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REP Worldwide Launches As Brand Management and Sports Licensing Business

REPWorldwideREP Worldwide (Representing Every Player) launched as a group player representation business that offers licensing and brand management services to athlete-driven sports properties.

NFL Players Association (NFLPA) is the majority shareholder and will work in collaboration with its founding partners—the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA)—to develop the business. REP Worldwide will feature an athlete advisory board and an executive board, each comprised of representatives from its founding partners. Read the rest of this entry »

Tom Brady Reclaims No. 1 Spot on NFLPA Top 50 Player Sales List

nflpalogoTom Brady tops the list of pro football player retail sales in the first quarter of the 2017-2018 season. The list is based on total sales of all officially-licensed NFL player merchandised, tracking year-to-date pre-season results from March 1 through May 31, 2017. Brady last held the No. 1 spot six months prior.

Brady has been a consistent presence at the top of the sales list over the last 13 quarters. Over that span, he has been No. 1 four times, and inside the top three spots on nine different occasions.

Brady was joined at the top of the list by Dallas Cowboys’ running back Ezekiel Elliott (No. 2) and quarterback Dak Prescott (No. 3). In May, Elliott and Prescott occupied the top two spots on the year-end 2016-17 Top 50 Player Sales List, marking the first time rookies finished a season at the top. Oakland Raiders running back Marshawn Lynch finished in the No. 4 spot, and Seattle Seahawks quarterback Russell Wilson rounded out the top five. Read the rest of this entry »

Dez Bryant Holds Top Spot on NFLPA Top 50 Player Sales List

nflpalogoDez Bryant continues to hold the top spot on the NFLPA (National Football League Players Association)Top 50 Player Sales List, based on total sales of all officially-licensed merchandise this year, from March 1 through Aug. 31. The Dallas Cowboys wide is the first non-quarterback to attain the top spot on the list. Read the rest of this entry »

EA Sports, Panini America, and 500 Level Named Winners Of 2016 NFLPA Licensees Of The Year Awards

EA Sports, Panini America, and 500 Level were named winners of the second annual NFL Players Association (NFLPA) Licensee of the Year Awards. EA Sports won for Digital Licensee of the Year, Panini America for Hardlines Licensee of the Year, and 500 Level for Apparel Licensee of the year.

A panel comprising NFLPA executives judged entrants on five criteria: number of unique players featured within the licensees’ product lines; the marketing and promotional activations that featured players throughout the year; creativity and innovation in product development; the companies’ positive development of the players’ intellectual property; and, the range of distribution and growth in annual financial performance.

The NFLPA launched the awards last year to honor the NFLPA licensees that have demonstrated successful and creative use of group player rights within the past year.

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