The Licensing Blog

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Nintendo, Illumination to Release Super Mario Bros. Animated Film

supermarioodysseyNintendo Co. Ltd. and Illumination partnered to develop an animated film based on the world of Super Mario Bros. The project will be produced by Chris Meledandri, founder and CEO of Illumination, and legendary game designer and Mario creator Shigeru Miyamoto.

The film will be co-financed by Universal Pictures and Nintendo, and will be distributed theatrically worldwide by Universal.

LeSportsac, Nintendo Partner for a New Super Mario Travel Collection

LeSport_NintendoLeSportsac and Nintendo partnered to introduce a collection of totes, backpacks, and accessories inspired by Super Mario. The new line will launch during this holiday season.

The collaboration features two designs—Power-Up Burst and Mario Travel—created exclusively for the LeSportsac x Nintendo collection. Power-Up Burst is inspired by the classic game’s power-up items, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas, and Koopas. The Mario Travel print portrays Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps, and postcards. Read the rest of this entry »

Uniqlo Unveils Grand Prize Winners of Nintendo T-Shirt Design Competition

Nintendo_Uniqlo_WinnerBeginning May 29, Uniqlo will unveil 25 winning designs from this year’s Nintendo-themed Uniqlo T-shirt Grand Prix competition. Uniqlo began the contest in 2005.

This year’s contest included 16,000 entries worldwide where participants created original T-shirt designs inspired by Nintendo’s games and legendary characters. Read the rest of this entry »

Nintendo Outlines Launch Plans for First Mobile App Miitomo

Nintendo’s first app made exclusively for smart devices Miitomo will launch in North America in March for both iOS and Android devices.

Starting February 17, people can pre-register for Miitomo by signing up for the new Nintendo account service using their existing email, social media accounts, or current Nintendo Network IDs. People who pre-register will be among the first to be notified about the availability of Miitomo when it launches in March.

Nintendo will offer a special Miitomo bonus to anyone who signs up for a Nintendo account between February 17 and the launch. Miitomo is a social experience that uses Nintendo’s Mii characters, which first debuted on the Wii console to spark lighthearted conversations like “What song has been stuck in your head lately?” or “Do you believe in aliens?” Users can also share photos featuring their Mii with the Miifoto feature.

ThinkGeek and GameStop to Launch Unique Store Concept

ThinkGeekLogoThis fall, online retailer ThinkGeek will partner with GameStop to open a new concept retail store focused entirely on collectibles. The first store will open in the Florida Mall in Orlando on September 25.

ThinkGeek’s stores are intended to feature a wide assortment of collectibles, as well as other licensed products from pop culture brands such as Star Wars, Game of Thrones, Marvel, Nintendo, and more.

ThinkGeek and its parent company, Geeknet, were acquired by retailer GameStop this past June.

Hasbro to Launch Yo-Kai Watch Toy Line Early Next Year

Nintendo,YoKaiWatchWith Nintendo‘s Yo-Kai Watch launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.

Read the rest of this entry »

Nintendo Partners with Universal Parks & Resorts for First-Ever Theme Park Attractions Based on Nintendo Games and Characters

Nintendo and Universal Parks & Resorts will bring the world of Nintendo to life at Universal theme parks, with experiences based on Nintendo’s wildly popular games, characters, and worlds. Through the partnership, Nintendo will be expanding the reach and popularity of its characters and intellectual property.

The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s best-known characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.

COMMENTARY: Licensed Video Game-Based Toys Can Ease Kids into Other Kinds of Play

KNEX.SuperMarioDesertIt’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.

We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. Read the rest of this entry »

Performance Brands Announces New Digital Division, Signs Clumsy Ninja

Performance Brands has been developing long-term licensing programs for top global brand names such as BMW, Aston Martin, Ford, Nintendo, IBML Brands (Dunlop, Slazenger, Everlast) in the UK, Europe, and Asia for more than a decade. Performance Brands has now formed a new division, PB Digital.

Over the past five years, Performance Brands’ digital partnerships have grown significantly. Michele Pearce, head of European licensing, has represented Nintendo for more than six years. Michele also spearheaded the pitch to represent Ubisoft (Assassin’s Creed) and to manage all promotional activity for Pokemon.

Michele will take on the new role of vice president for PB Digital and will consolidate the licensing programs for all digital and entertainment clients, using her expertise and leverage with digital developers, publishing houses, and global toy manufacturers to grow global brands.

PB Digital will focus on digital, toys, promotions, and publishing with a team with first-hand industry knowledge of these sectors. Mike Archer has a background in marketing and promotions; Linden Farrow joins the team with a background that includes toy product development for Hornby and management of all product approval for Nintendo; and Howard Claire brings experience in the hardgoods/toys sector.

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Performance Brands has also been appointed global licensing agent for Clumsy Ninja, the mobile game from NaturalMotion Games released on November 21. Clumsy Ninja is a virtual friend who feels alive and self-aware. Players train him, throw him, tickle him, and tie balloons to him. The game uses NaturalMotion’s Euphoria motion engine which lets the character sense, feel, move, and react uniquely every time.

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