The Licensing Blog

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Zoonicorn, Future Today Enter Agreement to Air Videos on Happy Kids TV

ZoonicornZoonicorn LLC signed an agreement with Future Today to air Zoonicorn videos On Demand on HappyKids.tv, an online kids’ entertainment and education that features music, stories, and activity guides.

Zoonicorn launched three months ago and drove strong engagement from viewers, with 8 percent of views continuing to completion. Zoonicorn’s five music videos will be available On Demand across multiple platforms, including Roku, Amazon Fire TV, Sony, Google TV, Kindle Fire, Nook, Windows 8, and Android phones and tablets.

The first five videos introduce children to the Zoonicorn Zooniverse and everyone in their family. The Zoonicorn family includes Valeo, Promithea, Aliel, and Ene. Read the rest of this entry »

ITV Studios Announces Social Media Influencers to be Featured in New Series

ITV_EthanGamerThe Netflix original series Robozuna will feature YouTube and social media influencers Ali-A and Ethan Gamer. The new series will air next year on CITV and ITV in the UK, and on Netflix worldwide.

Robozuna follows 14-year-old Ariston and his homemade robot sidekick Mangle as they join a team of Combatabots (robot gladiators) and battle in the Robozuna games to overthrow the evil empire. Read the rest of this entry »

Mattel, Fullscreen Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

MattelMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space.

Fullscreen Family is a jointly-created video network that will feature a family-focused collection of brand-safe channels for third-party advertisers. Through the partnership, Mattel will increase the amount of premium kids and family content by 61 percent, and reach an estimated 800 million monthly video viewers.  Read the rest of this entry »

Brand Central Named Exclusive Licensing Agency for Jake Paul and Team 10

Team10Digital influencer brands Jake Paul and Team 10 appointed global brand consumer products agency Brand Central LLC to bring their brand to retail.

Jake Paul and Team 10 are currently under one license, and licensees and retailers will develop full product collections. Team 10 consits of: Jake Paul, Erika Costell, Nick Crompton, Chance and Anthony, Tessa Brooks, Justin Roberts, Chad Tepper, Alex Lange, the Martinez twins, and Tristan Tales. The members of Team 10 have a combined more than 42 million followers across all social media platforms. Read the rest of this entry »

Eric Karp Named Head of Licensing for BuzzFeed Product Labs

EricKarp_BuzzfeedEric Karp was appointed as head of licensing for BuzzFeed Product Labs, where he will lead the company’s licensing operation for the new group that focuses on creating physical products and social commerce experiences at BuzzFeed.

The new hire marks a milestone in the growth of BuzzFeed Product Labs and the company’s efforts to create new revenue as it builds more original IP. Karp will be responsible for building partnerships around brands including Tasty and Nifty, as well as for IP derived from BuzzFeed’s original editorial and series. Read the rest of this entry »

Remarkable Brands Adds More Licensees for Doug the Pug

DougThePugRemarkable Brands adds to the Doug the Pug portfolio with new licensees across a range of categories. New products will include greeting cards, gift wrap, plush, and more and  will arrive at select retailers nationwide later this year.

New licensees include GUND for plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens and pencils, bookmarks, and figures; Imaginarium Goods for playing cards, koozies, air fresheners, money banks, dashboard doll and bobble heads, molded mugs, coffee mugs, and pint glasses; Kurt Adler for ornaments and wooden blocks; Trends International for posters; and more. Read the rest of this entry »

SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

Snapchat, Facebook Fueling AR Growth

TeMarketerVRARhis year, 40 million Americans will engage with some form of augmented reality (AR) monthly, up 30.2 percent over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Snapchat Lenses and Facebook and Instagram Stories are fueling much of this growth, while VR usage is driven by 360-degree videos on social networks.

eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once a month using any device. This year, 12.3 percent of the U.S. population will engage with some form of AR content monthly. By 2019, AR users are expected to top 54.4 million—16.4 percent of the population or 1 in 5 internet users. Read the rest of this entry »

Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

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