Following last night’s episode of Dexter, Showtime Licensing & Merchandising launched a companion site that played heavily within the story’s plot line. BuyThisTreasure.com will serve as a sister commerce site to the SHO.com store, selling product directly related to one of the series’ most famous killers.
The products that will be sold include:
| 1. |
Dexter Collector’s Edition Ice Truck Killer Paperweight: $109.95 |
| 2. |
Dexter Ice Truck Killer Replica “Thumb” 2GB Drive: $39.95 |
| 3. |
Dexter Ice Truck Killer Replica “Finger” 2GB Drive (purple, orange, green, and gold variations): $35 |
| 4. |
Dexter “Kill and Grill” Set: $50 |
Episode Tie-In: In the show Masuka’s intern steals a prosthetic arm, a piece of evidence from season one’s Ice Truck Killer, and auctions it on the fictional auction site Buy This Treasure. Showtime has recreated the site based on the graphics seen on the show and will feature SHO.com store items themed around the Ice Truck Killer. The highlighted item is the “Thumb Drive” – a USB memory stick encased in a fake thumb. The prosthetic arm from the episode is also on the site, but the “auction” will “end” when it’s clicked – just like what happened to Masuka when he tried to reclaim the stolen evidence in the show.
CBS Consumer Products is set to bring some of the most popular Showtime programs to retail this year, including Dexter, Weeds, Nurse Jackie, The L Word, and The Tudors. The line of licensed merchandise will include posters, kitchenware, clothing and greeting cards. New licensed products from Showtime will soon be available at retail stores around the world.
ThinkGeek will create glassware, coasters and aprons based on Dexter; Jerry Leigh will create men’s apparel based on Californication, Showtime Championship Boxing, Dexter, Nurse Jackie, The L Word, The Real L Word, The Tudors and Weeds; Global Prints will create Weeds posters, art prints and postcards; MusicSkins will offer Californication, Dexter, Nurse Jackie, The L Word, The Tudors and Weeds vinyl skins; Culturenik will produce Dexter giftware; NobleWorks will produce Weeds greeting cards; Rizzoli Calendars will offer Dexter and The Tudors calendars; and Hallmark will create Dexter greeting cards.
Walt Disney Co. and Starz Entertainment have signed a deal to extend their exclusive relationship for replaying Disney movies on TV through 2015, according to the San Francisco Chronicle. Under the deal, Starz will have exclusive rights to rebroadcast theatrical releases under the Walt Disney Pictures, Walt Disney Animation Studios, Marvel Entertainment, Disney-Pixar, Touchstone Pictures and Hollywood Pictures banners on its Starz, Encore and MoviePlex stations. DreamWorks Studios and Miramax aren’t covered under the arrangement; Disney signed a separate deal for DreamWorks’ films to be broadcast on Showtime, according to the LA Times.
Disney, Starz extend film licensing deal [SF Gate]
Disney makes pay cable deals at Starz and Showtime [LA Times]
Following last night’s episode of Dexter, Showtime Licensing & Merchandising launched a companion site that played heavily within the story’s plot line. BuyThisTreasure.com will serve as a sister commerce site to the SHO.com store, selling product directly related to one of the series’ most famous killers.
