We at The Licensing Book are in a very good mood today! Why, you ask?
1. Our biggest issue of the year is all done, and will be ready in time for you amazing people to get your hands on it at Licensing Show in Vegas next week!
2. The entire Licensing Book team is going to see Conan O’Brien tonight at Radio City Music Hall.
3. I finally remembered to charge my iPod.
4. A second trailer for the super-amazing Scott Pilgrim v.s. the World has debuted, reconfirming the belief of the TLB staff that this movie is going to be freakin’ awesome! (The film will be in theaters August 13). Watch the new trailer here:
Movie trailer time! Today it’s for Scott Pilgrim Vs. The World, the new superhero-type movie from Universal starring Associate Editor Jennifer Sinclair favorite Michael Cera, who must defeat his new love’s seven exes in order to win her love.
Universal Partnerships & Licensing (UP&L) has announced licensing and promotional opportunities for several films from Universal Pictures.
The action-comedy Scott Pilgrim vs. the World, coming to theaters August 13, already has Ubisoft on board for licensed interactive products, and all other categories are still available.
Blending animation with live action, Hop stars Russell Brand as the Easter Bunny and James Marsden as an out-of-work slacker named Fred who accidentally injures the bunny and must take him in as he recovers. All licensing categories are available for this film, opening in April of next year.
All categories are also available to be licensed for Fast Five, part of the Fast and the Furious series to be released in 2011; the live-action adventure Cowboys & Aliens from Universal and DreamWorks set for July 2011; and The Thing, a suspense thriller about a shape-shifting alien, also releasing in 2011.
Necco Sweethearts has signed several new licensees to its licensing program. Its licensing agency, Brand Central, has secured partnerships with Spangler Candy Company (lollipops), C Life (children’s apparel), CandyRific (tins and candy dispensers), and Richard Leeds International (loungewear). The new licensees will join FAB (stationery and school supplies) and World [...]
The International Licensing Industry Merchandisers’ Association (LIMA) will continue its twice-monthly webinar series on May 23 in a 12:00-1:30 p.m. session called “Licensing in Brazil.” This session will look in depth at what affects Brazil’s licensing business in South America’s largest economy. The session is part of LIMA’s licensing-related webinar [...]
The International Licensing Industry Merchandiser’s Association (LIMA)’s Licensing University contains a lineup of seminars that focus on maximizing a brand during the digital age. The sessions are digital- and interactive-themed sessions that explore how the digital world impacts licensing and are part of more than 35 Licensing University programs held [...]
9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals. The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]
The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]
The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]
Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]
Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]
Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]
Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]
