The Licensing Blog

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Sesame Workshop Extends Licensing Program with New Toy Line

SesameStreetGreen Toys Inc. will debut its Sesame Street outdoor activity sets at the North American International Toy Fair in New York City from Feb.17 to 20. The eco-friendly line will launch seasonal products this spring, with additional offerings this fall. Read the rest of this entry »

Sesame Workshop, Hopster Partner for Short-Form Episodes

SesameStreet_HopsterHopster partnered with Sesame Workshop to feature Sesame Street content on its platform in North America and the UK. The collection is available now and includes short-form Sesame Street segments called, “Global Grover,” “Count TV,” and “Best Friends.” Hopster is a preschool learning and entertainment app. Read the rest of this entry »

Sesame Street Names Ben Lehmann as Executive Producer

SesameStreetSesame Workshop named Benjamin Lehmann as the new executive producer of Sesame Street, taking the helm from creative director and interim executive producer, Brown Johnson.

Lehmann has served as the show’s supervising producer since 2015. He first joined Sesame Street production as a production assistant in 2001, rising to producer in 2007. He also directed The Magical Wand Chase, a season-launching special that aired on HBO this month. Read the rest of this entry »

Sesame Workshop Names Ed Wells Head of International Media and Education

EDWELLS_SesameSesame Workshop appointed Ed Wells as head of international media and education. In this role, Wells will manage Sesame’s international offices and expansion efforts focused throughout Europe, the GCC, Latin America, and Asia Pacific. He will oversee all production, distribution, themed entertainment, education, and licensing businesses for the Workshop across these regions. Read the rest of this entry »

Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants include Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, including Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

Sesame Street, Google Earth Partner to Put Spotlight on Muppet Girls from Around the World

SesameStreetSesame Street teamed up with Google Earth to spotlight 12 bright, strong, girl Muppets from Sesame Street on the revamped platform, that was unveiled today. Hailing from the U.S. and countries including India, South Africa, Mexico, Germany, Nigeria, and Bangladesh, these inquisitive girl Muppets inspire children everywhere to learn, explore, and dream big. Read the rest of this entry »

Sesame Workshop to Expand Sesame Street and Autism Content this Year

SesameWorkshop_JuliaSesame Workshop announced a new phase of the autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism.

The See Amazing library will add digital videos, books, and e-books, which will be available in English and Spanish. The “Meet Julia” special episode airs on next month on HBO and PBS KIDS in the U.S. and around the world on Cartoonito UK, Australia’s ABC network, and Mexico’s Televisa, with worldwide rollout planned within the year. Read the rest of this entry »

Sesame Workshop Names Sambro International Licensee for European Territories

SesameStreet_SambroSesame Workshop named Sambro International as its licensee to develop a new range of Sesame Street plush toys, bags, and arts and crafts for the UK, Benelux, Iberia, the Nordic countries, and Central and Eastern Europe (CEE).

CPLG, Sesame Workshop’s licensing representative in the territories, helped broker the deal. Sambro will create a variety of branded products to build a strong presence with major retailers working closely with CPLG’s local network of offices.

Sesame Workshop Names Headstart Regional Toy Licensee for Australia and New Zealand

sesamestreetSesame Workshop named Headstart International as its new regional toy licensee for Australia and New Zealand. Headstart will create a range of Sesame Street plush across price points with major retailers.

Haven, Sesame Workshop’s licensing representative in the territories, helped broker the deal, and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.

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