The Licensing Blog

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Pocket.watch Adds New Licensees

Pocket.watch_RyansToysReviewPocket.watch contracted five new licensing agreements that extend the reach of their YouTube creator partners, including Ryan ToysReview, EvanTubeHD, JillianTubeHD, and HobbyKidsTV. Licensees will launch new categories of consumer products that will be available at retail outlets online and offline beginning this year.

Pocket.watch partnered with Franco Manufacturing for home textiles; KidDesign for youth electronics; ORB for drawing toys, compounds, stickers, activity kits, and more; Brainstorm Products for RyanToysReview kites, fliders, and parachutes; Buffalo Games for games and puzzles; Taste for RyanToysReview bath products and JillianTubeHD cosmetics and beauty products. Read the rest of this entry »

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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Pocket.watch, Butch Hartman Partner for New Animated TV Series

Pocket.watch_ButchHartmanPocket.watch media brand partnered with Butch Hartman—creator of the TV series Fairly OddParentsDanny Phantom, T.U.F.F. Puppy, and Bunsen Is a Beast—to create and produce three new animated series. The series are currently in development and include a series based on Hartman’s own creation, an original idea from pocket.watch’s development slate, and an idea from pocket.watch’s first creator partner HobbyKidsTV YouTube channels.

HobbyKids Adventures is the first series fast-tracked by pocket.watch, and will feature the animated exploits of three brothers from the YouTube channel HobbyKidsTV. Transformed into cartoon adventurers, HobbyPig, HobbyFrog, and HobbyBear can travel anywhere in their time-bending Giant Egg. Read the rest of this entry »

Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

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