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eOne Debuts New Toy Ranges for its Properties at Abrin Toy Fair

PJ Masks 4x3FEB15 no logoEntertainment One (eOne) outlined plans to strengthen its brands in Latin America with a new appointment to manage its portfolio for TV properties including, Peppa Pig, Ben & Holly’s Little Kingdom, and PJ Masks.

Bruna Sawada joins the company in the newly created role of regional territory manager – Brazil and will report directly to London-based Murilo Hinojosa. Hinojosa leads consumer products for the entire Latin American region. Read the rest of this entry »

eOne Extends Peppa Pig Licensing Program Across North America

eOne_PeppaEntertainment One (eOne) expanded the consumer products program for the global preschool series Peppa Pig, which airs on Nick Jr. in the U.S. and Treehouse TV in Canada. TCG will renew its contract for Peppa Pig games, and Ty Inc. will renew its contract for plush Beanie Babies. Jazwares continues its role as the master toy licensee for the property in the U.S and Canada. Read the rest of this entry »

eOne’s Peppa Pig Named Best New Property at Asia Licensing Awards

PeppaPig

Entertainment One (eOne)’s Peppa Pig  was named Best New Property at the Asia Licensing Awards, which took place recently at Hong Kong Convention and Exhibition Center this month.

This year, eOne strengthened the presence of Peppa Pig in Asia. Broadcast and merchandise launched in South Korea last October and merchandise became widely available across South East Asia, including Singapore, Thailand, the Philippines, Hong Kong, and Taiwan. Peppa Pig also became one of the most popular programs for preschoolers in mainland China. Last November, the brand collaborated with JUCCE to become a brand ambassador for its Food Heroes healthy eating food education program for young children. Read the rest of this entry »

Hopster Launches Preschool Channel on Roku Devices

HopsterThe global, ad-free, preschool entertainment platform Hopster is now available to Roku users in the U.S., Canada, the UK, and Ireland, as well as in France with a localized French language app.

The Hopster channel for Roku devices is designed to be easy-to-use for kids, and provides preschool entertainment without ads or inappropriate content. Hopster features series such as, Peppa Pig, Super Why!, Teletubbies, Reading Rainbow, and Monster Math Squad. Content will vary by country, but all content available on Hopster is carefully selected to support the Hopster Discovery Learning Map, which is a curriculum for preschool learning. Read the rest of this entry »

eOne Prepares for the Peppa Pig Retail Launch in India

eone_indiaEntertainment One (eOne) shares plans for the retail launch of Peppa Pig in India. The TV series made its broadcast debut in the country last summer on VOOT Kids, the video on demand (VoD) destination by Viacom18 for kids’ content in India. Peppa Pig also made its debut on Nickelodeon preschool channel Nick Jr. India this month.

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eOne Unveils Theatrical Releases for Peppa Pig in the UK and Australia

PeppaPig_MyFirstCinemaExperienceEntertainment One (eOne) will feature Peppa Pig theatrical releases in Australia and the UK on March 16, 2017 and April 7, 2017, respectively. eOne unveiled the first UK teaser trailer and film poster. Peppa Pig My First Cinema Experience offers nine new Peppa Pig episodes, which will feature interactive entertainment, including new versions of nursery rhymes. Read the rest of this entry »

Entertainment One’s Peppa Pig Finds Success in China

Peppa Pig China Since its launch on-air in China last year, Entertainment One’s Peppa Pig has over 5.4 billion views on its three on demand platforms, IQIY, Youku and Tudou. It is also one of the most popular programs for pre-schoolers on state television broadcaster CCTV, where its repeat was the No. 1 animated show in its time slot.

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Peppa Pig Gains Momentum in Mexico

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Entertainment One (eOne) has announced the strong broadcast and retail success of Peppa Pig in Mexico, demonstrating a stronghold for the preschool property in the territory.

Launched on Mexico’s Channel 5 in November 2013, the show has become a favorite with preschool audiences, reaching a rating of 2.4 points. Peppa Pig consistently achieves strong audience figures and is now one of the top three rated shows in the country.

The Peppa Pig licensing program has also seen positive results since its launch last year. Managed by Televisa Consumer Products, the consumer products program now boasts 50 licensees across 16 categories and strong retail sales.

In October Peppa Pig won the Best Preschool Brand of 2015 Award in the prestigious ProMarca Awards.

Alexander Armstrong to Host 2015 Licensing Awards

Comedian, actor, quiz show and television presenter Alexander Armstrong is to host The Licensing Awards 2015, which will take place on September 15th in The Great Room of London’s Grosvenor House Hotel.

Alexander is perhaps best known as one half of comedy duo Armstrong and Miller and host of the popular BBC game show Pointless. Currently the voice of Danger Mouse in the revival of the 1980’s animated series on CBBC, he also voices the characters of Mr. Wolf and Policeman Stag in Peppa Pig.

Ian Hyder, director of The Licensing Awards and The Licensing Source Book (which owns and organizes the Awards) commented: “Alexander Armstrong is the perfect host for The Awards, a charming comedian at the top of his game who will be sure to make it a night to remember!”

Tickets for The Licensing Awards 2015 are selling fast. Approaching 1,400 retailers, licensees and licensors will be gathered to honor the best in the industry.
To book tickets contact Clare at Createvents on 01252 781178 or email clare@createvents.co.uk.

eOne Launches Peppa Pig Imagine with Peppa UK Marketing Initiative

Jan26.PeppaPigEntertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.

The Children’s Bath Literary Festival is the largest dedicated children’s book festival in the UK, and was created to infuse children with a lifelong passion for reading. As such, it dovetails with Imagine with Peppa, eOne’s marketing campaign that highlights the importance of fun and imaginative play in a child’s early years.

eOne has developed Peppa Pig branded resources, which will be available to download from www.peppapig.com and give parents inspiration for creative storytelling and role play.

“What better way to kick start our Imagine with Peppa marketing initiative than at the UK’s biggest children’s book festival,” says Rebecca Harvey, the head of marketing at eOne Licensing. “We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and demonstrate the benefits of imaginative play on the development of young children.”

The Imagine with Peppa marketing campaign ties into Character Options’ new Once Upon a Time toy range, which includes action figures, plush, and play sets based on classic fairy tales. eOne will also be partnering with Tumble Tots on a Peppa Once Upon a Time-themed campaign throughout its physical play centers in the UK.

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