The Licensing Blog

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Dan Tana’s Appoints Prominent Brand + Talent as Global Brand Marketing and Licensing Agent

DanTanas_ProminentDan Tana’s named PROMINENT Brand + Talent (PROMINENT) as its exclusive global licensing agent. The 53-year-old West Hollywood, Calif. Italian restaurant has welcomed generations of Hollywood’s stars including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson, and more.

PROMINENT will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits, and more.  A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published. Read the rest of this entry »

Super 4, Foster’s Hollywood Restaurants Partner for Children’s Menu Toys

Super4_FosterHollywoodRestaurant chain Foster’s Hollywood launched a food promotion that incorporates the PLAYBILL-inspired animated TV series Super 4 into its children’s menus in Spain.

With the purchase of a children’s menu item, kids will receive a personalized cup with the series characters and one of four Super 4 products including a stationery set, a giant pencil, a diary, or a pencil case. This promotion will be in effect until the end of stock in more than 180 of the restaurant chains across Spain. Read the rest of this entry »

Brand Central Launches Restaurant Brands Division; Baja Fresh First Client

Fresh Enterprises LLC, one of the leading franchisors of Mexican casual restaurants in the U.S., has tapped Brand Central LLC, a LA-based consumer products company, as its licensing agency. In addition to top property Baja Fresh, Brand Central will also represent Fresh Enterprises’ family of brands, including the authentic Mexican restaurant chain La Salsa. Baja Fresh is the first client in Brand Central’s new restaurant division.

Brand Central will be responsible for extending the authenticity of the Baja Fresh restaurant, which doesn’t use freezers, microwaves, or can openers, into new product categories through licensing partnerships ranging from fresh refrigerated food offerings to salsas and condiments.

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