Sesame Workshop’s Sesame Street will launch new apparel and accessory lines this year through partnerships with Crocs and Quicksilver/Roxy, Pancoat, Puma, Mishka, Uniqlo, and A Bathing Ape.
Crocs will introduce a Sesame Street three-pack of Jibbitz shoe charms, featuring Elmo, Big Bird, and Cookie Monster, and a new style of Elmo Fuzz Lined Clogs for kids in the fall.
Quiksilver/Roxy will introduce a winter snow collection of jackets, snowsuits, helmets, mittens, and goggles for infants, toddlers and kids this September.
Pancoat launched its first collaboration program with Sesame Street this February, including sweatshirts, jogger pants, hoodies, and other casual apparel for kids to young adults.
Puma’s collection launched this January and includes apparel, accessories, and footwear styles.
Mishka’s collection features original artwork that updates and reinterprets classic Sesame Street characters using Mishka’s tongue-in-cheek and ironic aesthetic.
The Uniqlo collection has expanded to include T-Shirts this year, and Sesame Street will be part of the UT Collection supported by Uniqlo’s social media platforms and website.
A Bathing Ape collection includes specially created “Baby Milo-nized” Sesame Street characters.
Sesame Workshop will also expand its agency partnership with CPLG in select European markets, including France, Spain, and Italy for apparel and gifting categories designed for teens and adults.