The Licensing Blog

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eOne Adds Licensees for PJ Masks

PJMasks_ZakDesignsEntertainment One (eOne) and Nelvana Enterprises added new Canadian partners across a variety of categories for the PJ Masks brand.

New partners will join the already-existing master partners: Just Play for toys, Wonderforge for games, J Corp Inc. for apparel, Jellifish Kids for sleepwear, and Heys International for accessories. Read the rest of this entry »

eOne Expands Consumer Products Program for PJ Masks

eOne_PJMasks_JakksEntertainment One (eOne) expands its consumer products program for PJ Masks, including new ride-ons, bicycles, safety helmets, and more debuting this fall and into early 2018.

PJ Masks gear hitting retail nationwide includes the Catboy Cat-Car and Gekko Mobile ride-ons from Jakks Pacific. These custom sculpted, kid-powered vehicles come with flashing lights, sound effects, and play the PJ Masks theme song. Jakks will also offer the Happy Hauler, a wagon that transforms into a ride-on with at the press of a button, and the PJ Masks Playland. Read the rest of this entry »

eOne Announces FTA Broadcaster, First Partners for PJ Masks in Mexico

PJMasksEntertainment One (eOne) secured free to air broadcaster (FTA) Televisa for PJ Masks, which will begin airing the first season of the preschool series in Mexico next month. Televisa will broadcast the show in addition to co-production partner Disney Junior, where the show airs daily across the Latin America region.

Bandai México is the distributor for Just Play’s master global toy line in Mexico. The initial toy range launched exclusively in the market via Liverpool stores in August, where local media and bloggers were present to celebrate the launch.

Read the rest of this entry »

eOne Expands Peppa Pig and PJ Masks Properties in the Nordic Region

PeppaPigEntertainment One (eOne) will expand its Peppa Pig and PJ Masks brands on-air and at retail across Nordic territories. Plus Licens represents the consumer products programs for both of the preschool brands, and will introduce new categories across the region this year.

Peppa Pig airs across four terrestrial state broadcasters in Norway (NRK), Denmark (DR), Finland (YLE), and Sweden (SVT). A publishing program is established in Finland, Norway, Otava, and Gyldendal, where Peppa Pig story books and novelty formats are available. In Finland, more than 45,000 copies of Peppa Pig books have been sold in three years, and the first published titles will rollout in Denmark and Forlaget Alvilda later this year. Additional categories to launch in the Nordic region beginning this September include, Clementoni, Amo, and Barbo Toys for puzzles and games; HAMA for plastic bead sets; and Bjørna for nightlights. Read the rest of this entry »

eOne Cracks Down on Counterfeit Merchandise and Unlicensed Events for Peppa Pig and PJ Masks

eOneEntertainment One Licensing (eOne) today outlined the stance it will take to reduce the global sale of counterfeit merchandise and unlicensed events for Peppa Pig and PJ Masks.

Beginning this year, eOne seized more than 250,000 counterfeit products globally via port seizures and market raids, and removed more than 50,000 infringing listings on more than 40 leading e-commerce platforms including Alibaba, Mercado Libre, and Amazon. eOne also enforced against social media platforms, removing more than 1,000 infringements across iTunes, GooglePlay, and YouTube. Additioanlly, several infringing stage shows and unlicensed events have been cancelled via legal action across the Latin American region. Read the rest of this entry »

eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

eOne Extends PJ Masks Licensees with New Partners for Publishing, Paper Goods

40-17179-00-00eOne expanded partners for its preschool series PJ Masks, which airs daily on Disney Junior. Partners will launch a range of publishing products and paper goods that will be available at major national retailers in the U.S. and Canada this fall. The latest partners will expand on the collection from master publishing partner Simon & Schuster Children’s Publishing.

Partners to launch products in the U.S. include Colorforms for reusable sticker sets and CSS for seasonal stationery exchange. Additionally, Parragon will feature a publishing collection and Redan will offer magazines in the U.S. and Canada.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

eOne Names Nelvana Exclusive Licensing Agent for PJ Masks, Adds Licensing Partners in Canada

PJMasks_BeddingEntertainment One (eOne) tapped Nelvana Enterprises, the sales, brand management and consumer products division of Corus Entertainment, as exclusive licensing and branding agent in Canada for its preschool series PJ Masks. The multi-year deal encompasses a cross-category licensing initiative that will feature a wide-ranging, mass-market consumer products program based on the TV series, which airs daily on Disney Junior and La Chaine Disney in Canada. Nelvana also is exclusive licensing agent in Canada for eOne’s preschool series, Peppa Pig. Read the rest of this entry »

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