Sesame Street seeds and gardening items are now available at Lowe’s through an exclusive relationship between Sesame Workshop and Ferry Morse. The Muppets of Sesame Street can be seen on packets of watermelon, pepper, sunflower, pumpkin, garden beans and tomato seeds, for parents and children to plant together. The product line also features Sesame Street-themed gardening totes complete with an activity booklet, seeds, tools, labeling stakes and stickers, a mini garden kit and a mini greenhouse with recipe card.
As part of Sesame Street’s My World is Green and Growing initiative designed to support children’s innate curiosity about nature, each product includes educational materials that teach children how fruits and vegetables begin with seeds and grow to become food for the table. Additionally, it compliments Sesame Street’s ongoing Healthy Habits for Life initiative, helping children develop healthy lifestyles they can practice forever through fun and simple every day activities. Materials include a booklet with activities for children, planting tips for parents and healthy recipes parents and children can make and enjoy together.
The Grammys, the Oscars, the TOTYs… the brand-new KidScreen Awards. It’s awards season! Last night KidScreen handed out its inaugural 27 prizes, and Sesame Workshop took home a lot of the hardware. Here’s a partial list of winners:
PRESCHOOL CATEGORY
Best Animated Series 2010
Bert & Ernie
Sesame Workshop/Misseri Studio
Best Non-Animated or Mixed Series 2010
Sesame Street
Sesame Workshop
KIDS CATEGORY
Best Animated Series 2010
League of Super Evil
Nerd Corps Entertainment
Best Non-Animated or Mixed Series 2010
FETCH! With Ruff Ruffman
WGBH Educational Foundation
TWEENS/TEENS CATEGORY
Best Animated Series 2010
Total Drama Island
Fresh TV
Best Non-Animated or Mixed Series 2010
Escape From Scorpion Island
The Foundation TV Productions
FAMILY CATEGORY
Best Animated Series 2010
Figaro Pho
Vishus Productions/Australia Broadcasting Corporation/South Australian Film Corporation
Best Non-Animated or Mixed Series 2010
Design Squad
WGBH Children’s Programming
CREATIVE TALENT CATEGORY
Best Writing 2010
Newsround
BBC Children’s
Best Music 2010
The Electric Company
Sesame Workshop
Best Voice Talent 2010
WordGirl
Scholastic Media/Soup2Nuts
Congratulations to everybody! For a complete list of winners, go KidScreen’s website.
Licensing agent CPLG has announced a new deal for the Sesame Street brand—at two year, direct-to-retail deal with Marks & Spencer in the UK.
The new deal will see Big Bird, Elmo, Cookie Monster, and the rest of the gang featured on nightwear, essentials, hosiery, daywear, swimwear, accessories, and homewares, with product set to go on sale at M&S stores across the UK. A toddler boys range will be available in all the 280 outlets that stock apparel, while the nightwear line will initially be stocked in 150 outlets. The full range will also be available on the M&S website and be promoted online as part of the M&S Character Shop.
Sesame Street seeds and gardening items are now available at Lowe’s through an exclusive relationship between Sesame Workshop and Ferry Morse. The Muppets of Sesame Street can be seen on packets of watermelon, pepper, sunflower, pumpkin, garden beans and tomato seeds, for parents and children to plant together. The product line also features Sesame Street-themed gardening totes complete with an activity booklet, seeds, tools, labeling stakes and stickers, a mini garden kit and a mini greenhouse with recipe card.