The Licensing Book Online » peanuts http://licensingbook.com Building Business Through Partnerships Mon, 06 Feb 2012 20:46:59 +0000 en hourly 1 http://wordpress.org/?v=3.2.1
Snoopy Takes to the Skies with Condor Airlines http://licensingbook.com/snoopy-takes-to-the-skies-with-condor-airlines http://licensingbook.com/snoopy-takes-to-the-skies-with-condor-airlines#comments Tue, 15 Jun 2010 14:04:52 +0000 Bryan Joiner http://licensingbook.com/?p=1406 To celebrate the Peanuts’ 60th anniversary in 2010, German airline Condor is launching a large-scale fundraising campaign to support the international charity organization “Luftfahrt ohne Grenzen e. V. –  Wings of Help.” The deal was facilitated in cooperation with Copyright Promotions Licensing Group Germany (CPLG), the Peanuts licensing agency.

Through the end of 2010, Condor will support child relief projects of “Luftfahrt ohne Grenzen e. V. –  Wings of Help” by contributing a portion of their ticket and on-board shop proceeds as well as through numerous special events, including an auction of custom-painted model airplanes featuring Peanuts characters. All auction proceeds will be fully donated to the charity.

The flagship of each Condor fleet will feature eight Peanuts characters to promote the upcoming charity campaign and to put smiles on the faces of young and not-so-young air passengers. For all other airplanes, Snoopy and Woodstock will be incorporated into the official Condor logo. Additionally, Snoopy and the Peanuts will grace the Condor website and be featured on all cups, napkins, and more.

For more than seven years, “Wings of Help” has been giving medical and operational assistance for international relief operations by providing airplanes, staff, and expertise. The organization concentrates on helping children in need around the globe. Each cent donated arrives where help is needed, without any deductions.

]]> http://licensingbook.com/snoopy-takes-to-the-skies-with-condor-airlines/feed 0 StickerYou Launches With Brand Partnerships http://licensingbook.com/stickeryou-launches-with-brand-partnerships http://licensingbook.com/stickeryou-launches-with-brand-partnerships#comments Fri, 26 Mar 2010 16:00:23 +0000 Bryan Joiner http://licensingbook.com/?p=852 StickerYou has launched an online service for designing, customizing, and creating high-quality stickers. StickerYou’s platform lets users create their own 8.5” x 10.5” sheets of removable, vinyl stickers, combining uploaded personal images and art from StickerYou’s library of thousands of images.

StickerYou launches with several brand partnerships, including Peanuts, Mr. Men and Little Miss and Star Trek, with the Lego brand, Showtime’s Dexter and additional brands to follow.

]]> http://licensingbook.com/stickeryou-launches-with-brand-partnerships/feed 0 Peanuts! Get Your Peanuts Here! http://licensingbook.com/peanuts-get-your-peanuts-here http://licensingbook.com/peanuts-get-your-peanuts-here#comments Tue, 23 Feb 2010 20:49:50 +0000 Bryan Joiner http://licensingbook.com/?p=374 Potentially big news from several news outlets, which are reporting that E.W. Scripps is considering selling off United Media Licensing, home to the Peanuts and Dilbert brands.

E.W. Scripps President and CEO Rich Boehne attempted to downplay the news while acknowledging that such announcements are often just first steps to sales. “We recognize that ‘exploring strategic options’ often is a euphemism for ‘sale,’ but this truly is an exercise to determine if these properties would be more valuable with another owner,” he said in a statement.

News of the possible sale, combined with strong fourth quarter results company-wide, sent Scripps stock up four percent this afternoon according to the Business Courier of Cincinnati, Scripps’ hometown. The traditionally-strong licensing business saw a 10 percent revenue decline in 2009 and a 15 percent decline in Q4, the Courier said.

If no sale was reached, Boehne pledged to “continue to nurture the characters as we have for decades.”

United Media’s global brand portfolio includes of Peanuts, Dilbert, and Raggedy Ann and Andy. It represents brands including Deadliest Catch, Dirty Dancing, and Fancy Nancy in the U.S. and Canada.

E.W. Scripps Mulls Selling ‘Peanuts,’ ‘Dilbert’ Character Licensing Business [E&P]
Scripps stock jumps on 4Q results, possible licensing unit sale [Business Courier of Cincinnati]
Brands [United Media Licensing]

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