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MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy The Point 1888 will represent Num Noms, LOL Surprise!, and  Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy. Additionally, Character Mix will seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay, and Paraguay.

The trio joins a list of international licensing agents including  J&M Brands, Biplano,The Brand Residence, Partner Plus, Haven, Segal, and Tycoon. Read the rest of this entry »

MGAE, Menchie’s Frozen Yogurt Partner for Num Noms Exclusive Packs in the U.S.

NumNoms_Menchie'sMGA Entertainment (MGAE) and Menchie’s, a self-serve frozen yogurt franchise, partnered for an exclusive promotion in the U.S. The new Num Noms collectibles line will launch a Menchie’s starter pack that features the Menchie’s Sweet Friends, available only at Toys “R” Us stores in the U.S. and online beginning this July.
To kickoff the campaign, more than 400 Menchie’s stores in the U.S. will feature two exclusively designed, limited edition frozen yogurt cups.

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MGAE Expands Global Licensing Program for Num Noms Collectible Toy Line

MGAE_NumNomsMysteryPacksMGA Entertainment Inc. (MGAE) secured 40 new licensees, for a total of 80 worldwide licensing partners, for its property Num Noms, scented collectibles that kids can mix, match, and stack in more than 5,000 variations.

This past holiday season, Num Noms became one of the top bestselling toys for girls at retailers such as Toys “R” Us, Walmart, and Target. Additionally, Num Noms was a finalist in the “Collectible of the Year” category at the Toy of the Year Awards. Read the rest of this entry »

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