Today, Scholastic Media debuts its first children’s storybook apps designed specifically for the iPad. Under the new brand of “Touch & Tilt” line of iPad book apps, this is Scholastic’s first foray into the children’s iPad book app market. 
The three apps in the Touch & Tilt line, available on the iTunes App Store, include I Love You Through And Through, which focuses on “emotional play”; The Magic School Bus: Oceans, which has seven interactive science explorations; and Go, Clifford, Go!, which explores vehicles and motion.
Scholastic Media has announced a new addition to its I SPY franchise with the release of I SPY Universe for the Nintendo DS. I SPY Universe will take gamers on an interplanetary exploration of riddles, puzzles, and brainteasers as they try to save the universe. The game will be available at retail this summer.
Set in a unique I SPY cosmos, players must search for and find objects located on 12 photo-realistic planets to reach and repower the sun. Players unlock new planets and explore the universe by finding more than 400 objects in 36 I SPY riddles and playing six brain-teasing games. The game is being distributed by Cokem International, Ltd.
Scholastic Media has announced that it is bringing its children’s apps from the iPhone and iPod touch to the iPad for the first time. The apps, based on Scholastic brands Clifford The Big Red Dog and I SPY, launched yesterday.
CLIFFORD’S BE BIG With Words is a word game for kids who love Clifford and love to learn. Based on the books and TV series from Scholastic that airs on PBS KIDS, the app encourages early readers to build their skills in spelling, phonics, and vocabulary as they spell words and are rewarded with pictures to show the words’ meanings.
I SPY Spooky Mansion takes players on a hidden object adventure through a scary and mysterious mansion where the only escape is to collect keys by solving I SPY riddles and searching through photorealistic I SPY scenes on the iPad.
Since their launch on the iPhone in fall 2009, both apps have consistently topped App Store lists, with I SPY Spooky Mansion ranking among the Top 10 Paid Kids Games and the Top 20 Paid Puzzle Games categories. CLIFFORD’S BE BIG With Words has been ranked among the Top 10 Paid Educational Games as well as the Top 25 Paid Kids Games since its release.
On the eve of Licensing Show, Scholastic Media (SM) has announced new deals for Clifford the Big Red Dog that will bring the property into everything from apparel and framed prints to musical instruments and even chocolate throughout the rest of this year.
Leading with apparel, Scholastic Media has aligned with Trevco Inc. for a line of Clifford the Big Red Dog T-shirts in infant, toddler, youth, and juvenile sizes. For the home, Starry Story will offer framed and unframed Clifford prints and lithographs. SM then turns its focus on children’s music through its deal with Kidz Toyz, which will release an electronic keyboard with other musical instruments to follow. And finally, Healthy Chocolate, a sugar-free chocolate, will introduce various branded, mostly organic chocolate products.
These agreements augment an active period for the Clifford the Big Red Dog brand, which is currently in the midst of the second year of the Clifford BE BIG campaign. The Clifford BE BIG campaign is a fully integrated cause marketing program that invites everyone to take action and raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend, and Help Others) can make the world a better place.
