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Sesame Workshop, Uniqlo Partner for Kaws x Sesame Street Collection

SesameWorkshop_Kaws_UniqloSesame Workshop partnered with Uniqlo for Kaws x Sesame Street UT. The collection features a unique take from contemporary artist Kaws on characters from the children’s TV series and will debut June 29.

Sesame Street will celebrate its 50th anniversary next year more offerings and partnerships.

 

Vewd, Kaltura Partner for Sesame Street App

VewdKaltura_SesameStreetSesame Workshop launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the TV series, and includes dedicated sections to Sesame Street characters. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel, and many more.

The new app was built in partnership by Vewd and Kaltura. Kaltura added compatibility with Vewd Snap, the app creation and distribution tool. Vewd Snap features a full HTML5 TV app, complete with a turnkey user experience and light customization options.

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Corus Entertainment’s Nelvana to Partner with Sesame Workshop in Canada

sesame streetCorus Entertainment’s Nelvana is partnering with Sesame Workshop, the non-profit educational organization behind the children’s program, Sesame Street. Nelvana will exclusively broadcast Sesame Street and Sesame Studios’ content in Canada on Corus’ Treehouse, and across the network’s non-linear platforms.

Nelvana will also represent Sesame Street within the Canadian licensed consumer products community. New content will include all-new seasons of Sesame Street, beginning with Season 46 and moving onto Season 47, as well as episodes of Elmo’s World, Abby’s Flying Fairy School, and more than 50 pieces of additional short-form broadcast content from Sesame Studios, the all-new YouTube destination for kids from the makers of Sesame Street, including Scribble Tales, Nursery Rhyme Remixes, and Tater & Tot.

Sesame Workshop Extends Licensing Program with New Toy Line

SesameStreetGreen Toys Inc. will debut its Sesame Street outdoor activity sets at the North American International Toy Fair in New York City from Feb.17 to 20. The eco-friendly line will launch seasonal products this spring, with additional offerings this fall. Read the rest of this entry »

Sesame Workshop, Hopster Partner for Short-Form Episodes

SesameStreet_HopsterHopster partnered with Sesame Workshop to feature Sesame Street content on its platform in North America and the UK. The collection is available now and includes short-form Sesame Street segments called, “Global Grover,” “Count TV,” and “Best Friends.” Hopster is a preschool learning and entertainment app. Read the rest of this entry »

Sesame Street Names Ben Lehmann as Executive Producer

SesameStreetSesame Workshop named Benjamin Lehmann as the new executive producer of Sesame Street, taking the helm from creative director and interim executive producer, Brown Johnson.

Lehmann has served as the show’s supervising producer since 2015. He first joined Sesame Street production as a production assistant in 2001, rising to producer in 2007. He also directed The Magical Wand Chase, a season-launching special that aired on HBO this month. Read the rest of this entry »

Sesame Workshop Names Ed Wells Head of International Media and Education

EDWELLS_SesameSesame Workshop appointed Ed Wells as head of international media and education. In this role, Wells will manage Sesame’s international offices and expansion efforts focused throughout Europe, the GCC, Latin America, and Asia Pacific. He will oversee all production, distribution, themed entertainment, education, and licensing businesses for the Workshop across these regions. Read the rest of this entry »

Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants include Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, including Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

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