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Peanuts, McDonald’s Partner for Snoopy Happy Meals

McDonalds_SnoopyMcDonald’s retailers will feature a set of collectible Snoopy toys in Happy Meals around the globe. Each toy features a Snoopy activity and comes with a clip so it can be hung on bags and belts. The toys can also be scanned via a smartphone or tablet to unlock exclusive online Peanuts content on the free McPlay app. Read the rest of this entry »

Peanuts Worldwide Names CPLG Agent in France and UK

PeanutsWorldwidePeanuts Worldwide appointed CPLG as the licensing agent for the Peanuts in France and the United Kingdom, effective January 1, and in the Middle East, effective immediately. CPLG will oversee the Peanuts licensing program across a wide range of product categories including apparel, toy, food and beverage, and publishing. Peanuts Worldwide and CPLG are both subsidiaries of DHX Media.

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Peanuts Worldwide, Cedar Fair Extend Peanuts Licensing Agreement

PeanutsPeanuts Worldwide, a subsidiary controlled by DHX Media Ltd., and Cedar Fair L.P. renewed the license agreement to feature the Peanuts characters—created by Charles M. Schulz—throughout Cedar Fair’s 11 amusement park locations. The new agreement extends Cedar Fair’s North American exclusive use of Peanuts in its attractions, entertainment and sports, food and beverage, lodging, and retail operations to 2025. An added five-year option, exercisable at Cedar Fair’s discretion, brings the potential contract extension to 2030.


Uniqlo Set to Launch Kaws x Peanuts UT Collection

UniqloUniqlo will launch a Kaws x Peanuts collection for its Uniqlo T-shirt (UT) brand on April 28 at all Uniqlo stores nationwide as well as online. The line will feature a range of T-shirts and accessories designed by Brooklyn artist Kaws.

The UT collection features a wide range of pop culture icons from around the world. The graphics simply and directly convey the individuality and moods of wearers. To date, the lineup has included collaborations with the New York Museum of Modern Art, Shochiku Kabuki, and Liberty London. Read the rest of this entry »

Peanuts Products Debut in Bakeries Nationwide

Mar3.SnoopyCakePeanuts Worldwide LLC and DecoPac have entered a multi-year license agreement to offer cake, cupcake, and dessert decorations for the Peanuts characters, Snoopy, and Snoopy’s sister, Belle. New cake and cupcake designs will be offered throughout the year at leading retailers nationwide.

To launch the program, Valentine’s Day cake designs highlighting Snoopy and Belle were recently featured at a Peanuts-themed Valentine’s Day Party with Francesca Capaldi, who will star as Charlie Brown’s Little Red-Haired Girl in the Twentieth Century Fox and Blue Sky Studios Peanuts 3-D feature film, set to debut worldwide on November 6. Partygoers at the Park Hyatt in Carlsbad, CA enjoyed Snoopy and Belle Valentine’s cake and decorated their own Valentine’s Day-themed cupcakes.

DecoPac will launch seasonal and movie-themed products, which will continue to roll out throughout the year. Peanuts will also be featured in graduation, Halloween, Thanksgiving, and Christmas designs.

Cupcake Digital, Peanuts Worldwide Partner for Digital Publishing

Cupcake Digital has partnered with Peanuts Worldwide LLC to develop new digital applications starring characters from the Peanuts franchise. The agreement covers digital publishing and activity apps for fans around the world. The first planned releases are enhanced storybook apps based on classic Peanuts artwork featuring Charlie Brown, Snoopy, and the gang. Cupcake will also create apps surrounding the release of the Peanuts movie next year.

The first enhanced storybook app, with activities based on a “Kick the Football” storyline, is slated for release in November. The apps are targeted for kids ages 3 to 7 and tweens and will be available on the App Store, Amazon Appstore for Android and Google Play, Nook, and Nabi devices.

Snoopy Takes to the Skies with Condor Airlines

To celebrate the Peanuts’ 60th anniversary in 2010, German airline Condor is launching a large-scale fundraising campaign to support the international charity organization “Luftfahrt ohne Grenzen e. V. –  Wings of Help.” The deal was facilitated in cooperation with Copyright Promotions Licensing Group Germany (CPLG), the Peanuts licensing agency.

Through the end of 2010, Condor will support child relief projects of “Luftfahrt ohne Grenzen e. V. –  Wings of Help” by contributing a portion of their ticket and on-board shop proceeds as well as through numerous special events, including an auction of custom-painted model airplanes featuring Peanuts characters. All auction proceeds will be fully donated to the charity.

The flagship of each Condor fleet will feature eight Peanuts characters to promote the upcoming charity campaign and to put smiles on the faces of young and not-so-young air passengers. For all other airplanes, Snoopy and Woodstock will be incorporated into the official Condor logo. Additionally, Snoopy and the Peanuts will grace the Condor website and be featured on all cups, napkins, and more.

For more than seven years, “Wings of Help” has been giving medical and operational assistance for international relief operations by providing airplanes, staff, and expertise. The organization concentrates on helping children in need around the globe. Each cent donated arrives where help is needed, without any deductions.

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