May 3, 2010 0
This weekend, it was announced that male fairies, called “Sparrow Men,” have been added to Disney’s magical fairy world, Pixie Hollow.
The first male character in Pixie Hollow is named Slate.
Slate is a new avatar on the Pixie Hollow online community, giving visitors the chance, for the first time, to create a male instead of a female character.
May 22, 2012
Necco Sweethearts Finds Love with New LicenseesNecco Sweethearts has signed several new licensees to its licensing program. Its licensing agency, Brand Central, has secured partnerships with Spangler Candy Company (lollipops), C Life (children’s apparel), CandyRific (tins and candy dispensers), and Richard Leeds International (loungewear). The new licensees will join FAB (stationery and school supplies) and World [...]
May 22, 2012
LIMA Webinar to Spotlight Licensing in BrazilThe International Licensing Industry Merchandisers’ Association (LIMA) will continue its twice-monthly webinar series on May 23 in a 12:00-1:30 p.m. session called “Licensing in Brazil.” This session will look in depth at what affects Brazil’s licensing business in South America’s largest economy. The session is part of LIMA’s licensing-related webinar [...]
May 21, 2012
Licensing University Explores Brands in a Digital AgeThe International Licensing Industry Merchandiser’s Association (LIMA)’s Licensing University contains a lineup of seminars that focus on maximizing a brand during the digital age. The sessions are digital- and interactive-themed sessions that explore how the digital world impacts licensing and are part of more than 35 Licensing University programs held [...]
May 15, 2012
CafePress.com Becomes Almost Naked Animals Official E-commerce Partner9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals. The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]
May 9, 2012
Activision and Fox Consumer Products to Debut Family Guy Video GameThe Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]
May 9, 2012
The Joester Loria Group Brokers Mountain Dew Cap DealThe Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]
May 8, 2012
Target Secures Marvel’s The Avengers MerchandiseTarget Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]
May 8, 2012
Aéropostale To Release Battleship and G.I. Joe ApparelHasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]
May 7, 2012
Sandow Media Acquires Fred Segal RightsSandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]
May 4, 2012
Twentieth Century Fox Consumer Products Appoints New ExecutivesTwentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]
Grid Focus by Derek Punsalan 5thirtyone.com.
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