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Jakks Pacific Debuts Disney’s Beauty and the Beast Toys and Role-Play Line

EnchantedRoseJewelryBoxJakks Pacific debuted its line of toys inspired by the upcoming live-action film Disney’s Beauty and the Beast. The collection includes Enchanted Rose Jewelry Box, Enchanted Objects Tea Set, Belle’s Ball Gown, Belle’s Dress Up Accessory Set, Ballroom Belle, and Baby Belle.

For more information or to speak with a Jakks Pacific spokesperson, contact Rachel Griffin (RGriffin@jakks.net) or Kopper Overton (KopperO@jakks.net).

Jakks Pacific Renews Licensing Agreement with Disney Consumer Products in China

jakksJakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.

 

The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

Entertainment One Set to Launch PJ Masks Merchandise in France

PJ MasksEntertainment One (eOne) announced its plans for the launch of PJ Masks merchandise in France. The licensor appointed France TV Distribution to manage the consumer products program for PJ Masks in the region. eOne and FTD collaborated on the merchandise launch in France which will debut at mass market and toy specialists this January, as well as additional categories including footwear that will rollout next fall.

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Entertainment One Signs Just Play as Global Master Toy Partner for PJ Masks

Entertainment One (eOne) appointed Just Play as the global master toy partner for its preschool CGI-animated TV series PJ Masks.

PJ Masks toys from Just Play will launch at retail this fall in the U.S. and will roll out to international territories next year. The toys will include action figures, play sets, vehicles, plush, dress-up, and role-play.

Jazwares Appointed Master Toy Partner for Dinosaur Train

Jim Henson Company

The Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. The Dinosaur Train toy line from Jazwares will offer a fresh array of figures, play sets, plush, and role-play products. The new Dinosaur Train toy line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout thereafter. 

Little Charmers’ Licensing Program Continues to Grow Across Toy Categories

The newly signed partners include Stoneridge Cycle Ltd. for bicycles, scooters, skateboards, inline skates, and protective gear in Canada; Pamson Pacific Enterprises for outdoor seasonal toys; Primary Colors Corporation for cookies and fruit snacks; and MediBadge Inc. for stickers and sticker sets within the medical and financial institution channels.

These partners join a merchandising program led by master toy partner Spin Master, which recently released a collection aimed at kids ages 2 to 5, and includes mini figurines, plush, dolls, and role play.

COMMENTARY: Licensed Role Play Toys Engage Kids in Superhero Action

It’s no secret that kids are extremely influenced by the characters they see in movies and on TV. Superheroes are particularly influential, with their mankind-saving tendencies and super-human abilities. The best thing about superheroes is that they appeal to kids and adults alike, since many of the iconic superheroes we know and love have been around for decades. Fisher-Price’s DC Super Friends line is geared toward kids as young as 3 years old, and Lego will introduce DC characters into its Duplo line for the first time this year. While play sets and building blocks are popular play patterns for kids and adding their favorite superheroes to the mix is a great way to get kids excited, the toys that make kids feel like they are becoming their favorite superhero are some of the most engaging toys on the market.

Everyone’s favorite friendly neighborhood Spider-Man is now back on the block with new enemies. The Amazing Spider-Man 2 opened in theaters Friday, May 2, and now kids can take home all of the web-slinging action, thanks to Hasbro’s intense line of role-play and action figure toys. Read the rest of this entry »

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