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IMC To Represent Roman Meal

Thursday, March 11th, 2010

IMC Licensing has baked up a new partnership. The company announced today that it has entered into a representation agreement with Roman Meal, a producer of whole grain products including breads, buns and cereals in the United States, to develop a portfolio of new brand-building licensed food products for the company.

Roman Meal has long been known as “The Original Whole Grain Bread,” as it was one of the first whole grain bread brands available nationally. Roman Meal bread is baked locally and distributed by partner bakeries across most of the U.S.

IMC Licensing plans to extend the Roman Meal brand across a wide range of new categories including whole grain bagels, muffins, pizza crusts; baking mixes; whole grain salty snacks and crackers; breakfast cereals, pastas, and frozen breakfast foods featuring whole grain goodness.

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