of this growth, while VR usage is driven by 360-degree videos on social networks.

eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once a month using any device. This year, 12.3 percent of the U.S. population will engage with some form of AR content monthly. By 2019, AR users are expected to top 54.4 million—16.4 percent of the population or 1 in 5 internet users. Read the rest of this entry »

Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

Musical.ly App, The Brand Central LLC, Tween Team Inc. Partner for Back-to-School Line

Musical.ly_BrandCentral_TweenTeamMusical.ly partnered with Brand Central LLC and Tween Team Inc. to develop a range of back-to-school products. The line will consist of notebooks, folders, binders, pencils, pencil cases, stickers, tattoos, DIY bracelets, locker accessories, and additional back-to-school gear. Products will ship this spring and will launch in stores this summer. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Remarkable Brands Named Worldwide Licensing Agent for Doug the Pug

DougThePugRemarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or  stacey@remarkablebrandsinc.com.

Mudd Partners with Digital Influencers for Marketing Campaign

LaurDIYMudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-­the-­scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.

The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.

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