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Mattel Kicks Off Thomas & Friends Global Brand Campaign

ThomasAndFriendsThomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.

The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »

Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »

Colorforms Logo Will Come to Life With a New Name

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Colorforms has launched a fan-based, promotional, online naming campaign starting October 11 to name the smiling yellow head, pink shirt, blue capped character that has become an iconic part of its logo. Colorforms  will produce an animated series with Out of the Blue Enterprises that will bring the Colorforms logo to life with its new, winning name.

This campaign to name the Colorforms Guy will last two weeks, when fans will be invited to send in names and vote for their favorite option on Facebook on facebook.com/colorforms and on Twitter. Fans will get a chance to win a $250 gift card to Toys “R” Us.

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