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Roblox Expands Management Team with Industry Veterans

roblox_LogoRoblox added three Silicon Valley veterans to its senior staff to help lead the company. The new team will be tasked with scaling the staff and product that supports the platform, and includes Jennifer Hedding as chief people officer, Daniel Williams as VP of corporate and production engineering, and Matt Kaufman as VP of product for platform at Roblox. Each brings more than 20 years of experience working for bot early stage start-ups as and established tech brands. Read the rest of this entry »

Jazwares Debuts Roblox Celebrity Collection

Jazwares_RobloxCelebJazwares launched the Roblox Celebrity Collection of action figure toys, available exclusively online and in stores at Walmart. This new collection is inspired by Roblox developers and is designed to integrate with the full line of Roblox action figures for kids.

The Roblox Celebrity Collection includes game packs and playsets from top games on the platform, including “Top Roblox Runway Model” and “Neverland Lagoon.” Each toy includes a code for a unique virtual item that can be added to a player’s wardrobe on Roblox. Read the rest of this entry »

Roblox, Egmont to Launch Collection of Books Based on Roblox Gaming Platform

roblox_LogoEgmont Publishing and Roblox Corporation will launch a collection of books based on the Roblox games, characters, worlds, and avatars. The first books will be released mid-next year.

Egmont distributes part of its profits to charitable activities through the Egmont Foundation. This partnership will bring proceeds from the Roblox publishing to initiatives that generate positive change for kids and adolescents at risk.

Roblox, Jazwares Partner for New Toy Line

roblox_LogoRoblox announced the closing of a $92 million investment, which will be put toward enhancing the platform’s infrastructure and recruiting talent. The new funding follows the company’s rebranding and an online to offline expansion with a first-ever user-generated toy line from Jazwares.

The Roblox and Jazwares toy line will feature popular user-generated characters. The line is available at Toys “R” Us, additional retailers, and online at www.roblox.com and www.jazwares.com. The deal marks the beginning of an offline strategy that will bring Roblox to retail.

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