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Jun 16, 2010 0

Super Why! Renewed by PBS KIDS and CBC

Super WHY!, produced by Out of the Blue Enterprises, in conjunction with DECODE Entertainment, has been commissioned for a second season of 15 all-new episodes by PBS KIDS and Canada’s CBC.

The preschool program also airs around the globe on channels including Nickelodeon UK and Australia and OKTO TV in Singapore; Korea’s EBS, KidsTalkTalk and Tooiverse; ATV in Hong Kong; Astro TVIQ for Malaysia and Indonesia; and Thailand’s True Visions. DECODE Enterprises holds worldwide television rights to the series excluding the U.S.

Super WHY! helps young children learn important literacy skills through interactive storybook adventures. The program represents a unique approach to preschool educational television, featuring the “Super Readers,” a team of superhero characters with literacy-based powers, who jump into books to look for answers to everyday challenges. The home viewer is the superhero sidekick, who is encouraged to participate in the fun through playing research-based reading games.

Mar 29, 2010 0

PBS KIDS Signs Master Toy Licensee

Catching up on some news from last week, PBS KIDS  signed Happy Kid Toy Group, Ltd. as its master toy licensee to launch a new educational line to help preschoolers learn and grow through play, with toys slated to debut in 2011 and to be sold by a range of retailers including toy specialty, catalog, internet and department store, and all major mass retailers. Each PBS KIDS item will be packaged with information on the importance of child-driven play and ideas for parent or caregiver interaction. PBS will invest the revenue earned from the project into the creation of the next generation of educational content for children.

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