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eOne Expands PJ Masks Consumer Products Line with New Soft Lines Licensees

PJMasks_SoftLinesEntertainment One (eOne) continues to expand its consumer products offerings for PJ Masks with a range of soft lines categories, including domestics, home furnishings, wall coverings, bolt fabric, and more. The new merchandise will be available at national mass-market retailers beginning this spring, with more to be available in the fall.

New licensees in the U.S. include Baby Boom for toddler bedding; Delta for Upholstered furniture and storage organization; FAB for piggy banks, mugs; Franco for juvenile bedding; Idea Nuova for slumber sets, furniture, storage, novelty lighting, wall décor; Springs Creative for fabric by the yard; York Wallcoverings for wall decals; Zak for drinkware and feeding; and Nuk for toddler sippy cups.

eOne Extends PJ Masks Licensees with New Partners for Publishing, Paper Goods

40-17179-00-00eOne expanded partners for its preschool series PJ Masks, which airs daily on Disney Junior. Partners will launch a range of publishing products and paper goods that will be available at major national retailers in the U.S. and Canada this fall. The latest partners will expand on the collection from master publishing partner Simon & Schuster Children’s Publishing.

Partners to launch products in the U.S. include Colorforms for reusable sticker sets and CSS for seasonal stationery exchange. Additionally, Parragon will feature a publishing collection and Redan will offer magazines in the U.S. and Canada.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

eOne Names Nelvana Exclusive Licensing Agent for PJ Masks, Adds Licensing Partners in Canada

PJMasks_BeddingEntertainment One (eOne) tapped Nelvana Enterprises, the sales, brand management and consumer products division of Corus Entertainment, as exclusive licensing and branding agent in Canada for its preschool series PJ Masks. The multi-year deal encompasses a cross-category licensing initiative that will feature a wide-ranging, mass-market consumer products program based on the TV series, which airs daily on Disney Junior and La Chaine Disney in Canada. Nelvana also is exclusive licensing agent in Canada for eOne’s preschool series, Peppa Pig. Read the rest of this entry »

eOne Adds Global Partners to PJ Masks Licensing Program

PJMasksEntertainment One (eOne)’s preschool property PJ Masks expands its global footprint with merchandise launches throughout the Asia Pacific and Latin America regions, as well as new licensees in the UK and Australia.

Lead by master toy partner Just Play, the new merchandise will launch in the Asia Pacific region this June. Medialinkis will represent the property in Mainland China, Hong Kong, Taiwan, and South East Asia. Dianos will manage consumer products in Korea, and Bradford Licensing will be responsible for licensing the property in India.  Read the rest of this entry »

eOne, Round Room Presents Partner for PJ Masks Live Stage Show

eOne_PJMasksLiveShowEntertainment One (eOne) and Round Room Presents partnered to bring the first PJ Masks live stage show to the U.S. and Canada. Based on eOne’s animated series that airs daily on Disney Junior, Time to Be a Hero!, features music, aerobatics, and more. Read the rest of this entry »

eOne Debuts New Toy Ranges for its Properties at Abrin Toy Fair

PJ Masks 4x3FEB15 no logoEntertainment One (eOne) outlined plans to strengthen its brands in Latin America with a new appointment to manage its portfolio for TV properties including, Peppa Pig, Ben & Holly’s Little Kingdom, and PJ Masks.

Bruna Sawada joins the company in the newly created role of regional territory manager – Brazil and will report directly to London-based Murilo Hinojosa. Hinojosa leads consumer products for the entire Latin American region. Read the rest of this entry »

eOne Partners with Youth Sport Trust for PJ Masks

eOnePowerof3Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.

eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »

eOne Signs New Partners for PJ Masks in the U.S. and Canada

PJMasksEntertainment One (eOne) appointed new partners for PJ Masks products across a range of toy and seasonal categories. The new items will begin to rollout  at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. Read the rest of this entry »

eOne Announces New Broadcast Partner and Merchandise Launch for PJ Masks in Italy

eone_pjmasksEntertainment One (eOne) signed Raj Yoyo as a new free to air broadcast partner in Italy for PJ Masks. It will debut this month with episodes that will air four times a day.
eOne also appointed ETS Italy to manage the brand’s consumer products program in the region. Giochi Preziosi will distribute Just Play’s master toy line which will include action figures, play sets, vehicles, plush, dress-up, and role-play items that will be available next year. Italian publisher La Coccinella will publish a line of book formats in the spring, and Gedis has signed for sticker albums. The apparel, games, back-to-school, and stationery categories are in negotiation.

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