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Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants including Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, include Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

Sesame Street, Google Earth Partner to Put Spotlight on Muppet Girls from Around the World

SesameStreetSesame Street teamed up with Google Earth to spotlight 12 bright, strong, girl Muppets from Sesame Street on the revamped platform, that was unveiled today. Hailing from the U.S. and countries including India, South Africa, Mexico, Germany, Nigeria, and Bangladesh, these inquisitive girl Muppets inspire children everywhere to learn, explore, and dream big. Read the rest of this entry »

Sesame Street Characters Now Available on WriteReader Storytelling Platform

SesameStreet_SambroWriteReader added Sesame Street characters to its collaborative literacy platform, which aims to improve kid’s reading and writing skills through storytelling. Kids can incorporate Sesame Street characters as they create their own multimedia books and publish them to WriteReader’s online library. Read the rest of this entry »

Sesame Workshop to Expand Sesame Street and Autism Content this Year

SesameWorkshop_JuliaSesame Workshop announced a new phase of the autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism.

The See Amazing library will add digital videos, books, and e-books, which will be available in English and Spanish. The “Meet Julia” special episode airs on next month on HBO and PBS KIDS in the U.S. and around the world on Cartoonito UK, Australia’s ABC network, and Mexico’s Televisa, with worldwide rollout planned within the year. Read the rest of this entry »

Sesame Street Announces Global Multimedia Kindness Campaign

ElmoThis year, Sesame Workshop will launch Spread Kindness, #ShareTheLaughter, a year-long global multimedia campaign. During the campaign, kids will find kindness-themed episodes on the 47th season of Sesame Street on HBO and PBS KIDS, as well as new and classic videos and songs that will stream on social media channels and celebrate kindness. This August, Elmo will ask fans to spread kindness through laughter with his #ShareTheLaughter tell-a-joke challenge. Read the rest of this entry »

Sesame Workshop Names Sambro International Licensee for European Territories

SesameStreet_SambroSesame Workshop named Sambro International as its licensee to develop a new range of Sesame Street plush toys, bags, and arts and crafts for the UK, Benelux, Iberia, the Nordic countries, and Central and Eastern Europe (CEE).

CPLG, Sesame Workshop’s licensing representative in the territories, helped broker the deal. Sambro will create a variety of branded products to build a strong presence with major retailers working closely with CPLG’s local network of offices.

Sesame Workshop Names Headstart Regional Toy Licensee for Australia and New Zealand

sesamestreetSesame Workshop named Headstart International as its new regional toy licensee for Australia and New Zealand. Headstart will create a range of Sesame Street plush across price points with major retailers.

Haven, Sesame Workshop’s licensing representative in the territories, helped broker the deal, and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.

Feld Entertainment Inc., Sesame Workshop Partner to Develop Sesame Street Live Shows

sesamestreetFeld Entertainment Inc. and Sesame Workshop partnered to develop Sesame Street live shows tours.  Feld Entertainment will produce and tour live Sesame Street productions in the U.S. The first production under the new deal is slated to launch next October.  The current Sesame Street Live! tour will continue through the summer.

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Sesame Street, Baghch-e-Simsim Debut First Afghan Muppet Zari

Muppets

Sesame Workshop unveiled its first Afghan Muppet Zari, a 6-year-old inquisitive girl ready to make her debut in the fifth season of Baghch-e-Simsim, the co-production of Sesame Street in Afghanistan.

Zari will feature in new, locally produced segments that focus on curriculum topics such as girls’ empowerment, national identity, physical health, and social and emotional wellbeing. Season five of Baghch-e-Simsim (Sesame Garden) can be seen on Tolo TV on Thursday and Friday at 4:00 p.m., and Lemar TV on Thursday and Friday at 4:30 p.m.

Zari, which translates as “shimmering,” will feature in three formats: speaking directly to viewers, interacting with kids in person, and interviewing different Afghan professionals.

Segments from other Sesame co-productions, adapted and dubbed into Dari and Pashto, will continue to introduce children to Muppet friends from the series in Egypt, Bangladesh, Mexico, and Russia.

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