The Licensing Blog

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The Young Scientists Club Extends The Magic School Bus Line

YoungScientistsClubThe Young Scientists Club will launch new science products for it’s The Magic School Bus line next year. The products will feature packaging inspired by The Magic School Bus Rides Again, the new Netflix series that launches this month.

In the series, Professor Frizzle recently earned her doctorate degree and takes off to travel the world, leaving her sister, Fiona Frizzle, in charge of her class. Ms. Fiona Frizzle and her class will soar into outer space, dive into the ocean, and travel into the human body.

Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

Spin Master, Rube Goldberg Partner for New Line of STEM Sets

SpinMaster LogoSpin Master Corp. and Rube Goldberg Inc. partnered for a STEM (science, technology, engineering, and math) line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target.

Rube Goldberg activity sets let kids can design, build, and create unique inventions at home. The sets teach STEAM (science, technology, engineering, art, and math)-based principles, such as gravity, simple machines, physics, chain reactions, and more. The new line will include eight modular activity sets that can be collected and connected to each other in different ways. With each additional set, the end result gets bigger and more complex. This challenges kids to use essential STEM skills in order to complete the device.

The licensing partnership and retail program were brokered by Rube Goldberg’s exclusive licensing agency, Brand Central LLC.

Discovery Consumer Products Partners With Scottford Hospitality to Launch Discovery Destinations


Discovery Consumer Products is collaborating with Scottford Hospitality on a unique brand, Discovery Destinations, that offers travelers Discovery-inspired vacations that encapsulate the spirit of adventure and the thrill of exploration.

To be launched this fall, Discovery Destinations brings together a collection of resorts worldwide. Each resort will be selected for the unique list of activities guests can enjoy, which embody the four core elements of Discovery Destinations: nature, science, adventure, and animals.

From hiking and nature walks to zip lining, deep sea diving to eco-tours, cultural immersion, and meditation, the innate characteristics of each location are exploited to create a unique experience. Guests will also enjoy four and five diamond-rated accommodations complimentary to their surroundings, outstanding facilities, and exceptional services, ensuring a comfortable stay throughout their trip.

Gryphon House Launches Parent and Teacher Resource

July22 scienceGryphon House Inc. provides parents and teachers with simple ideas to introduce kids to the world of scientific discovery with Science—Not Just for Scientists!. The book helps kids explore topics such as constellations, the water cycle, life on Earth, simple machines, and energy paths with the help of step-by-step instructions and materials that are easy to find.

This book focuses on thematic, inquiry-based science explorations for kids ages 3-6. Each chapter provides an introduction to a theme and activities that can be incorporated into the classroom. In addition, the book also has a helpful resource section at the end that features websites, books, and educational apps for readers to explore.

Big Tent Becomes North American Licensing Agent for TV Network Science

Big Tent Entertainment, the North American licensing agent for the Discovery Kids and TLC brands, announced today it has expanded its relationship with Discovery Communications, Inc., to include the network Science. As the exclusive North American licensing agency of record for the newly rebranded Science, Big Tent Entertainment will build a consumer products program centered on the overarching Science brand, as well as the network’s lineup of ground-breaking programming, such as Punkin Chunkin and How It’s Made.

The Science licensing program will place an emphasis on partnerships which are rooted in both science and pop culture while promoting experimentation and understanding of the mysterious world around us. Big Tent Entertainment will focus on the tween, teen, and adult male demographics in the following initial key licensing categories: electronics, novelty, toys, activity/kits, do-it-yourself, apps, décor, and outdoor.

Currently in more than 68 million homes, Science generated its highest-rated quarter ever earlier this year with more than 33 million viewers. Science is geared toward the thought provocateur—the individual who is unafraid to ask the killer questions of “how” and “why not?” This month Science unveiled an all-new futuristic look and logo called Morph, inspired by the constant transformation of energy and passion for exploring the unknown.

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