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Playmates Toys Launches Mysticons Toy Line

Mysticons_Playmates_blogPlaymates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role play items, and is available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. Read the rest of this entry »

Nelvana Launches Mysticons Gaming App, Playmates Toys to Launch Toy Line with Game Codes

Mysticons_SecretsofGeminaCorus Entertainment’s Nelvana launched a role-play, gaming app based on its original action series Mysticons. Secrets of Gemina is now available to download for free through the App Store and Google Play on iPhone, iPad, and Android devices.

The app allows players to guide the Mysticons–Arkayna, Em, Zarya and Piper–through a fantasy world as the foursome take on a quest to defeat evil and protect the realm. The app features a parallel storyline to the events in season one, as well as opportunities to explore familiar locales and win battles to collect in-game powerups, equipment upgrades, and action skills. Read the rest of this entry »

Cartoon Network Unveils Ben 10 Partners in EMEA Territories

Ben10Following the TV series debut of Ben 10 across EMEA last year, Cartoon Network adds first licensing partners for the region.

Master global toy partner Playmates leads the EMEA merchandise program, and Giochi Preziosi Group will be the pan-European marketing and distribution partner and Flair will distribute the range in the UK. The toy range features figurines, role-play items, and play sets. Read the rest of this entry »

Playmates Toys Launches New Limited Exclusive Ben 10 Toy Line at Toys “R” Us

PlaymatesToys_Ben10The Ben 10 toy line from Playmates Toys is now available as a limited exclusive at Toys “R” Us stores nationwide and online at toysrus.com.  The full collection will be available at all other major retailers in August.

The line is inspired by Cartoon Network’s Ben 10 animated series, which premiered in the U.S. in April. The collection of toys includes action figures, vehicles, play sets, and role play items. Read the rest of this entry »

Playmates Toys Unveil TMNT line of WWE Ninja Superstars

Playmates Toys Ninja SuperstarsNickelodeon’s Teenage Mutant Ninja Turtles and WWE teamed up for the line of Ninja Superstars.  The co-branded action figures that feature the Teenage Mutant Ninja Turtles as iconic WWE Superstars were revealed during New York Comic Con.

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Playmates Toys Take WWE Superstars to the Streets with New Racing Toys

playmateswwe_nitro-machines_theundertrakerPlaymates Toys partnered with WWE to launch WWE Nitro Sprints and Nitro Machines, a new line of racing toys. The collection features WWE Supertars and is now available exclusively at Toys“R”Us stores nationwide.

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Playmates Toys Launches TMNT: Out of Shadows Toy Line

TMNT

Playmates Toys will introduce a new collection of products inspired by Paramount Pictures and Nickelodeon MoviesTeenage Mutant Ninja Turtles: Out of the Shadows, set to release in theaters on June 3.

The collection includes action figures, vehicles, play sets, role-play gear, and additions to existing T-Machines, T-Sprints, and mini-figure collections.

The action figures line is highly detailed, fully poseable, and sculpted to match the appearance of the Turtles, allies, and villains in the film; and includes basic figures, 6-inch battle sounds figures, and 11-inch figures.

The vehicles line includes cycles that feature ninja-flip action, the Street Speeder with an exclusive Leonardo figure, the Ragin’ Racer with an exclusive Raphael figure, and the Turtle Tactical Truck full of fighting gear.

Play sets include the City Sewer Lair Playset and the Technodrome Playset, and Role Play Gear includes the The Conceal & Reveal Weapons, The Extreme Battle Shell, and Leonardo’s Electronic Battle Sword.

Zag Partners with Family Entertainment Heavyweights on New Hybrid TV Series

Zag, 1492 Pictures and Method Animation partner with Playmates Toys to create 52 episodes of high-quality, CGI-live action hybrid entertainment.

The currently untitled hybrid series has garnered the commissioning support of French TV network France Télévisions. The series is set to release in the spring of 2018, with a comprehensive toy licensing program release in the fall of 2018.

Playmates Toys Named Global Toy Partner for Ben 10

Ben10Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017.

Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more set to launch at retailers in the fall of 2017.

The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10 year old who can transform into 10 different alien heroes.

COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both young and old, spanning generations and providing licensees with multiple new opportunities. Today, some modernized takes on old favorites live along side their predecessors.

PlaymatesToys.BasicMutagenOozeTeenage Mutant Ninja Turtles (TMNT), for example, launched in the 1980s. A huge, revolutionary boys’ property, the brand was given a reboot last year when a new TMNT animated series launched in September on Nickelodeon. The brand has seen massive success in the toy industry, with partners including Playmates Toys with a full line of figures and play setsbubbles and water toys from Little Kids, and awesome electronics from Sakar International, including adorable TMNT earbuds. In addition to producing toys based on the new animated series, Playmates Toys also offers a classic collection including all four turtles, which reflects the look of the characters in the original series.

PacMan.BandaiPac-Man debuted in 1980, and has since become the highest-grossing video game in history. Namco Bandai Games Inc. continues to sign new licensees for the classic brand, including UK apparel specialist Poetic Gem with a line of nightwear and USAopoly with Yahtzee: Pac-Man Collector’s Edition and a 550-piece Pac-Man Collector’s Puzzle featuring an iconic maze from the game. In addition to the classic Pac-Man brand, the iconic figure will launch to a new generation of kids this fall, with the September 7 premiere of Pac-Man and the Ghostly Adventures, a stereoscopic, 3-D animated series airing on Disney XD41 Entertainment is the worldwide master agent for the new series, with nearly 50 licensees signed on for a full range of kid-targeted products, including master toy partner Bandai America with action figures, play sets, and plushK’nex Brands with building systems; and Pressman Toy Corp. with checkers, tic-tac-toe, bingo, dominos, and cardboard puzzles in boxes and tins.

SMurfette.MegaBloksThe Smurfs made their first appearance in North America in 1981, with a Saturday morning cartoon series, The Smurfs.  Still relevant today, many licensees continue to churn out products featuring the classic look of the iconic characters. USAopoly has Monopoly: The Smurfs Collector’s Edition, while Jakks Pacific has 1-inch figures and play sets based on the classic characters. In 2011, the Smurfs experienced a makeover with the release of The Smurfs, a 3-D, CGI-animated live-action hybrid film produced by Sony Pictures Animation. The sequel, The Smurfs 2, will debut in July. Jakks Pacific will celebrate the film’s release with collectible figures, plush, fashion dolls, and play sets featuring the latest versions of Papa Smurf, Smurfette, and others. Mega Bloks has construction sets featuring the Smurfs, and Tech 4 Kids has The Smurfs Mash’Ems.

In all of these cases, the new versions of the classic brands feature similar-looking characters of the same names and a modernized logo. By placing the updated versions alongside the originals, licensors are practically doubling their licensing opportunities. TMNT, Pac-Man, and the Smurfs now appeal not only to kids, but to their parents as well, who are more likely to recognize the brands, leading them to purchase the licensed toys for their children. With new, original properties consistently popping up in the toy and licensing industries, sometimes it’s nice to be able to share nostalgic experiences with the next generation.

For more commentary from Marissa, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Licensing Book as a whole. We hope that you will share your comments and feedback below. Until next time!

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