Entertainment One (eOne) outlined plans to strengthen its brands in Latin America with a new appointment to manage its portfolio for TV properties including, Peppa Pig, Ben & Holly’s Little Kingdom, and PJ Masks.
Bruna Sawada joins the company in the newly created role of regional territory manager – Brazil and will report directly to London-based Murilo Hinojosa. Hinojosa leads consumer products for the entire Latin American region. Read the rest of this entry »
Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »
Entertainment One (eOne) appointed new partners for PJ Masks products across a range of toy and seasonal categories. The new items will begin to rollout at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. Read the rest of this entry »
Entertainment One (eOne) signed Raj Yoyo as a new free to air broadcast partner in Italy for PJ Masks. It will debut this month with episodes that will air four times a day.
eOne also appointed ETS Italy to manage the brand’s consumer products program in the region. Giochi Preziosi will distribute Just Play’s master toy line which will include action figures, play sets, vehicles, plush, dress-up, and role-play items that will be available next year. Italian publisher La Coccinella will publish a line of book formats in the spring, and Gedis has signed for sticker albums. The apparel, games, back-to-school, and stationery categories are in negotiation.
Entertainment One (eOne) announced its plans for the launch of PJ Masks merchandise in France. The licensor appointed France TV Distribution to manage the consumer products program for PJ Masks in the region. eOne and FTD collaborated on the merchandise launch in France which will debut at mass market and toy specialists this January, as well as additional categories including footwear that will rollout next fall.
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Entertainment One (eOne) expands its consumer products offerings for its newest series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. Happy Threads joins master toy licensee Just Play and master publishing partner Simon & Schuster Children’s Publishing as the apparel partner. The new products will debut beginning this fall.
Other soft lines licensees for PJ Masks include backpacks, bags, and more from Accessory Innovations, a sleepwear line from AME, and costumes and holiday-themed accessories from Disguise.
eOne also secured new partners for toys, arts and crafts, party goods, and more including Amscan, Crayola, Cra-Z-Art, Jakks Pacific, Phoenix International, and Skyhigh International.
Entertainment One (eOne) appointed Just Play as the global master toy partner for its preschool CGI-animated TV series PJ Masks.
PJ Masks toys from Just Play will launch at retail this fall in the U.S. and will roll out to international territories next year. The toys will include action figures, play sets, vehicles, plush, dress-up, and role-play.