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Alpha Group Appointed Master Toy Partner for SpongeBob SquarePants

AlphaGroup_SpongeBobAlpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019.

In the coming months, Alpha Group will introduce a product program for the brand that will engage today’s kids and the millennials who grew up with the character.

Mattel, Nickelodeon Form U.S. TV and Consumer Products Partnership for Thomas & Friends

ThomasandFriendsMattel Inc. and Nickelodeon partnered for a new U.S. television and consumer products partnership for Thomas & Friends.

The partnership includes the launch of the new seasons of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year. Nickelodeon will also become Mattel’s exclusive U.S. consumer products agent for Thomas & Friends across multiple merchandise categories including apparel, accessories, home goods, consumer electronics, and more. Read the rest of this entry »

Beyblade Burst Premieres in Germany

BeybladeBurstSunrights Inc.’s animated series Beyblade Burst premiered on Nickelodeon in Germany last month. The series airs Saturdays in the 11:10 a.m. timeslot. Additionally, licensed Beyblade Burst products have also been introduced at retail.The licensing program in German-speaking territories is handled by German brand management and media company m4e AG, in cooperation with Studio 100 Media.

The animated series follows a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. Valt Aoi is crazy about Beyblade, the popular spinning top. Valt’s best friend, Shu Kurenai, is a Beyblade prodigy and was named as one of the National Beyblade Tournament’s Supreme Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching the national tournament. As he battles his way to the top, Valt broadens his circle of friends and reaches new heights.

The Beyblade Burst product line from Hasbro lets kids scan their Beyblade Burst tops in the Beyblade Burst app, allowing them to customize their collection and battle with others using WiFi.  

IDW Games to Launch ’90s-Themed Nickelodeon Games

nickelodeon

IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. Read the rest of this entry »

Walmart to Debut Exclusive Miffy’s Adventures Toy Line

image002 copyThis summer, Walmart will debut a toy line based on Miffy’s Adventures: Big and Small, exclusively in stores and online. The line will feature a Miffy 3-inch Family Multipack, Miffy Little Red Plane, Miffy Little Blue Car, and 6-inch Miffy, Melanie and Snuffy plush.

 The line is currently available at Walmart, and new additions will be added next month, including plush, a Miffy house, and several Miffy figurines. Details on the new line, as well as more Miffy related products will be announced next month.

Genius Brands Appoints Broadcast Partner for Rainbow Rangers Preschool Series

Rainbow Rangers newGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price Toys as global master toy partner for the brand. Read the rest of this entry »

Cra-Z-Art Enters Licensing Deal for Nickelodeon Slime

Cra-Z-Art_SlimeCra-Z-Art announced a strategic licensing agreement of Nickelodeon to market and distribute Slime kits in the U.S. The kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic green goo.

Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark. Cra-Z-Art already produces components of Slime, including white and clear glue, in the U.S.

Nickelodeon Slime will be manufactured in the U.S. and is expected to be available at major retailers prior to the Easter holiday.

The Alpha Group US to Launch Regal Academy Toy Line

RegalAcademyRainbow Group’s Regal Academy will return to Nickelodeon, where it will continue to air new episodes from season one on Saturday mornings. Master toy partner The Alpha Group will release a full line of fashion dolls and play sets based on Regal Academy this fall. The line is designed for kids ages 5 and up and will debut at the North American International Toy Fair later this month.

Regal Academy follows Rose, the granddaughter of Cinderella, as she enters the Regal Academy and embarks on magical adventures with her classmates, who also have a fairytale heritage and belong to the school’s founding families. The series debuted on Nickelodeon last summer.

DHX Media Licenses Broadcast Rights for Teletubbies Season Two on Nick Jr.

teletubbiescarDHX Media licensed exclusive U.S. broadcast rights for 30 brand-new half-hour episodes of Teletubbies. The new season will air on Nickelodeon’s Nick Jr. preschool channel this year.

Season two of Teletubbies introduces new elements for a new generation of fans. Tinky Winky, Dipsy, Laa-Laa and Po continue to laugh, learn and play as they discover a new area of Teletubbyland called the Hidey Hup. Read the rest of this entry »

Robert Bakish Named Acting President and CEO of Viacom Inc.

bob_bakish_headshotThe Board of Directors of Viacom Inc. appointed Robert Bakish as acting president and chief executive officer, effective Nov. 15. He will succeed Tom Dooley, who previously announced that he will be leaving the company.

Bakish will be responsible for the growth of Viacom’s industry-leading networks and brands. He will be expected to develop new content, expand distribution, and pursue strategic growth opportunities in Viacom’s core businesses. Read the rest of this entry »

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