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Mattel Kicks Off Thomas & Friends Global Brand Campaign

ThomasAndFriendsThomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.

The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »

Komixx Secures Worldwide Development Deal for Stanley The Can-Do Hamster

Komixx_StanleyUK and LA based independent film and TV producer Komixx Entertainment Ltd. secured a development deal with BBC Worldwide for Stanley the Can-Do Hamster. The animated TV series is based on the Stanley picture books by children’s author and illustrator William Bee.

BBC Worldwide will be the executive producers on the animated series and have exclusive rights to all other IP business rights globally, including transmitting the series on their worldwide Cbeebies channels. This marks the first time Komixx Entertainment Ltd. and BBC Worldwide developed a project together. Read the rest of this entry »

Sprout to Add New Series to its Preschool Lineup

Sprout Sprout will expand its growing original programming lineup with the addition of Remy and Boo. The series will premiere on Sprout next year.

Set in the near future, Remy and Boo is a CGI- animated series that tells the story of the friendship between five-year-old Remy and her newfound robot friend Boo, who is programmed to learn and feel real emotions. The show follows their journey of love, friendship, and what it truly means to be human.

Sprout also announced second seasons of two of its originals. Floogals will go into production with Nevision for a season 2 launch next year. The network will also move forward with Nina’s World with a season 2 greenlight for 26 new episodes. Read the rest of this entry »

Sesame Street Announces Global Multimedia Kindness Campaign

ElmoThis year, Sesame Workshop will launch Spread Kindness, #ShareTheLaughter, a year-long global multimedia campaign. During the campaign, kids will find kindness-themed episodes on the 47th season of Sesame Street on HBO and PBS KIDS, as well as new and classic videos and songs that will stream on social media channels and celebrate kindness. This August, Elmo will ask fans to spread kindness through laughter with his #ShareTheLaughter tell-a-joke challenge. Read the rest of this entry »

Dot To Dot to Produce School of Roars Preschool Series

SchoolOfroarsDot To Dot Productions will produce the new 2-D-animated preschool series School of RoarsCBeebies acquired the series in the UK, and Sprout acquired the series in the U.S. ZDF Enterprises will handle worldwide distribution, and Creative Europe will handle further investment in the production.

School of Roars follows five mini monsters through their school day as they learn “monstery lessons” in math, music, cooking, and life. The show will be supported by interactive elements including game apps, story apps, and a website.

School of Roars will be animated at Dot To Dot’s in-house studio and is expected to air this year. Other shows that will be completed at the studio include CBeebies’ mixed media project, Footy Pups, which was also created by Dot To Dot.

Hopster Launches Preschool Channel on Roku Devices

HopsterThe global, ad-free, preschool entertainment platform Hopster is now available to Roku users in the U.S., Canada, the UK, and Ireland, as well as in France with a localized French language app.

The Hopster channel for Roku devices is designed to be easy-to-use for kids, and provides preschool entertainment without ads or inappropriate content. Hopster features series such as, Peppa Pig, Super Why!, Teletubbies, Reading Rainbow, and Monster Math Squad. Content will vary by country, but all content available on Hopster is carefully selected to support the Hopster Discovery Learning Map, which is a curriculum for preschool learning. Read the rest of this entry »

Peppa Pig Gains Momentum in Mexico

Print

Entertainment One (eOne) has announced the strong broadcast and retail success of Peppa Pig in Mexico, demonstrating a stronghold for the preschool property in the territory.

Launched on Mexico’s Channel 5 in November 2013, the show has become a favorite with preschool audiences, reaching a rating of 2.4 points. Peppa Pig consistently achieves strong audience figures and is now one of the top three rated shows in the country.

The Peppa Pig licensing program has also seen positive results since its launch last year. Managed by Televisa Consumer Products, the consumer products program now boasts 50 licensees across 16 categories and strong retail sales.

In October Peppa Pig won the Best Preschool Brand of 2015 Award in the prestigious ProMarca Awards.

Three New Sesame Street Comic Books To Release this Fall

Sesame

Ape Entertainment in partnership with Sesame Workshop will release of three new comic books Another Sunny Day, Blast from the Past, and Many Friendly Neighbors, featuring the cast of Sesame Street. Each issue is a short story that emphasizes educational and entertaining content for preschoolers.

The books and their eBook versions will launch this fall. H is for Hero, first released in 2013 will also be available online. Each issue includes a set of instructions on how to best read the comics with kids.

CPL is the new Licensing Agent for Dinosaur Train in Latin America

Dino

The Jim Henson Co. is expanding its partnership with Compañia Panamericana de Licencias (CPL) for Dinosaur Train’s licensing program in Latin America.  CPL currently represents CGI-animated preschool series Doozers for the company.

Dinosaur Train, a series about dinosaurs and trains, has helped instill scientific thinking and curiosity amongst preschoolers.

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