The Licensing Blog

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Peanuts Appoints CPLG as Licensing Agent in Greece and Turkey

PeanutsWorldwidePeanuts Worldwide appointed CPLG as the licensing agent for the Peanuts brand in Greece and Turkey. CPLG’s existing representation of the Peanuts brand in the UK, France, Spain, Portugal, and the Middle East will expand.

CPLG will oversee Peanuts’ licensing presence in these territories across a range of products, including apparel, toys, food, beverage, and publishing. Both CPLG and Peanuts Worldwide are subsidiaries of DHX Media.

Peanuts Worldwide Launches Peanuts Global Artist Collective

mr.a

Nick Stokes/Peanuts Worldwide

Peanuts Worldwide will launch the Peanuts Global Artist Collective. The project’s first phase features large-scale public Peanuts murals in seven international locations.

The creators feature artists including Mr. A, Nina Chanel Abney, AVAF, FriendsWithYou, Tomokazu Matsuyama, Rob Pruitt, and Kenny Scharf. The initial phase of the multi-year project launches this month with large-scale public murals in Paris, Seoul, Berlin, New York, San Francisco, Tokyo, and Mexico City. The Peanuts Global Artist Collective was curated by New York-based creative consulting firm, Culture Corps.

 

Peanuts, McDonald’s Partner for Snoopy Happy Meals

McDonalds_SnoopyMcDonald’s retailers will feature a set of collectible Snoopy toys in Happy Meals around the globe. Each toy features a Snoopy activity and comes with a clip so it can be hung on bags and belts. The toys can also be scanned via a smartphone or tablet to unlock exclusive online Peanuts content on the free McPlay app. Read the rest of this entry »

Peanuts Worldwide Names CPLG Agent in France and UK

PeanutsWorldwidePeanuts Worldwide appointed CPLG as the licensing agent for the Peanuts in France and the United Kingdom, effective January 1, and in the Middle East, effective immediately. CPLG will oversee the Peanuts licensing program across a wide range of product categories including apparel, toy, food and beverage, and publishing. Peanuts Worldwide and CPLG are both subsidiaries of DHX Media.

Read the rest of this entry »

Peanuts, Uniqlo to Launch New Kaws X Peanuts UT Collection

PeanutsLogoUniqlo will release a second Peanuts collection for the brand’s UT (Uniqlo T-shirts) range with New York-based artist Kaws. The collection will feature all-black, NYC-inspired designs in honor of Black Friday. Items will be available for men, women, and kids at most Uniqlo stores nationwide and at uniqlo.com in late November.

 The collection will feature four styles for men and children and two styles for women. Snoopy plush toys that feature Kaws’ signature crossed-out eyes will also be available in large and small sizes.

The first Kaws × Peanuts UT collection launched last spring.

Peanuts Worldwide, Cedar Fair Extend Peanuts Licensing Agreement

PeanutsPeanuts Worldwide, a subsidiary controlled by DHX Media Ltd., and Cedar Fair L.P. renewed the license agreement to feature the Peanuts characters—created by Charles M. Schulz—throughout Cedar Fair’s 11 amusement park locations. The new agreement extends Cedar Fair’s North American exclusive use of Peanuts in its attractions, entertainment and sports, food and beverage, lodging, and retail operations to 2025. An added five-year option, exercisable at Cedar Fair’s discretion, brings the potential contract extension to 2030.

 

DDM Entertainment & Events, Peanuts Worldwide Partner for Chinese Lantern Festivals

PeanutsWorldwideDDM Entertainment & Events Inc. partnered with Peanuts Worldwide to feature the Peanuts characters in Chinese lantern festivals. The agreement allows DDM to mount Peanuts-branded lantern festivals in regions including the People’s Republic of China, Hong Kong, Macau, Taiwan, Japan, South Korea, North America, and Europe.

The first DDM Peanuts themed Lantern Festival project is in negotiation with announcements expected soon. Read the rest of this entry »

Zoobe Message Entertainment, Peanuts Worldwide Partner for Peanuts App

zoobe_peanutsZoobe Message Entertainment partnered with Peanuts Worldwide to launch the new Peanuts StoryGIF app for iOS and Android devices. The app was released last month and features text-ready animations that feature Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and more characters from the brand. Fans can choose from more than 100 images to create customizable, short movie messages.

 

Peanuts Worldwide Retains Bay Laurel Advisors to Expand Location-Based Peanuts Venues

487898-charliebrown_largePeanuts Worldwide retained Bay Laurel Advisors to plan and execute the expansion of the Peanuts intellectual property for visitor attractions in theme parks, family entertainment centers, and other location-based entertainment venues.

Peanuts Worldwide and Bay Laurel Advisors will attend the 2016 IAAPA Attractions Expo to meet with potential partners.


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